Sleeper
Growth Marketing Manager - CRM
Sleeper, Las Vegas, Nevada, us, 89105
Job Summary
The Growth Marketing Manager - CRM will be responsible for leading our CRM strategy to optimize customer lifecycle, drive engagement, and increase revenue. You will combine strategic planning with hands-on execution, utilizing data to make informed decisions that contribute to the overall growth and profitability of the company.
Key ResponsibilitiesDevelop, implement, and optimize CRM strategies aimed at customer acquisition, retention, and re-engagement.Utilize segmentation and behavioral data to personalize and optimize email, SMS, and app-push campaigns.Collaborate with cross-functional teams, including Content, Design, and Data Analytics, to create compelling and effective customer journeys.Monitor and analyze performance metrics to understand the effectiveness of CRM initiatives, and use insights to make data-driven decisions.A/B test campaigns to validate hypotheses and improve performance.Manage the CRM budget effectively, providing regular updates and ROI analysis.Stay up-to-date with the latest CRM trends and technologies to ensure our approach is innovative and competitive.RequirementsEducation and ExperienceBachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of experience in CRM or email marketing, preferably within a growth-focused environment.SkillsStrong understanding of CRM platforms and tools like Braze.Excellent analytical skills, with a focus on data-driven decision-making.Proficiency in key metrics and marketing analytics.Exceptional project management and organizational skills.Excellent verbal and written communication skills.Desirable QualitiesSelf-starter with the ability to work independently.Detail-oriented with excellent problem-solving skills.Team player who can work well in a collaborative environment.Compensation And BenefitsCompetitive salary based on experience ($70,000-$100,000) with equity.Comprehensive health, dental, and vision insurance.Frequent team and company outings.
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The Growth Marketing Manager - CRM will be responsible for leading our CRM strategy to optimize customer lifecycle, drive engagement, and increase revenue. You will combine strategic planning with hands-on execution, utilizing data to make informed decisions that contribute to the overall growth and profitability of the company.
Key ResponsibilitiesDevelop, implement, and optimize CRM strategies aimed at customer acquisition, retention, and re-engagement.Utilize segmentation and behavioral data to personalize and optimize email, SMS, and app-push campaigns.Collaborate with cross-functional teams, including Content, Design, and Data Analytics, to create compelling and effective customer journeys.Monitor and analyze performance metrics to understand the effectiveness of CRM initiatives, and use insights to make data-driven decisions.A/B test campaigns to validate hypotheses and improve performance.Manage the CRM budget effectively, providing regular updates and ROI analysis.Stay up-to-date with the latest CRM trends and technologies to ensure our approach is innovative and competitive.RequirementsEducation and ExperienceBachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of experience in CRM or email marketing, preferably within a growth-focused environment.SkillsStrong understanding of CRM platforms and tools like Braze.Excellent analytical skills, with a focus on data-driven decision-making.Proficiency in key metrics and marketing analytics.Exceptional project management and organizational skills.Excellent verbal and written communication skills.Desirable QualitiesSelf-starter with the ability to work independently.Detail-oriented with excellent problem-solving skills.Team player who can work well in a collaborative environment.Compensation And BenefitsCompetitive salary based on experience ($70,000-$100,000) with equity.Comprehensive health, dental, and vision insurance.Frequent team and company outings.
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