Manager, Social Media Platforms

This person is responsible for the day-to-day planning, execution and management of NASCAR’s owned and operated social channels. The Manager guides NASCAR Social on new and emerging platforms while working across multiple internal and external business units to help tell the best stories in NASCAR to our growing audience.Duties include but are not limited to:Lead, create and execute content plans across NASCAR’s social media portfolio, including but not limited to Instagram, TikTok, Facebook, X, Threads and Snapchat.Actively and diligently monitor social media platforms, discussions, and trends, leading the charge on NASCAR’s participation or reaction.Manage creation and presentation of content with an appropriate copy and posting cadence.Work collaboratively with internal teams such as Creative Design, Productions and Editorial to create and share content across all NASCAR Social channels.Demonstrate excellent copywriting and grammar skills, ensuring both factual accuracy and social relevancy across all platforms.Manage and execute weekend content strategy, including but not limited to play-by-play coverage of NASCAR national series races across all social media platforms.Develop and manage social media campaigns throughout the year that help the company meet and exceed various business goals and objectives.Oversee and contribute to the development of paid content on NASCAR’s social media channels.Represent and advocate for NASCAR Social when working with external stakeholders such as teams, sponsors and social media platform representatives.Brainstorm, ideate and build consensus amongst colleagues. Exercise good judgement when making daily decisions.Closely track emerging trends, tools, and platforms within the social and digital spaceLeverage social media analytics to generate more impactful social campaigns and content.Infuse the NASCAR Social team with new ideas, forward thinking, and a passion for content execution.

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