Genesis Health Clubs
Blast Off Bay Marketing Manager
Genesis Health Clubs, Wichita, Kansas, United States, 67232
Benefits:
401(k)
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Job Summary:
This position will be responsible for demand generation, advertising, and communications for Blast Off Bay Indoor Water Park primarily, as well as other projects for other brands within the Goddard Sports Complex and affiliated Genesis Health Clubs brands.
Duties and Responsibilities:
Develop and manage brand strategies to build awareness and demand for Blast Off BayManage, with support of the Genesis Health Clubs marketing team, all aspects of the creative and content needed to fuel the park’s marketing efforts, including but not limited to: online marketing and social media marketing, advertising, direct and e-mail marketing, website content, video elements, event marketing, collateral materials, and promotions
Drive revenue for all park revenue streams, including hotel packages, food and beverage, upgrades, special events, and other revenue-maximizing activities and opportunities
Develop relationships with important community organizations and constituencies relative to marketing initiatives, brand strategy/standards, community-wide initiatives
Develop and work within budgets with discipline related to achieving strategic objectives
Work with Blast Off Bay team to schedule and implement successful social events in each market, including new creative ideas for social engagement
Expectations:
Drive: Lead strategy, develop and manage overall marketing strategies and campaigns for the park
Re-Imagine: Successful at creating innovative marketing strategies; get out-front of the competition and trends; rethink the status-quo, is innovative, but rigorous in their analytics
Passion: Demonstrate an unyielding passion for the guest experience, culture, mission and vision. Lead by example and inspire others to follow
Job Requirements:Bachelor’s Degree in Marketing or equivalent experience
4+ years of marketing experience
Previous ad buying, both traditional and digital
Must have strong organizational and multi-tasking abilities
Experience in social media management
Excellent written communication skills
Experience with digital communication platforms, including websites, email marketing, and organic social media
#J-18808-Ljbffr
401(k)
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Job Summary:
This position will be responsible for demand generation, advertising, and communications for Blast Off Bay Indoor Water Park primarily, as well as other projects for other brands within the Goddard Sports Complex and affiliated Genesis Health Clubs brands.
Duties and Responsibilities:
Develop and manage brand strategies to build awareness and demand for Blast Off BayManage, with support of the Genesis Health Clubs marketing team, all aspects of the creative and content needed to fuel the park’s marketing efforts, including but not limited to: online marketing and social media marketing, advertising, direct and e-mail marketing, website content, video elements, event marketing, collateral materials, and promotions
Drive revenue for all park revenue streams, including hotel packages, food and beverage, upgrades, special events, and other revenue-maximizing activities and opportunities
Develop relationships with important community organizations and constituencies relative to marketing initiatives, brand strategy/standards, community-wide initiatives
Develop and work within budgets with discipline related to achieving strategic objectives
Work with Blast Off Bay team to schedule and implement successful social events in each market, including new creative ideas for social engagement
Expectations:
Drive: Lead strategy, develop and manage overall marketing strategies and campaigns for the park
Re-Imagine: Successful at creating innovative marketing strategies; get out-front of the competition and trends; rethink the status-quo, is innovative, but rigorous in their analytics
Passion: Demonstrate an unyielding passion for the guest experience, culture, mission and vision. Lead by example and inspire others to follow
Job Requirements:Bachelor’s Degree in Marketing or equivalent experience
4+ years of marketing experience
Previous ad buying, both traditional and digital
Must have strong organizational and multi-tasking abilities
Experience in social media management
Excellent written communication skills
Experience with digital communication platforms, including websites, email marketing, and organic social media
#J-18808-Ljbffr