Account Based Marketing Manager (Mid-Market)

About UsAt Virtuous, our mission is to build better solutions and create a culture of collaboration and growth. We aim to move the needle on global generosity by making a positive impact on the nonprofits we serve and intrinsically, the world. At our core, we aim to blend philanthropy and technology into one cohesive force.Our team is made up of humble individuals who are driven by using their skills and expertise to push the boundaries of what is possible. We strive to break the status quo and offer the best products and services for the needs of our nonprofits, exceeding their expectations.We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity, whether it's through charitable donations, volunteering our time and resources, or simply being kind and compassionate to those around us. We enjoy the journey in all of our pursuits, recognizing that the destination is only a small part of the overall experience.Our PhilosophyAt Virtuous we hire the best talent which is not solely defined by skillset but rather the heart and passion for growing generosity in the world. We are not partners but rather champions for the success of the nonprofits we serve. We believe that it's not just about achieving our goals but having fun along the way. We try not to take ourselves too seriously and no one around here is a “big deal”.The ideal candidate for Virtuous embodies the following beliefs and behaviors that our team shares. We believe the following attributes are how we bring our values to life.Attributes of a great team member:Asks questions with a spirit of curiosityGives feedback freely with candor & grace, welcomes it in returnDisplays a passion for philanthropy and technologyActively listens to & empathizes with customers, partners, & teamLeads by serving. Everyone is willing to make the coffee!Celebrates wins & milestones of othersAssumes good intent & demonstrates trust in othersPursues relationships with people different from themselves & creates space to be humanPosition SummaryVirtuous is looking for a purposeful, data-driven growth marketer with proven experience building account based marketing campaigns to drive target audience engagement, leads, pipeline, and revenue growth.This is a great opportunity for a talented marketer looking to immediately impact a fast-paced, high-growth environment. The ideal candidate will understand the core strategies, channels, metrics, and levers needed to optimize sophisticated account-based marketing and vertically focused campaigns.You’ll report directly to the Head of Demand Generation, and play a vital role in executing a comprehensive ABM strategy across key channels.ResponsibilitiesDeveloping strategic account-based marketing campaigns to drive demand generation for products and personas across marketing channels and full-funnel activities.Work in collaboration with the Head of Go-to-Market Strategy, Operations, and Enablement on account identification, list building, and outreach messaging frameworkBe a marketing generalist, supporting efforts in paid media, product and content marketing, webinars, and video.Collaborate with the marketing operations team to utilize data-based recommendations that drive more engagement and conversions across marketing channelsLead vertical based media strategy including the development of relevant and compelling engagements with key personas at target accounts.Manage ABM-focused, social media campaigns and thought leadership on Facebook, Twitter, LinkedIn, Instagram, and Youtube.Develop a deep understanding of Virtuous’ products, messages, customers, the nonprofit sector, and the overall buyer's journeyAlign Customer Journey throughout marketing funnels including digital marketing channels, webinar topics, conferences, partner resources, referrals, reviews and testimonials.What Success Looks LikeCreate pipeline, specifically Stage 2 opportunities (demo stage) for mid-market sales teamsManage and run multiple campaigns in tandemBuild target lists oriented around ideal customer profileIdentify messaging, pain points and value propositionsGather stakeholders in sales, partners, CS and marketing to execute multi-channel campaigns including in person events, email marketing, calling campaigns, paid ads, workshops, and direct mail campaignsYou have command of the messaging at Virtuous, and focus on taking action to get into market quickly - utilizing sales and partners to drive awareness faster and through multi channelsYou project manage with others well, but you are able to execute independently and focus on activities that drive pipeline faster. You are a master quarterbackYou think like an entrepreneur and take creative risks to drive exponential growthYou are in front of prospects often - you crave learning from themYou Must Have4+ years of successful digital marketing execution where you built and/or optimized an ABM strategy in a B2B SaaS environmentExperience working in a fast paced environment oriented around deliverables and outcomes based assessmentTrack record of using retargeting and audience-building strategies to accelerate target account engagement, pipeline growth, and closed dealsExperience with CRM, marketing automation tools, and analytics platforms. Hubspot preferredExperience using an ABM marketing solution to drive pipeline and revenue from target accounts, 6sense preferredAbility to build a buyer intent signal framework that targets the right accounts with the right message, and the right timeExperience working closely with sales and other key stakeholders to drive pipeline and revenueTrack record of building and optimizing the marketing database to build brand, move contacts across the buyer journey, accelerate pipeline and revenue growthData-driven and analytical growth marketing mindset to solve problems and accelerate results using experiments, learnings and optimizationProven success in B2B / SaaS digital marketing acquisitions frames targeted at the mid market and enterprise segments, nonprofit industry experience a plusSuperior written and verbal communication skillsBA, BS or higher in marketing, communications, business or related fields.What We OfferMarket competitive pay leveraging Carta dataEmployee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)401(k) retirement plan with company matching- 6% match up to 50% after 90 daysWe value our employee’s work-life balance and encourage taking advantage of Unlimited PTOSupportive time off including paid volunteer days and company holidaysAmple Medical/Dental/Vision healthcare benefits including dependent plans & HSA/FSA offeringsFully funded mental and Wellness memberships to nurture employees- Kindbody, OneMedical, Talkspace & Teladoc12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)We pride ourselves on Community and host exciting company outings and events.

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