Generac Power Systems
eCommerce Content Marketing Manager
Generac Power Systems, Pewaukee, Wisconsin, United States,
eCommerce Content Marketing Manager
will be responsible for developing and executing a comprehensive content strategy across eCommerce channels that aligns with our brand voice, engages our target audience, and drives measurable results. This individual will oversee all aspects of eCommerce channel content creation and management, including but not limited to product detail page content, lead generation page content, email campaigns, retail advertising assets, and more.Essential Duties & Responsibilities:Develop eCommerce content strategy across retailers and across the product portfolio to optimize Generac’s digital presence and maximize eCommerce conversion.Translate content strategy into asset creation, leveraging both an internal creative team and external agency partners.Develop content to serve product detail pages (images, videos, SEO-optimized descriptions, etc.), lead generation pages, email campaigns, retailer advertising campaigns, and more.Support new product launches with eCommerce content strategy and asset development to ensure strong launch performance within eCommerce channels.Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.Analyze content performance results and KPIs and regularly share with cross-functional partners and leaders. Leverage insights to optimize future content creation based on past performance.Develop improved eCommerce shopper journeys at key retailers and support co-development of associated site optimizations.Own ratings and reviews strategy and management, reporting on trends and insights and activating amplification programs.Collaborate closely with product marketing teams, corporate digital marketing team, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure overall project and business success.Minimum Qualifications:Bachelor’s degree (or equivalent knowledge) in Marketing, Communications, Media, or related field.Requires 5 years’ experience in content marketing or related roles.Knowledge, Skills and Abilities:Background in understanding consumer and market insights and translating them into effective marketing content and messaging.Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively in a fast-paced environment.Creative thinker with a keen eye for detail and the ability to think strategically about content planning and execution.Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
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will be responsible for developing and executing a comprehensive content strategy across eCommerce channels that aligns with our brand voice, engages our target audience, and drives measurable results. This individual will oversee all aspects of eCommerce channel content creation and management, including but not limited to product detail page content, lead generation page content, email campaigns, retail advertising assets, and more.Essential Duties & Responsibilities:Develop eCommerce content strategy across retailers and across the product portfolio to optimize Generac’s digital presence and maximize eCommerce conversion.Translate content strategy into asset creation, leveraging both an internal creative team and external agency partners.Develop content to serve product detail pages (images, videos, SEO-optimized descriptions, etc.), lead generation pages, email campaigns, retailer advertising campaigns, and more.Support new product launches with eCommerce content strategy and asset development to ensure strong launch performance within eCommerce channels.Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.Analyze content performance results and KPIs and regularly share with cross-functional partners and leaders. Leverage insights to optimize future content creation based on past performance.Develop improved eCommerce shopper journeys at key retailers and support co-development of associated site optimizations.Own ratings and reviews strategy and management, reporting on trends and insights and activating amplification programs.Collaborate closely with product marketing teams, corporate digital marketing team, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure overall project and business success.Minimum Qualifications:Bachelor’s degree (or equivalent knowledge) in Marketing, Communications, Media, or related field.Requires 5 years’ experience in content marketing or related roles.Knowledge, Skills and Abilities:Background in understanding consumer and market insights and translating them into effective marketing content and messaging.Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively in a fast-paced environment.Creative thinker with a keen eye for detail and the ability to think strategically about content planning and execution.Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
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