Shuvel Digital
Brand Product Marketing Strategist III11131Hybrid
Shuvel Digital, Vienna, Virginia, United States, 22184
Description
Serve as the Chief Product Owner (Marketing portfolio lead) of designated portfolio of products and services leading and owning the marketing vision, strategy and prioritization of member programs and communications. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
Responsibilities
Drive and own the brand and product portfolio to plan and deliver marketing programs - champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings
Provide portfolio inputs to Product Management/Marketing leadership for the departmental marketing roadmap Collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement
Lead quarterly Portfolio planning for portfolio providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams
Build relationships with key corporate stakeholders and act as the face of product marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies • Partner with customer journey owners, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis
Lead Advertising Agency relationship, inputs and share out recommendations for portfolio including annual media planning inputs, ongoing development and evaluation of media plans, and creative; ensure integrated strategies and campaigns are executed and delivered against business goals • Evaluate and report on campaign performance, test results/learnings, data insights, etc. to business units, cross-functional partners and all levels leadership
Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners
Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team • Lead and assist special projects • Mentor lower level team members
Perform other duties as assigned
Qualifications
Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making
Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Significant experience in collaborating across organizational boundaries and building partnerships
Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices
Advanced knowledge of financial and marketing industry trends, products, and services
Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks
Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools
Desired - Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Desired - Working knowledge of Navy Federal products, services, programs, policies and procedures
Desired - Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives
Desired - Product Owner certification or equivalent training/experience
Desired - Working towards customer Experience Foundations and/or Journey Mapping certifications or equivalent training/experience
Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus with business partners based on data, insights, research available
Advanced verbal, written, and interpersonal communication skills to deliver effective recommendations and presentations to groups of various sizes
Advanced organizational, planning, and time management skills
Advanced skill interacting with staff, management, vendors, and members diplomatically and tactfully
Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
Desired - Master's degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
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Serve as the Chief Product Owner (Marketing portfolio lead) of designated portfolio of products and services leading and owning the marketing vision, strategy and prioritization of member programs and communications. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
Responsibilities
Drive and own the brand and product portfolio to plan and deliver marketing programs - champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings
Provide portfolio inputs to Product Management/Marketing leadership for the departmental marketing roadmap Collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement
Lead quarterly Portfolio planning for portfolio providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams
Build relationships with key corporate stakeholders and act as the face of product marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies • Partner with customer journey owners, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis
Lead Advertising Agency relationship, inputs and share out recommendations for portfolio including annual media planning inputs, ongoing development and evaluation of media plans, and creative; ensure integrated strategies and campaigns are executed and delivered against business goals • Evaluate and report on campaign performance, test results/learnings, data insights, etc. to business units, cross-functional partners and all levels leadership
Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners
Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team • Lead and assist special projects • Mentor lower level team members
Perform other duties as assigned
Qualifications
Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making
Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Significant experience in collaborating across organizational boundaries and building partnerships
Advanced knowledge of state and federal financial and advertising laws, industry regulations, principles, and practices
Advanced knowledge of financial and marketing industry trends, products, and services
Advanced knowledge of product roadmap scoping and planning; experience working within agile frameworks
Advanced experience with PCs and related software packages as well as learning different collaboration and product management tools
Desired - Advanced knowledge of NCUA regulations that govern the activities, products and services of the business unit
Desired - Working knowledge of Navy Federal products, services, programs, policies and procedures
Desired - Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives
Desired - Product Owner certification or equivalent training/experience
Desired - Working towards customer Experience Foundations and/or Journey Mapping certifications or equivalent training/experience
Advanced skill influencing, guiding strategic thinking, synthesizing recommendations and building consensus with business partners based on data, insights, research available
Advanced verbal, written, and interpersonal communication skills to deliver effective recommendations and presentations to groups of various sizes
Advanced organizational, planning, and time management skills
Advanced skill interacting with staff, management, vendors, and members diplomatically and tactfully
Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
Desired - Master's degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
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