EDCO Products, Inc.
Marketing Manager
EDCO Products, Inc., Hopkins, Minnesota, United States, 55305
Join us at EDCO Products, where your creativity and leadership skills will drive our brand's success in the market!Join our talented Sales & Marketing team at EDCO Products as a Marketing Manager. This full-time, exempt role, based in Hopkins, MN, reports to the VP Sales & Marketing. You will be instrumental in crafting and executing brand strategies that drive consumer demand.Key Responsibilities:
Brand Development:
Formulate and oversee a comprehensive brand strategy for EDCO and our portfolio of brands.Devise and execute national marketing strategies to enhance brand growth objectives and drive revenue growth.Develop branding and positioning strategies to differentiate both existing and new products in the marketplace.Spearhead the creation of marketing communication elements and supervise creative aspects supporting brand strategies.Market Development:
Conduct competitive analysis, including monitoring advertising trends and new product launches.Provide strategic input to EDCO's overarching business plan.Develop and implement media strategies.Manage internal media messaging and resources.Cultivate partnerships that yield positive outcomes for the business.Lead market research efforts and formulate social media strategies.Design and implement purchase funnel strategies from consumer awareness to purchase, while representing EDCO at industry and consumer events.Occasional travel to represent EDCO at industry and consumer events and/or tradeshows.Employee Development:
Directly manage and foster the growth of the Lead Generation Specialist and Marketing Communications Specialist.Serve as a coach and mentor to colleagues within EDCO and the Sales team.Educate the entire organization on essential marketing principles and metrics.Undertake additional duties as assigned.Competencies:
Creativity in developing innovative consumer connections.Demonstrated cross-functional leadership abilities.Proactive problem-solving aptitude.Strong sales and negotiation skills.Exceptional organizational skills with an ability to prioritize and meet deadlines.Effective communication skills, both verbal and written.Proficiency in facilitating group meetings.Customer-focused mindset.Operates with a sense of urgency.Upholds high ethical standards.Capable of multitasking in a fast-paced environment.Maintains discretion with confidential information.Values employee development within the marketing team.Qualifications:
Bachelor's degree required within Marketing, or related area of study.5+ years of marketing experience, with at least 2 years in a Marketing Manager role; experience within the building materials, construction or related industry is a plus.Proficiency in managing a marketing budget.Experience in managing agencies and media resources.Track record in brand strategy development and implementation.Ability to develop and lead targeted digital advertising programs.Expertise in leading social media strategy and implementation.Skilled in developing effective marketing materials.Experience with lead generation and guiding contacts through the purchase funnel.Working Environment:
Office-based role with occasional travel to customers and trade shows.Adaptable to both team-oriented and autonomous work environments.Ability to thrive in rapidly changing and fast-paced business conditions.An individual in this position must be able to successfully perform the essential duties and responsibilities listed described. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.About EDCO Products
Headquartered in Hopkins, Minnesota, EDCO Products Inc. is one of the largest privately held manufacturers of pre-finished exterior building materials in the United States. Named the 2018 Manufacturer of the Year by the Minnesota Manufacturing Alliance, EDCO designs and manufactures a full line of siding, roofing, soffit, and rainware products. It has established distributor partnerships across the United States and Canada.For 77 years, EDCO continues to set the standard for quality, service, and innovation. Every employee contributes to our success. Know you will be challenged and rewarded – and success is shared because we’re in it together. EDCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Learn more about us by visiting Glassdoor, Facebook, Twitter, Instagram, Pinterest, LinkedIn, or www.edcoproducts.com
#J-18808-Ljbffr
Brand Development:
Formulate and oversee a comprehensive brand strategy for EDCO and our portfolio of brands.Devise and execute national marketing strategies to enhance brand growth objectives and drive revenue growth.Develop branding and positioning strategies to differentiate both existing and new products in the marketplace.Spearhead the creation of marketing communication elements and supervise creative aspects supporting brand strategies.Market Development:
Conduct competitive analysis, including monitoring advertising trends and new product launches.Provide strategic input to EDCO's overarching business plan.Develop and implement media strategies.Manage internal media messaging and resources.Cultivate partnerships that yield positive outcomes for the business.Lead market research efforts and formulate social media strategies.Design and implement purchase funnel strategies from consumer awareness to purchase, while representing EDCO at industry and consumer events.Occasional travel to represent EDCO at industry and consumer events and/or tradeshows.Employee Development:
Directly manage and foster the growth of the Lead Generation Specialist and Marketing Communications Specialist.Serve as a coach and mentor to colleagues within EDCO and the Sales team.Educate the entire organization on essential marketing principles and metrics.Undertake additional duties as assigned.Competencies:
Creativity in developing innovative consumer connections.Demonstrated cross-functional leadership abilities.Proactive problem-solving aptitude.Strong sales and negotiation skills.Exceptional organizational skills with an ability to prioritize and meet deadlines.Effective communication skills, both verbal and written.Proficiency in facilitating group meetings.Customer-focused mindset.Operates with a sense of urgency.Upholds high ethical standards.Capable of multitasking in a fast-paced environment.Maintains discretion with confidential information.Values employee development within the marketing team.Qualifications:
Bachelor's degree required within Marketing, or related area of study.5+ years of marketing experience, with at least 2 years in a Marketing Manager role; experience within the building materials, construction or related industry is a plus.Proficiency in managing a marketing budget.Experience in managing agencies and media resources.Track record in brand strategy development and implementation.Ability to develop and lead targeted digital advertising programs.Expertise in leading social media strategy and implementation.Skilled in developing effective marketing materials.Experience with lead generation and guiding contacts through the purchase funnel.Working Environment:
Office-based role with occasional travel to customers and trade shows.Adaptable to both team-oriented and autonomous work environments.Ability to thrive in rapidly changing and fast-paced business conditions.An individual in this position must be able to successfully perform the essential duties and responsibilities listed described. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.About EDCO Products
Headquartered in Hopkins, Minnesota, EDCO Products Inc. is one of the largest privately held manufacturers of pre-finished exterior building materials in the United States. Named the 2018 Manufacturer of the Year by the Minnesota Manufacturing Alliance, EDCO designs and manufactures a full line of siding, roofing, soffit, and rainware products. It has established distributor partnerships across the United States and Canada.For 77 years, EDCO continues to set the standard for quality, service, and innovation. Every employee contributes to our success. Know you will be challenged and rewarded – and success is shared because we’re in it together. EDCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Learn more about us by visiting Glassdoor, Facebook, Twitter, Instagram, Pinterest, LinkedIn, or www.edcoproducts.com
#J-18808-Ljbffr