Sr Marketing Manager

Sr. Marketing ManagerCharlotte, NC/ Full-timeYour ResponsibilitiesLeads omni-channel marketing strategy and implementation for key national retail accounts. This role is responsible for delivering BP and EBIT through integrated marketing management, advertising campaign development, e-commerce optimization, promotional planning and ROI analysis.Develop and execute comprehensive National account marketing plans that build customer awareness, loyalty, market share growth, and supports company goalsDrive strategy and execution of all National account online and offline marketing efforts, increase customer engagement, sales revenue and profitsPrepare executive presentations; present material as neededBuild relationships: National account buying teams, marketing personnel, .com, training department, and executive leadershipCompetitive intelligence: collect ad circulars from retailers, consumer segmentation data, review industry publications, use knowledge to obtain important information that may have an impact on the business, communicate findings to both BSH and National account teamsLead National Account marketing team, increase brand awareness, media, and PR efforts in coordination with BSH internal support teamsDevelop and manage National account marketing operating budget, ROI, and post promotional analyticsCollaborate with internal teams to identify opportunities for growth and present new ideas on an ongoing basisIdentify key markets using segmentation data to capture market shareDirect the training activities to support internal and external KPI’sYour ProfileBachelor’s degree (Marketing, Public Relations, Communications, Business Administration, or a related field) – Required5-7 Years of Experience (Marketing) – RequiredTime management, ability to manage multiple projectsAbility to build internal and customer relationshipsNormal office equipment; e.g., computer, copier, fax machine, etc.Proficient in Microsoft Office products (Word, Excel, PowerPoint)Domestic Travel by car, airplane, boat, etc. - can include overnight and weekendsMust be able to drive to visit assigned accounts daily in territoryMust have an active driver's license in good standing with the DMVTravel Percentage – 30%Your Pay & BenefitsThe pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.Benefits offered include the following:Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the calendar month following date of hireEligible to participate in the 401(k) plan, which offers a fully vested 100% employer match on the first 4% of compensation contributed by employeesAnnual employer funded profit sharing dependent on company profitabilityOpportunities for employees to participate in a company sponsored Wellness plan and earn lower medical care premiums2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.Unlimited paid vacation for all Director and above level positions.The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line)40 hours of paid personal leave (Production Line)12 days of paid holidays per year (max 8 hours paid per day)Employee, friends, and family discount program for company products.BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.Further InformationPlease visit career.bsh-group.com and learn about what makes BSH a Top Employer!At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.This position is eligible for the Employee Referral Bonus program.We participate in E-Verify.

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