Vector Solutions
Marketing Manager
Vector Solutions, Cincinnati, Ohio, United States, 45208
Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more.Our mission is to empower everyday heroes in the public, educational and commercial sectors to make
safer ,
smarter , and
better
decisions.Vector Solutions is seeking a Marketing Manager for our growing Career and Technical Education business line which works with schools to help their students obtain workforce-ready skills and access work-based learning opportunities.This Marketing Manager will work together with the Senior Director of Demand Generation to help drive the go-to-market strategy, messaging/positioning, and the development of marketing plans consisting of multi-touch programs including both inbound and outbound tactics.What You’ll Do:Help define the CTE go-to-market strategy for the Career and Technical Education (CTE) business line, such as messaging and positioning, market segmentation, and definitions of ideal customer profile (ICP), to inform areas of focus.Help develop the CTE integrated marketing plan that drives new leads and progresses existing leads through the sales funnel.Manage and execute targeted and creative demand generation programs consisting of email marketing, digital programs (paid search and social), conferences, webinars, social media, and advertising.Draft outbound email sequences and templates for the SDR and Sales teams.Assist with production of content marketing resources to support marketing campaigns. Content includes but is not limited to blogs, infographics, webinars, guides, and more.Support the development of key sales enablement resources to increase win rate, such as competitor battle cards, market briefs, buyer personas, value props, and sales collateral.Understand industry trends within CTE, utilize them for marketing campaigns, and share market intel with marketing and sales teams.Collaborate with the website and digital team to ensure CTE messaging and positioning is incorporated on our website and in digital programs.What We're Looking For:Bachelor’s degree in business, marketing, or related field3-5 years work experienceExperience working in K-12 Education, Higher Education, and/or Career and Technical Education preferredAbility to manage multiple priorities concurrentlyEntrepreneurial spirit that enables someone to roll up their sleeves and drive resultsHubSpot (Marketing Automation Platform) and Salesforce (CRM Platform) experience preferredExcellent written and verbal communication and interpersonal skillsCreative thinkingWhat You Can Expect From Us:Friendly, open, and casual work environment (ditch the suit & tie)Comprehensive, quality benefits package effective first of the month following your date of hireMatching 401(k) retirement planHealthy work-life balance with flexible work arrangements and generous time offEducational assistance available for all employeesGenerous referral incentive programCompany social eventsPhilanthropic opportunitiesWhat We Value:Teamwork -
Above all, we’re a team.
We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.Customers First -
Our customers’ success is our success.
They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.Make a Difference -
It’s not a job, it’s a calling.
We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.Inclusiveness -
Uniqueness is powerful.
Diversity, equity and inclusion guide how we build our teams and cultivate our leaders, creating a company that promotes a variety of perspectives and crucial conversations, leading to better outcomes.Act Now -
We act with urgency.
The best time to get something important done is now. We don’t wait and let perfection be the enemy of good.Curiosity -
We love a good challenge.
We’re scrappy, we stretch ourselves to be the best, ask questions, learn from our mistakes, and are dedicated to continually improving and growing.Ownership -
We own the outcome and don’t pass the buck.
The score matters. We hold ourselves and each other accountable. We treat company resources like they are our own.Who We Are:Vector Solutions is the leading provider of SaaS-based, mobile enabled management solutions empowering customers in the public, educational and commercial sectors to make safer, smarter, better decisions. Each day from start to finish, Vector Solutions’ comprehensive, end to end suite equips everyday heroes across industries including fire and EMS services, law enforcement, municipalities and public works, K-12, higher ed and special education providers with mission-critical software and content encompassing training, workforce and risk management, and operational readiness.We have ~700 team members across the country, headquartered in Tampa, FL with additional offices in Cincinnati, OH, Bloomington, IN, and San Diego, CA. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions.Vector Solutions is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.
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safer ,
smarter , and
better
decisions.Vector Solutions is seeking a Marketing Manager for our growing Career and Technical Education business line which works with schools to help their students obtain workforce-ready skills and access work-based learning opportunities.This Marketing Manager will work together with the Senior Director of Demand Generation to help drive the go-to-market strategy, messaging/positioning, and the development of marketing plans consisting of multi-touch programs including both inbound and outbound tactics.What You’ll Do:Help define the CTE go-to-market strategy for the Career and Technical Education (CTE) business line, such as messaging and positioning, market segmentation, and definitions of ideal customer profile (ICP), to inform areas of focus.Help develop the CTE integrated marketing plan that drives new leads and progresses existing leads through the sales funnel.Manage and execute targeted and creative demand generation programs consisting of email marketing, digital programs (paid search and social), conferences, webinars, social media, and advertising.Draft outbound email sequences and templates for the SDR and Sales teams.Assist with production of content marketing resources to support marketing campaigns. Content includes but is not limited to blogs, infographics, webinars, guides, and more.Support the development of key sales enablement resources to increase win rate, such as competitor battle cards, market briefs, buyer personas, value props, and sales collateral.Understand industry trends within CTE, utilize them for marketing campaigns, and share market intel with marketing and sales teams.Collaborate with the website and digital team to ensure CTE messaging and positioning is incorporated on our website and in digital programs.What We're Looking For:Bachelor’s degree in business, marketing, or related field3-5 years work experienceExperience working in K-12 Education, Higher Education, and/or Career and Technical Education preferredAbility to manage multiple priorities concurrentlyEntrepreneurial spirit that enables someone to roll up their sleeves and drive resultsHubSpot (Marketing Automation Platform) and Salesforce (CRM Platform) experience preferredExcellent written and verbal communication and interpersonal skillsCreative thinkingWhat You Can Expect From Us:Friendly, open, and casual work environment (ditch the suit & tie)Comprehensive, quality benefits package effective first of the month following your date of hireMatching 401(k) retirement planHealthy work-life balance with flexible work arrangements and generous time offEducational assistance available for all employeesGenerous referral incentive programCompany social eventsPhilanthropic opportunitiesWhat We Value:Teamwork -
Above all, we’re a team.
We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.Customers First -
Our customers’ success is our success.
They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.Make a Difference -
It’s not a job, it’s a calling.
We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.Inclusiveness -
Uniqueness is powerful.
Diversity, equity and inclusion guide how we build our teams and cultivate our leaders, creating a company that promotes a variety of perspectives and crucial conversations, leading to better outcomes.Act Now -
We act with urgency.
The best time to get something important done is now. We don’t wait and let perfection be the enemy of good.Curiosity -
We love a good challenge.
We’re scrappy, we stretch ourselves to be the best, ask questions, learn from our mistakes, and are dedicated to continually improving and growing.Ownership -
We own the outcome and don’t pass the buck.
The score matters. We hold ourselves and each other accountable. We treat company resources like they are our own.Who We Are:Vector Solutions is the leading provider of SaaS-based, mobile enabled management solutions empowering customers in the public, educational and commercial sectors to make safer, smarter, better decisions. Each day from start to finish, Vector Solutions’ comprehensive, end to end suite equips everyday heroes across industries including fire and EMS services, law enforcement, municipalities and public works, K-12, higher ed and special education providers with mission-critical software and content encompassing training, workforce and risk management, and operational readiness.We have ~700 team members across the country, headquartered in Tampa, FL with additional offices in Cincinnati, OH, Bloomington, IN, and San Diego, CA. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions.Vector Solutions is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.
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