Valid8 Financial, Inc.
Product Marketing Lead - Remote or Hybrid - Austin, TX
Valid8 Financial, Inc., Austin, Texas, us, 78716
About Us:
Evo Security is a cutting-edge cybersecurity company focused on serving Managed Service Providers (MSPs) and their small-to-medium (SMB) customers. Our mission is to provide robust, user-friendly security platforms that safeguard our clients' digital assets. We are looking for a Product Marketing Lead to join our team and drive the marketing efforts of our product suite.Position Overview:
The Product Marketing Lead will play a critical role in driving the success of Evo Security's product offerings with MSPs. This position is responsible for developing and executing comprehensive marketing strategies, creating compelling product narratives, and working closely with cross-functional teams to ensure product success. The ideal candidate is a strategic thinker, an excellent communicator and content generator, has a deep understanding of the cybersecurity landscape, and understands MSPs and the MSP community.Key Responsibilities:Develop Marketing Strategies:
Create and implement go-to-market strategies for new product launches, including market research, competitive analysis, positioning, and messaging.Product Positioning:
Craft and refine product positioning and messaging that resonates with target audiences and differentiates our products in the market.Content Creation:
Develop high-quality marketing materials such as product brochures, whitepapers, case studies, blog posts, and presentations.Sales Enablement:
Equip the sales team with the tools and information they need to effectively sell our products, including training materials, product demos, and competitive analysis.Market Research:
Conduct market research to stay abreast of industry trends, customer needs, and competitive landscape.Campaign Management:
Plan, execute, and measure the success of marketing campaigns across various channels including digital, social media, email, and events.Customer Engagement:
Work closely with the customer success team to gather customer feedback and insights, and use this information to inform product development and marketing strategies.Cross-Functional Collaboration:
Collaborate with product management, sales, and engineering teams to ensure alignment and drive product success.Metrics and Reporting:
Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and inform strategic decisions.Qualifications:Education:
Bachelor’s degree in Marketing, Business, or a related field.Experience:
3+ years of product marketing experience, preferably in the cybersecurity or technology sector.Skills:
Strong understanding of product marketing principles, excellent written and verbal communication skills, and proficiency in marketing tools and platforms.Analytical Mindset:
Ability to analyze market data and translate it into actionable strategies.Project Management:
Strong organizational skills and the ability to manage multiple projects simultaneously.Team Player:
Ability to work effectively with cross-functional teams in a fast-paced environment.Why Join Evo Security:Innovative Environment:
Be part of a forward-thinking company that is at the forefront of cybersecurity innovation.Growth Opportunities:
We offer opportunities for professional growth and development.Collaborative Culture:
Work with a talented and passionate team dedicated to making a difference.Competitive Compensation:
We offer a competitive salary, comprehensive benefits, and flexible work arrangements.Apply for this job
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Evo Security is a cutting-edge cybersecurity company focused on serving Managed Service Providers (MSPs) and their small-to-medium (SMB) customers. Our mission is to provide robust, user-friendly security platforms that safeguard our clients' digital assets. We are looking for a Product Marketing Lead to join our team and drive the marketing efforts of our product suite.Position Overview:
The Product Marketing Lead will play a critical role in driving the success of Evo Security's product offerings with MSPs. This position is responsible for developing and executing comprehensive marketing strategies, creating compelling product narratives, and working closely with cross-functional teams to ensure product success. The ideal candidate is a strategic thinker, an excellent communicator and content generator, has a deep understanding of the cybersecurity landscape, and understands MSPs and the MSP community.Key Responsibilities:Develop Marketing Strategies:
Create and implement go-to-market strategies for new product launches, including market research, competitive analysis, positioning, and messaging.Product Positioning:
Craft and refine product positioning and messaging that resonates with target audiences and differentiates our products in the market.Content Creation:
Develop high-quality marketing materials such as product brochures, whitepapers, case studies, blog posts, and presentations.Sales Enablement:
Equip the sales team with the tools and information they need to effectively sell our products, including training materials, product demos, and competitive analysis.Market Research:
Conduct market research to stay abreast of industry trends, customer needs, and competitive landscape.Campaign Management:
Plan, execute, and measure the success of marketing campaigns across various channels including digital, social media, email, and events.Customer Engagement:
Work closely with the customer success team to gather customer feedback and insights, and use this information to inform product development and marketing strategies.Cross-Functional Collaboration:
Collaborate with product management, sales, and engineering teams to ensure alignment and drive product success.Metrics and Reporting:
Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and inform strategic decisions.Qualifications:Education:
Bachelor’s degree in Marketing, Business, or a related field.Experience:
3+ years of product marketing experience, preferably in the cybersecurity or technology sector.Skills:
Strong understanding of product marketing principles, excellent written and verbal communication skills, and proficiency in marketing tools and platforms.Analytical Mindset:
Ability to analyze market data and translate it into actionable strategies.Project Management:
Strong organizational skills and the ability to manage multiple projects simultaneously.Team Player:
Ability to work effectively with cross-functional teams in a fast-paced environment.Why Join Evo Security:Innovative Environment:
Be part of a forward-thinking company that is at the forefront of cybersecurity innovation.Growth Opportunities:
We offer opportunities for professional growth and development.Collaborative Culture:
Work with a talented and passionate team dedicated to making a difference.Competitive Compensation:
We offer a competitive salary, comprehensive benefits, and flexible work arrangements.Apply for this job
First nameLast nameEmail addressLocationPhone numberResume
Attach resumeAttach another file
Attach fileAre you authorized to work in the United States?
Are you authorized to work in the United States?Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?
Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?Should be {http://www.linkedin.com/pub/[member-name/]x/y/z}or {http://www.linkedin.com/in/string}
#J-18808-Ljbffr