Digital Marketing Specialist

Foundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking an entrepreneurial-minded Digital Marketing Specialist to help grow our consumer brands.

Reporting to the VP of Marketing, this person will have an impact across our integrated digital marketing ecosystem, with an emphasis on website publishing, social media, email marketing & automation, content strategy, and SEO. The successful candidate must be a driven individual with a creative mindset, strong attention to detail and excellent communication skills.ResponsibilitiesAt Foundations, there is limitless opportunity and plenty of room to grow. The following describes some of the core activities you will perform:Manage strategic marketing campaigns from ideation to execution, maintenance, and reportingAssist in developing consumer driven, product specific strategiesCreate, track, and manage an engaging social media presence across Facebook, Instagram, Pinterest, and YouTubeOversee production of original marketing content, including website copy, articles, blog posts, videos, and other materialsIdentify and engage with social media followers, influencers, and encourage user-generated products reviewsCollaborate with internal teams on content creation, design, development, and product strategy.Work with Product Development and Customer Service teams to discuss product launches along with best-in-class practices for audience building and engagementStay current on emerging trends within digital marketingCreate, manage, and implement content/campaign calendarsManage, maintain, and grow email subscriber listUse data to assess campaign performance and drive decisions, including funnel development and attribution modelingEvaluate competitor trends and content distribution activitiesTo be successful in this role, we are looking for the following:1-2 years of experience in digital marketing, specifically social media, email marketing and/or content creation.Bachelor’s degree in Marketing, Communications, Advertising/Public Relations, or related fieldExperience with updating website content, images, merchandising and promotionsAbility to think strategically and drive results to grow the businessAnalytical skills to interpret results and adjust campaigns accordinglyComfortable using ESPs such as MailChimpDemonstrated ability to develop and execute digital marketing strategiesExcellent written and verbal communication skillsMust have a natural curiosity and testing mindset with a desire to continually growFast learner, self-motivated, and strong organizational skills with the ability to prioritizeConfident interfacing professionally within all levels of the organizationNice to Have Experience & Skills:Familiarity with any or all of the following tools:

Google Analytics 4, Tag Manager, Search Console, SEMRush,, Screaming Frog, Google Merchant Center, Google AdsB2C eCommerce and/or CPG experienceInvolvement with on-site, off-site, and technical SEO – website conversion ratesKeyword research, planning, monitoring, and optimizationShopping feed management and optimizationPaid media campaign coordinationIf you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone’s success, then Foundations Worldwide is the place for you. While we believe in work/life balance, we feel in-person collaboration is essential. This is an

ONSITE

position located at our Richfield, OH office. We offer personal flexibility with a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, generous PTO, product discounts, and 401k options. Foundations Worldwide, Inc. is an Equal Opportunity Employer and complies with all applicable employment laws.Apply and find out more at

foundations.com/careers

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