Thomson Reuters
Marketing Strategy Manager
Thomson Reuters, Eagan, Minnesota, United States,
The Manager, Corporates Marketing Strategy shapes the marketing strategy for the Segment and Sub-Segments, including the translation of Segment objectives into campaign strategy briefs and marketing plans (timing, budget, mix of tactics). Responsible for TR's brand management strategy.About the RoleIn this opportunity as Manager, Corporates Marketing Strategy, you will:Implement and manage processes to ensure smooth operation of strategic marketing plans, performance measurement and marketing infrastructureCollaborate on the execution of worldwide, regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional groupsFunctional responsibility for one or more of the following activities: Brand positioning, strategic MarComms, advertising, internet marketing, company-wide promotions and events, email and marketing toolsLead marketing strategy for key partnership activities across the Legal, Tax and Risk Corporates businesses, including campaign strategy optimization, digital marketing efforts and creative developmentAbout YouYou're a fit for the role of Manager, Corporates Marketing Strategy if your background includes:2 years marketing strategy experience5+ years experience in campaign planning and managementAbility to think critically and collaborate across teams to formulate marketing strategies aligned to business strategyAbility to lead and inspire othersExcellent communication skills, including the ability to influence internal and external audiencesStrong analytical, problem-solving and prioritization skillsBachelor's degree from accredited college or university (Preferred)
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