Highwoods Properties
Division Marketing Specialist
Highwoods Properties, Raleigh, North Carolina, United States, 27601
Description
The
Division Marketing Specialist
will Champion local marketing programs and initiatives by providing marketing expertise to the division, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards.
Work Performed
Serve as the day-to-day liaison between local marketing and corporate marketing resources
Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team
Achieve a detailed familiarity of all properties and suites within the market
Research the local market to gain a solid understanding of commercial office real estate data and industry trends
Act as the go-to resource for up-to-date, accurate research and market information
Gain a thorough understanding of the HIW brand and portfolio to apply to all work, including evaluating logo usage and placement for all divisional needs
Develop marketing plans for the division and drive the day-to-day implementation and tracking
Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager
Develop, create content and maintain updated marketing materials, including brochures, emails, website, data sheets, floor plans and more
Manage and maintain market information on highwoods.com including quarterly checks, building additions/removals, suite/floor information and update photography as needed
Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation
Research/create content for prospect email campaigns, utilizing programs to maximize targeted audience
Encourage social media presence at the market level
Evaluate local and regional speaking/media opportunities
Draft press releases for the market, to be approved by the division leadership and the corporate office
Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee
Evaluate all public relations activities for the market
Create market presentations as needed
Assist with leasing proposals that need graphic enhancement
Produce/support Corporate Marketing with responses to Request for Proposals
Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers
Manage CoStar and LoopNet presence, keeping data current and graphics updated
Collaborate with other departments to develop a higher standard and best practice approach to the customer experience
Plan/coordinate broker and customer events; coordinate with property management during event planning.
Other duties as assigned.
Job Requirements:
Team player with the ability to work independently, manage priorities, attend to details and meet deadlines
Advance proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Word, Excel and PowerPoint
Strong project management skills
Strong customer service orientation a must
Creative thinker and problem solver with strong interpersonal skills
Excellent written and verbal communication skills
Ability to effectively present information in one-on-one and small-group situations
Desire to be on a team of positive, success-minded individuals.
Education/Experience
Bachelor's degree in marketing, communications, or a related field
5+ years of proven work experience
Real estate experience a plus
Physical Demands
The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on a computer keyboard and using a phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required.
The employee may occasionally need to climb, balance, stoop, kneel, or crouch, and lift and/or move up to 10 pounds.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)#J-18808-Ljbffr
The
Division Marketing Specialist
will Champion local marketing programs and initiatives by providing marketing expertise to the division, primarily in support of leasing efforts, while keeping a keen eye on maintaining Highwoods brand standards.
Work Performed
Serve as the day-to-day liaison between local marketing and corporate marketing resources
Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team
Achieve a detailed familiarity of all properties and suites within the market
Research the local market to gain a solid understanding of commercial office real estate data and industry trends
Act as the go-to resource for up-to-date, accurate research and market information
Gain a thorough understanding of the HIW brand and portfolio to apply to all work, including evaluating logo usage and placement for all divisional needs
Develop marketing plans for the division and drive the day-to-day implementation and tracking
Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager
Develop, create content and maintain updated marketing materials, including brochures, emails, website, data sheets, floor plans and more
Manage and maintain market information on highwoods.com including quarterly checks, building additions/removals, suite/floor information and update photography as needed
Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation
Research/create content for prospect email campaigns, utilizing programs to maximize targeted audience
Encourage social media presence at the market level
Evaluate local and regional speaking/media opportunities
Draft press releases for the market, to be approved by the division leadership and the corporate office
Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee
Evaluate all public relations activities for the market
Create market presentations as needed
Assist with leasing proposals that need graphic enhancement
Produce/support Corporate Marketing with responses to Request for Proposals
Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers
Manage CoStar and LoopNet presence, keeping data current and graphics updated
Collaborate with other departments to develop a higher standard and best practice approach to the customer experience
Plan/coordinate broker and customer events; coordinate with property management during event planning.
Other duties as assigned.
Job Requirements:
Team player with the ability to work independently, manage priorities, attend to details and meet deadlines
Advance proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Word, Excel and PowerPoint
Strong project management skills
Strong customer service orientation a must
Creative thinker and problem solver with strong interpersonal skills
Excellent written and verbal communication skills
Ability to effectively present information in one-on-one and small-group situations
Desire to be on a team of positive, success-minded individuals.
Education/Experience
Bachelor's degree in marketing, communications, or a related field
5+ years of proven work experience
Real estate experience a plus
Physical Demands
The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Work is of a general office nature; while performing the duties of this job, the employee is regularly required to talk, hear, and see; required to use arms and hands to reach and handle; typing on a computer keyboard and using a phone required. Ability to read, understand, and to communicate information and ideas clearly in writing and orally required.
The employee may occasionally need to climb, balance, stoop, kneel, or crouch, and lift and/or move up to 10 pounds.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)#J-18808-Ljbffr