Silicon Labs
Marketing Program Manager - Mass Market IoT Enablement
Silicon Labs, Austin, Texas, us, 78716
We are Silicon Labs. We are a leader in secure, intelligent wireless technology for a more connected world. Our integrated hardware and software platform, intuitive development tools, unmatched ecosystem and robust support make us the ideal long-term partner in building advanced industrial, commercial, home and life applications. We make it easy for developers to solve complex wireless challenges throughout the product lifecycle and get to market quickly with innovative solutions that transform industries, grow economies and improve lives.Meet the Team
Silicon Labs' award-winning technologies are shaping the future of the Internet of Things. The next few years will be very exciting, driven in part by the explosive revenue growth and market position of the IoT Segments. As we continue to scale, we are increasing our focus on Mass Market and are searching for an experienced Marketing Program Manager to be a key driver of marketing activities relating to the application software and third-party tools portion of our solution.Over the years, ready to go software running on top of our own HW tools and third-party boards has become a larger part of our value proposition. The Marketing Engineer role will define the needs from the market for relevant reference code and third-party tools and define the priorities. Your focus will be on IoT wireless software solutions that are fitting for the Mass Market customer and associated tools.Responsibilities
Define market needs and ROI for software reference components needed by Mass Market customers to go to market faster.Map out market needs and ROI for third-party board integration for Mass Market customers and work with our teams to make it happen.Create collaterals clearly describing the values of our existing products and tools for the Mass Market.Engage with the top players in the makers market and drive campaigns and design contests.Manage full marketing promotions for these activities in co-operation with our Mass Market team, Corporate marketing team and key distribution partners.Be the go to contact for Mass Market software perspective.Represent our customer base needs internally within the organization.Collaborate with BU teams for marketing feedback on collateral creation, program execution, maximizing the return on resources and scaling the support for Mass Market.Skills You Will Need
Minimum Qualifications:Bachelor’s degree in Electrical or Computer Engineering, or Computer Science. 5+ years of industry experience in the IoT or semiconductor field.Marketing experience or software definition / strategy experience.Advanced knowledge of IoT software product offering like Stacks, toolchains, and application firmware.Understanding of wireless semiconductor landscape, market trends in the makers scene.Experience developing an IoT end device preferably from both a hardware and software point of view.Outstanding relationship development and management skills.Must be a compelling communicator with the ability to negotiate, coordinate and collaborate with cross-functional teams of technical, sales and operations teams.Outstanding customer interaction skills.Excellent English communication & presentation skills (written and verbal).Ability to travel occasionally to facilitate event and activities in the field.Benefits & Perks
You can look forward to the following benefits:Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans.Highly competitive salary.401k plan with match and Roth plan option.Equity rewards (RSUs).Employee Stock Purchase Plan (ESPP).Life/AD&D and disability coverage.Flexible spending accounts.Adoption assistance.Back-Up childcare.Additional benefit options (Commuter benefits, Legal benefits, Pet insurance).Flexible PTO schedule.3 paid volunteer days per year.Charitable contribution match.Tuition reimbursement.Free downtown parking.Onsite gym.Monthly wellness offerings.Free snacks.Monthly company updates with our CEO.The annualized base pay range for this role is expected to be between $98,456 - $182,848 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Silicon Labs' award-winning technologies are shaping the future of the Internet of Things. The next few years will be very exciting, driven in part by the explosive revenue growth and market position of the IoT Segments. As we continue to scale, we are increasing our focus on Mass Market and are searching for an experienced Marketing Program Manager to be a key driver of marketing activities relating to the application software and third-party tools portion of our solution.Over the years, ready to go software running on top of our own HW tools and third-party boards has become a larger part of our value proposition. The Marketing Engineer role will define the needs from the market for relevant reference code and third-party tools and define the priorities. Your focus will be on IoT wireless software solutions that are fitting for the Mass Market customer and associated tools.Responsibilities
Define market needs and ROI for software reference components needed by Mass Market customers to go to market faster.Map out market needs and ROI for third-party board integration for Mass Market customers and work with our teams to make it happen.Create collaterals clearly describing the values of our existing products and tools for the Mass Market.Engage with the top players in the makers market and drive campaigns and design contests.Manage full marketing promotions for these activities in co-operation with our Mass Market team, Corporate marketing team and key distribution partners.Be the go to contact for Mass Market software perspective.Represent our customer base needs internally within the organization.Collaborate with BU teams for marketing feedback on collateral creation, program execution, maximizing the return on resources and scaling the support for Mass Market.Skills You Will Need
Minimum Qualifications:Bachelor’s degree in Electrical or Computer Engineering, or Computer Science. 5+ years of industry experience in the IoT or semiconductor field.Marketing experience or software definition / strategy experience.Advanced knowledge of IoT software product offering like Stacks, toolchains, and application firmware.Understanding of wireless semiconductor landscape, market trends in the makers scene.Experience developing an IoT end device preferably from both a hardware and software point of view.Outstanding relationship development and management skills.Must be a compelling communicator with the ability to negotiate, coordinate and collaborate with cross-functional teams of technical, sales and operations teams.Outstanding customer interaction skills.Excellent English communication & presentation skills (written and verbal).Ability to travel occasionally to facilitate event and activities in the field.Benefits & Perks
You can look forward to the following benefits:Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans.Highly competitive salary.401k plan with match and Roth plan option.Equity rewards (RSUs).Employee Stock Purchase Plan (ESPP).Life/AD&D and disability coverage.Flexible spending accounts.Adoption assistance.Back-Up childcare.Additional benefit options (Commuter benefits, Legal benefits, Pet insurance).Flexible PTO schedule.3 paid volunteer days per year.Charitable contribution match.Tuition reimbursement.Free downtown parking.Onsite gym.Monthly wellness offerings.Free snacks.Monthly company updates with our CEO.The annualized base pay range for this role is expected to be between $98,456 - $182,848 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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