Product Marketing Manager

Job Summary:The Product Marketing Manager primarily oversees our new feature launch program. This focus includes orchestrating product launches; researching personas and use cases; creating product messaging and collateral; developing our value propositions and evangelizing our offerings internally and externally.Key Responsibilities:Lead the strategy and execution of go-to-market plans for new feature launches, coordinating with cross-functional teams to ensure successConduct market research and analysis to identify customer needs, market trends, and competitive landscape. Utilize insights to inform product positioning and messaging strategies.Work closely with sales enablement and training teams to provide tools and support to effectively sell our products. Develop sales presentations and demos as needed.Develop compelling product positioning and messaging that differentiates our products in the market.Create sales enablement materials and marketing collateral to support the sales process and educate customers and prospects about product features and benefits.Requirements:Product marketing experience or equivalent in content marketing or product managementGreat program management skills; proven track record to drive cross-functional projectsGreat writer and thinker; exceptional written and verbal communication skillsFamiliarity with conducting quantitative and qualitative market research - including customer interviews

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