Marketing Specialist

Job RequirementsDefine, implement, analyze, and optimize email marketing campaigns for Consumer customers.Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools, increase product usage, and drive meaningful improvements in customer loyalty.Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards. Continuously stay on top of changing best practices in email design and optimization.Generate and analyze A|B and multi-variant testing strategies to optimize emails for open rate, click-through rates (CTR), engagement, and conversion.Analyze campaign metrics, derive insights, and recommend actions to improve performance, which will have the greatest potential to deliver meaningful business outcomes.Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.Ability to manage multiple projects simultaneously and ensure cross-functional collaboration occurs with all organizational stakeholders.An Ideal Candidate Will Have3-5 years’ work experience.Bachelor’s degree in marketing, Business or Communications.Marketo and Salesforce experience are a must.An ability to comfortably evaluate data and measure success as an evolutionary tool for marketing strategies.A deep interest in becoming proficient with marketing automation technology and digital analytics tools.A passion for the Consumer vertical and the diverse online support and account management needs that companies of various sizes may have.Must be dedicated to staying on top of trends and best practices related to acquisition and retention strategies.A results-oriented attitude; should be highly motivated.An effective communicator who is outgoing and positive; a can-do attitude is a must.A willingness to learn and adapt to changing standards and company needs.A team player with strong relationship-building qualities.Outstanding verbal and written communication skills.Keen attention to detail.An advanced working knowledge of MS Word, Excel and PowerPoint as it applies to the field.Basic knowledge of CSS/HTML a plus.

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