Geek Powered Studios
Senior Level Paid Media Specialist (Remote/FT)
Geek Powered Studios, Austin, Texas, us, 78716
About the Role: Geek Powered Studios is seeking a multifaceted and innovative Paid Media Manager to join our team. This senior-level position requires a proactive individual who excels in optimizing digital ad campaigns across multiple platforms. You’ll be tasked with developing and implementing strategies, researching, analyzing, and optimizing client campaigns while measuring and reporting on all KPIs.
Our ideal candidate will approach this role with the mindset that KPIs are more than just numbers – they represent our clients' livelihoods.
Key Responsibilities:
Client Communication & Reporting:
Oversee day-to-day management, analysis, and optimization of clients paid accountsActively participate in client onboarding, monthly cadence calls, quarterly and year-end presentations, and other client communications as neededDrive paid search account strategy, forecasting, and planning
Campaign Management:
Plan, develop, and execute paid search strategies and campaigns across multiple platforms such as Google, Bing, Simpli.fi, LinkedIn, Meta, Instagram, Pinterest, YouTube, TikTok, etcOwn the numbers and the results - manage campaign budgets on a daily basis and be responsible for CPA, conversion rate, volume, and ROASCreate and execute successful keyword management, creative testing, and bidding strategies to achieve customer acquisition goalsWrite compelling ad copy for paid media campaignsCreate and implement campaign A/B test experiments to identify optimal campaign settingsProvide campaign insights through keyword and competitor research, keyword testing, negative keyword management, script implementationMaintain alignment and optimization between keywords, page content, and ad copyCreate ads and audiences based on funnel segmentationUtilize best practices to manage campaign strategies, structure, and reportingProvide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clientsUtilize reporting tools (Google Analytics, Agency Analytics, Optmyzr) to develop insights and action items to achieve clients’ goalsConduct detailed SEM audits for campaign researchStay informed with PPC and paid social industry best practices, new trends and technologies, and platform updates
Technical Expertise:
Utilize scripts for Google Ads to enhance campaign performanceImplement tracking and measurement plans, analyzing, and optimizing throughout the campaign lifecycleManage the infrastructure elements of ads, including audiences, custom conversions, and catalogs
Data Analysis & Reporting:
Analyze performance data and KPIs, providing insights and recommendationsPrepare and present regular reports on campaign performanceCollaborate closely with the creative team to develop and test high-performing ads
Qualifications:
Experience:
Proven track record of growing and retaining paid media accounts. Whether your ad spend is $1,500 or $150,000 per client you are comfortable and able to deliver resultsMinimum of 4 years in direct paid search client management and strategy development4+ years of Search Engine Marketing experience in an agency settingExpert-level experience in Google Ads, Bing Ads, Google Tag Manager, Performance Max, and Google AnalyticsHands-on experience with Google Shopping and Data Feeds2+ years of Facebook experience in an agency setting - other social media platforms a plusWorking knowledge of YouTube full-funnel marketing and other paid channels such as TikTok, and Amazon2+ years of E-Commerce experienceShopify experience is a big plus
Skills & Attributes:
A relentless drive to get resultsTop-notch communication skillsStrong analytical and problem-solving skillsProficiency in data storytelling and reportingAd copywriting skillsStrong research capabilitiesStrong organizational skills and high attention to detailDriven, innovative, and proactivePassionate about marketing and emerging technologiesSelf-starter with a growth-oriented mindsetHigh level of independence and efficiencyExcellent communication and interpersonal skills with both internal and external stakeholders at all levelsExcellent attention to detail, including adhering to brand guidelines in all marketing communicationsAbility to successfully work remotely
Requirements:
Proof of eligibility to work in the US as a W2 employee without sponsorshipMust be US-based
What's In It For You:
Competitive salary ranges between $75,000 - $95,000 per year, depending on experienceUncapped PTO + paid holidaysFlexible start timesFully remote/work from home401K or Roth with company matchMedical, dental, vision, and life insurance plans are availableEligible for profit-sharing program after 1 year of employmentIf you are passionate about digital marketing, thrive in a fast-paced environment, and have a knack for developing and implementing innovative strategies, we encourage you to apply!How to Apply:
Submit your resume for consideration. Show us what you’ve got!Who We Are:
Geek Powered Studios is a small but scrappy internet marketing agency founded in 2009 in South Austin. We do comprehensive internet marketing including SEO, PPC, Facebook ads, website design, and E-commerce for both SMB and enterprise clients. We love what we do and we care about our clients. We fight tooth and nail to get results for each of them. As a team, we tackle major campaigns and ever-evolving challenges in the digital marketing industry.As Geeks, we place a lot of importance on doing things the right way - not the easy way, and we have built a strong reputation as a leader in the internet marketing world. In fact, we are a 2014 Torch Award winner, an award given by the BBB of Central Texas to businesses that exemplify marketplace ethics. We are known particularly for working only with one client per industry, per region, and defeating clients of much larger agencies in the search rankings. Geek Powered Studios has been featured in a wide variety of publications including Mashable, American Express Open Forum, and Tech Cocktail. We’ve also been recognized as one of Austin’s 50 fastest-growing companies.What It's Like to Work With Us: Our company culture is a super casual environment. We like to geek out over AI, Smash Brothers, Star Wars, hot sauce, and where to find the best tacos in town. We balance fun with hard work, and we celebrate success every chance we get. In 2022 we were recognized as an Austin Business Journal “Best Place to Work.” Interested in the Geekiverse? Find out more at www.geekpoweredstudios.com.
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Our ideal candidate will approach this role with the mindset that KPIs are more than just numbers – they represent our clients' livelihoods.
Key Responsibilities:
Client Communication & Reporting:
Oversee day-to-day management, analysis, and optimization of clients paid accountsActively participate in client onboarding, monthly cadence calls, quarterly and year-end presentations, and other client communications as neededDrive paid search account strategy, forecasting, and planning
Campaign Management:
Plan, develop, and execute paid search strategies and campaigns across multiple platforms such as Google, Bing, Simpli.fi, LinkedIn, Meta, Instagram, Pinterest, YouTube, TikTok, etcOwn the numbers and the results - manage campaign budgets on a daily basis and be responsible for CPA, conversion rate, volume, and ROASCreate and execute successful keyword management, creative testing, and bidding strategies to achieve customer acquisition goalsWrite compelling ad copy for paid media campaignsCreate and implement campaign A/B test experiments to identify optimal campaign settingsProvide campaign insights through keyword and competitor research, keyword testing, negative keyword management, script implementationMaintain alignment and optimization between keywords, page content, and ad copyCreate ads and audiences based on funnel segmentationUtilize best practices to manage campaign strategies, structure, and reportingProvide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clientsUtilize reporting tools (Google Analytics, Agency Analytics, Optmyzr) to develop insights and action items to achieve clients’ goalsConduct detailed SEM audits for campaign researchStay informed with PPC and paid social industry best practices, new trends and technologies, and platform updates
Technical Expertise:
Utilize scripts for Google Ads to enhance campaign performanceImplement tracking and measurement plans, analyzing, and optimizing throughout the campaign lifecycleManage the infrastructure elements of ads, including audiences, custom conversions, and catalogs
Data Analysis & Reporting:
Analyze performance data and KPIs, providing insights and recommendationsPrepare and present regular reports on campaign performanceCollaborate closely with the creative team to develop and test high-performing ads
Qualifications:
Experience:
Proven track record of growing and retaining paid media accounts. Whether your ad spend is $1,500 or $150,000 per client you are comfortable and able to deliver resultsMinimum of 4 years in direct paid search client management and strategy development4+ years of Search Engine Marketing experience in an agency settingExpert-level experience in Google Ads, Bing Ads, Google Tag Manager, Performance Max, and Google AnalyticsHands-on experience with Google Shopping and Data Feeds2+ years of Facebook experience in an agency setting - other social media platforms a plusWorking knowledge of YouTube full-funnel marketing and other paid channels such as TikTok, and Amazon2+ years of E-Commerce experienceShopify experience is a big plus
Skills & Attributes:
A relentless drive to get resultsTop-notch communication skillsStrong analytical and problem-solving skillsProficiency in data storytelling and reportingAd copywriting skillsStrong research capabilitiesStrong organizational skills and high attention to detailDriven, innovative, and proactivePassionate about marketing and emerging technologiesSelf-starter with a growth-oriented mindsetHigh level of independence and efficiencyExcellent communication and interpersonal skills with both internal and external stakeholders at all levelsExcellent attention to detail, including adhering to brand guidelines in all marketing communicationsAbility to successfully work remotely
Requirements:
Proof of eligibility to work in the US as a W2 employee without sponsorshipMust be US-based
What's In It For You:
Competitive salary ranges between $75,000 - $95,000 per year, depending on experienceUncapped PTO + paid holidaysFlexible start timesFully remote/work from home401K or Roth with company matchMedical, dental, vision, and life insurance plans are availableEligible for profit-sharing program after 1 year of employmentIf you are passionate about digital marketing, thrive in a fast-paced environment, and have a knack for developing and implementing innovative strategies, we encourage you to apply!How to Apply:
Submit your resume for consideration. Show us what you’ve got!Who We Are:
Geek Powered Studios is a small but scrappy internet marketing agency founded in 2009 in South Austin. We do comprehensive internet marketing including SEO, PPC, Facebook ads, website design, and E-commerce for both SMB and enterprise clients. We love what we do and we care about our clients. We fight tooth and nail to get results for each of them. As a team, we tackle major campaigns and ever-evolving challenges in the digital marketing industry.As Geeks, we place a lot of importance on doing things the right way - not the easy way, and we have built a strong reputation as a leader in the internet marketing world. In fact, we are a 2014 Torch Award winner, an award given by the BBB of Central Texas to businesses that exemplify marketplace ethics. We are known particularly for working only with one client per industry, per region, and defeating clients of much larger agencies in the search rankings. Geek Powered Studios has been featured in a wide variety of publications including Mashable, American Express Open Forum, and Tech Cocktail. We’ve also been recognized as one of Austin’s 50 fastest-growing companies.What It's Like to Work With Us: Our company culture is a super casual environment. We like to geek out over AI, Smash Brothers, Star Wars, hot sauce, and where to find the best tacos in town. We balance fun with hard work, and we celebrate success every chance we get. In 2022 we were recognized as an Austin Business Journal “Best Place to Work.” Interested in the Geekiverse? Find out more at www.geekpoweredstudios.com.
#J-18808-Ljbffr