Qualcomm
Digital Marketing Audience Manager
Qualcomm, Oregon, Illinois, United States, 61061
Company:
Qualcomm Intl Inc., Mexico Branch Office
Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing
General Summary:We are seeking a highly motivated and experienced Digital Marketing Audience Manager to join our Digital Marketing Operations team who will be responsible for supporting Qualcomm’s digital transformation strategy and building our audiences center of excellence.In this role, you will provide business and technical digital marketing expertise, execute day-to-day digital marketing operations, and contribute to technical marketing platform implementations. Qualcomm has made a significant investment in Adobe Experience Platform (AEP), including Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA) and other Adobe Experience Cloud suite platforms. This role will provide technical and business expertise to champion the adoption and use of the customer data platform and support future integrations, segmentation, and activations.The ideal candidate will be equal parts an audience developer and implementation expert with experience in AEP, including a strong background in marketing technology, data management, marketing automation, audience development and marketing operations. The Digital Marketing Audience Manager will work closely with cross-functional teams and external vendors to ensure that our marketing technology strategy and solutions are aligned to our business goals.The ideal candidate will be enthusiastic about creating best in class digital customer experiences and provide insights to stakeholders for improved data driven decisions, engagement with our audiences and privacy compliance. You will have experience in building campaigns for both B2C and B2B, specifically account-based marketing from SMB to Enterprise. You will work closely with business partners to define requirements, build audiences, measure performance, and test (A/B or multivariate). You should also be comfortable and can effectively communicate with technical and nontechnical stakeholders.This position is office based in Qualcomm’s Mexico City office location.Responsibilities:Day to day management of AEP RTCDP as required by the role. This includes data architecture, audience development, and data flows between systemsProvide guidance and training on audience building in AEP RTCDPProvide architectural subject matter expertise for AEP as neededPerform QC (Quality Control) and UAT (User Acceptance Testing) post deployment of AEP solutions across multiple environmentsManage and optimize dataflows and integrationsCreate and update technical and business documentationCollect use case, audience, or campaign requirements by working closely with stakeholdersPrepare, implement, and support detailed project plansBuild and manage audiences/campaigns leveraging AEP RTCDP, AJO, Target and other platformsConfigure and manage Adobe Target to build multichannel campaignsProvide strategic audience insights leveraging CJA and other platforms for a deeper understanding of our audiences while uncovering new audience opportunitiesCollaborate with the privacy office and other data stewards on data governance and consent management related projectsDebug, troubleshoot and fix configuration, setup, or other issuesMonitor the effectiveness of campaigns and recommend optimizations to improve performanceManage user access to our various toolsOther duties as assignedPlease provide your resume in English.Minimum Qualifications:•
Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.ORAssociate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.ORHigh school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Preferred Qualifications:Advanced communication skills in English
3+ years of proven experience using AEP, including working on XDM schema architecture, building audiences, and data source/destination integrations.
Demonstrated hands on experience with other Adobe Experience Cloud suite of platforms, specifically, Adobe Target, Adobe Journey Optimizer, Customer Journey Analytics, Data Collection (Adobe Launch), Marketo and Adobe Analytics.
4+ years of experience supporting enterprise marketing technology implementations, preferably with AEP and CJA
3+ years of experience building audiences and segments
Solid understanding of digital marketing execution processes, audience segmentation, methods, legal compliance, and campaign analysis
Demonstrated competency in data transfer and ETL processes
Experience with REST APIs integrations and management
Experience in creating, managing, and optimizing B2B and B2C campaigns
Familiarity with B2B platforms such at 6Sense
Fundamental understanding of SQL databases, including query development and optimization
Experience with creating dashboards in Adobe Analytics or CJA
Experience in A/B and multi-variate testing methodologies across several digital properties
Detail oriented with experience in requirements gathering from multiple stakeholders and completing documentation
Self-starter with the ability to work independently on projects without close supervision or detailed instructions
Solid verbal and written communication skills with the ability to establish working relationships with stakeholders internally and externally at all levels
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Strong agile project management background with the ability to manage several projects
Experience with Workfront and Jira preferred
Working experience in HTML, JSON, JavaScript, and CSS
Proven understanding of data privacy laws like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)
Knowledge of Adobe Experience Manager (AEM) is a plus
Bachelor's degree in marketing or a related field
Applicants :
Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail myhr.support@qualcomm.com
or call Qualcomm's toll-free number found
here
. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities.Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.To all Staffing and Recruiting Agencies :Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited
resumes/applications.If you would like more information about this role, please contact
Qualcomm Careers
.
#J-18808-Ljbffr
Qualcomm Intl Inc., Mexico Branch Office
Job Area:
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing
General Summary:We are seeking a highly motivated and experienced Digital Marketing Audience Manager to join our Digital Marketing Operations team who will be responsible for supporting Qualcomm’s digital transformation strategy and building our audiences center of excellence.In this role, you will provide business and technical digital marketing expertise, execute day-to-day digital marketing operations, and contribute to technical marketing platform implementations. Qualcomm has made a significant investment in Adobe Experience Platform (AEP), including Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), Adobe Customer Journey Analytics (CJA) and other Adobe Experience Cloud suite platforms. This role will provide technical and business expertise to champion the adoption and use of the customer data platform and support future integrations, segmentation, and activations.The ideal candidate will be equal parts an audience developer and implementation expert with experience in AEP, including a strong background in marketing technology, data management, marketing automation, audience development and marketing operations. The Digital Marketing Audience Manager will work closely with cross-functional teams and external vendors to ensure that our marketing technology strategy and solutions are aligned to our business goals.The ideal candidate will be enthusiastic about creating best in class digital customer experiences and provide insights to stakeholders for improved data driven decisions, engagement with our audiences and privacy compliance. You will have experience in building campaigns for both B2C and B2B, specifically account-based marketing from SMB to Enterprise. You will work closely with business partners to define requirements, build audiences, measure performance, and test (A/B or multivariate). You should also be comfortable and can effectively communicate with technical and nontechnical stakeholders.This position is office based in Qualcomm’s Mexico City office location.Responsibilities:Day to day management of AEP RTCDP as required by the role. This includes data architecture, audience development, and data flows between systemsProvide guidance and training on audience building in AEP RTCDPProvide architectural subject matter expertise for AEP as neededPerform QC (Quality Control) and UAT (User Acceptance Testing) post deployment of AEP solutions across multiple environmentsManage and optimize dataflows and integrationsCreate and update technical and business documentationCollect use case, audience, or campaign requirements by working closely with stakeholdersPrepare, implement, and support detailed project plansBuild and manage audiences/campaigns leveraging AEP RTCDP, AJO, Target and other platformsConfigure and manage Adobe Target to build multichannel campaignsProvide strategic audience insights leveraging CJA and other platforms for a deeper understanding of our audiences while uncovering new audience opportunitiesCollaborate with the privacy office and other data stewards on data governance and consent management related projectsDebug, troubleshoot and fix configuration, setup, or other issuesMonitor the effectiveness of campaigns and recommend optimizations to improve performanceManage user access to our various toolsOther duties as assignedPlease provide your resume in English.Minimum Qualifications:•
Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.ORAssociate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.ORHigh school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Preferred Qualifications:Advanced communication skills in English
3+ years of proven experience using AEP, including working on XDM schema architecture, building audiences, and data source/destination integrations.
Demonstrated hands on experience with other Adobe Experience Cloud suite of platforms, specifically, Adobe Target, Adobe Journey Optimizer, Customer Journey Analytics, Data Collection (Adobe Launch), Marketo and Adobe Analytics.
4+ years of experience supporting enterprise marketing technology implementations, preferably with AEP and CJA
3+ years of experience building audiences and segments
Solid understanding of digital marketing execution processes, audience segmentation, methods, legal compliance, and campaign analysis
Demonstrated competency in data transfer and ETL processes
Experience with REST APIs integrations and management
Experience in creating, managing, and optimizing B2B and B2C campaigns
Familiarity with B2B platforms such at 6Sense
Fundamental understanding of SQL databases, including query development and optimization
Experience with creating dashboards in Adobe Analytics or CJA
Experience in A/B and multi-variate testing methodologies across several digital properties
Detail oriented with experience in requirements gathering from multiple stakeholders and completing documentation
Self-starter with the ability to work independently on projects without close supervision or detailed instructions
Solid verbal and written communication skills with the ability to establish working relationships with stakeholders internally and externally at all levels
Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
Strong agile project management background with the ability to manage several projects
Experience with Workfront and Jira preferred
Working experience in HTML, JSON, JavaScript, and CSS
Proven understanding of data privacy laws like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)
Knowledge of Adobe Experience Manager (AEM) is a plus
Bachelor's degree in marketing or a related field
Applicants :
Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail myhr.support@qualcomm.com
or call Qualcomm's toll-free number found
here
. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities.Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.To all Staffing and Recruiting Agencies :Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited
resumes/applications.If you would like more information about this role, please contact
Qualcomm Careers
.
#J-18808-Ljbffr