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Money Fit by DRS

Director of Sales and Marketing

Money Fit by DRS, Athens, Alabama, United States, 35611


Job Summary:

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans to include managing the sales process and completing all activities required for a sale. Represents the community and increases awareness through participation in outside events. Coordinates with the business development coordinator/director in their efforts to generate referrals or manages this activity in the absence of business development associates. Assists management with resident retention. Partners with management to develop and execute marketing plans and achieve community occupancy goals.Reports to:

Executive DirectorEssential Functions and responsibilities may include, but are not limited to the following:Ability to perform routine, repetitive tasks with frequent interruptions.Ability to work flexible hours, such as early morning, evenings, weekends, holidays, and ability to assist in emergency situations.Ability to work on call as needed taking calls at different times throughout the week.Ability to assist with the MOD (Manager on Duty) rotation.Assists management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as outlined in the marketing plan or by the Executive Director.Conducts business development efforts to meet or exceed the established goals for professional leads as set by the community marketing plan. Contacts local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts.Coordinates and completes all activities needed for a sale and converts deposits to move-ins, including, but not limited to, visiting the prospect’s home, health care providers, or other locations to conduct initial assessments or sales presentations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to the move in.Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.Effectively manages community inventory and looks for opportunities for increasing revenue and creating other revenue streams.Keeps management and other key associates abreast of the status of all prospective move-ins. Tracks and records pre-residency steps to facilitate communication.Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans. Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.Manages the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services and programs. Responds promptly to every telephone call, email, and Internet or in-person inquiry. Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan.Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness. Inputs all sales and marketing activities in a timely manner and according to systems standards.Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to management.Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceSchedule:8 hour shiftMonday to FridayWeekends as neededWork Location: In person

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