Marketing Manager, Search Marketing

DescriptionThe primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue, and improve customer experience. We manage Earned (SEO) and Paid Search channels (Text and Shopping Ads) on external search engines and run experiments to programmatically improve our ROI and find levers to grow the Amazon business. Our channel is one of the largest levers for Amazon business and new customer acquisition. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business/countries.Specifically, The Marketing Manager WillDevelop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholdersTranslate channel insights into test plans, product/feature proposals, and opportunities for optimizationDefine and run tests, including A/B experiments to test new vendor features and/or inform new product developmentConduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunitiesTranslate analytical findings into actionable insights and concise business actions and recommendationsWe are open to hiring candidates to work out of one of the following locations:Seattle, WA, USABasic Qualifications2+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completionExperience managing and measuring marketing performance in various channelsBackground in analytical positions or consulting is a plusDegree in Business, Marketing, Math/Statistics, Economics, Computer Science, or a similar fieldExcellent business judgment and the ability to think strategically and execute methodicallyAble to generate ideas and solve problems independently and consistent with Amazon’s core principlesProven analytical and quantitative skills with a passion and aptitude for analysis and related tools.Excellent interpersonal and communication skills – written and verbalDemonstrated ability to work effectively across business and international teamsInterest in the technical aspects of digital marketingStrong bias for action and sense of urgency; the ability to make things happen quickly.A track record of teamwork and willingness to roll up sleeves to get the job donePreferred QualificationsExperience managing external partners to develop marketing programsExperience presenting ideas to various levels of an organization to gain support for initiativesExperience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

https://www.amazon.jobs/en/disability/us .Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit

https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.Company

- Amazon.com Services LLCJob ID: A2672182

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