Sr. Product Marketing Manager, oCIO

About the RoleWe’re seeking a curious, enthusiastic and experienced product marketer to bring to market the value and technology differentiation of Workday’s financial products and solutions to our CIO buyer persona. The Sr. Product Marketing Manager will work cross-functionally to create and implement positioning, enablement and go-to-market strategies to help drive increased awareness and conversion.Working closely with sales, technology teams and the wider Product Marketing team, the ideal candidate will lead the development of compelling messaging, market-facing content assets and sales enablement, as well as the successful implementation of the Go-To-Market activities related to building awareness and technology differentiation of our financial product offering to our core IT audience.Support the go-to-market strategy of Workday Financial Management to the CIO audienceDrive messaging and customer narratives for tier 1 events focused on the CIO audienceWork closely with technology teams, partner teams, competitive intelligence, field enablement, and other stakeholders to build compelling & relevant content and tools to enable our sales teams.Continuously explore and recommend new ways to expand the value of Workday’s technology differentiation narrative.Analyze market trends and gather market feedback to inform messaging, and partner with the Competitive Intelligence team to define product differentiators.Lead cross-functional and collaborative programs to deliver high impact messaging and contentBuild strong relationships across Workday functional and regional teams to drive adoption of key messaging and deliverablesOccasional travelAbout YouBasic Qualifications:5+ years of experience in product, solutions, or services marketing with SaaS experience as a plus.Undergraduate degree with a focus on Business or Computer Science.Other Qualifications:Successful track record of launching B2B, SaaS, products across global markets to generate demand across prospects and existing customers.Experience writing sales collateral based on sales conversations, calls, market research, and own expertise.Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goalsCurious about new and emerging technologies with an ability to understand complex concepts and translate them into value realization for customersStrong critical thinking, creative problem solving, and analytical skills along with ability to implementStrong passion and understanding of technology and its application to business. Familiarity with enterprise software, financial management solutions and cloud platform technologies subject areas is highly desirableAdditional experience with Fins IT and/or Workday is a plus.Objectivity and openness to others' views and continuously builds a positive team spiritDrives teamwork and collaborative information sharingOpen to Flex-hybrid environment with 50% onsite reporting to our Boulder office

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