University of Texas MD Anderson Cancer Center
Program Director - Marketing
University of Texas MD Anderson Cancer Center, Houston, Texas, United States, 77246
The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
SUMMARY
The person in this position provides strategic management for MD Anderson's local, regional and national advertising and marketing programs. This person will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson, directly and measurably drive patient demand, acquisition and donations, and support other institutional and marketing initiatives. This person will recommend and manage domestic business and marketing strategies in response to internal and external trends. This person will provide strategic insight and guidance for customer research projects and create actionable plans to optimize campaign and other marketing-related programs. This person will provide counsel to organizational leaders about advertising and marketing programs and efforts, align advertising and marketing strategies and activities with other initiatives across Institutional Advancement and lead high-profile projects to ensure cohesiveness and integration. This person will cultivate and maintain strong relationships with stakeholders across the institution, division and department, as well as with agency/vendors and other partners, physicians, caregivers and patients.
The ideal candidate will have experience managing agency relationships, implementing multiple advertising campaigns, and managing a budget. Additionally, 5 years or more of experience in marketing, advertising or communications is also preferred.
The person in this position will:develop the strategy and provide day-to-day management for the institution's visible, multi-million dollar advertising program and other institutional initiativesserve in a management and leadership role in the marketing department and Institutional Advancement divisionlead and participate in cross-functional teams supporting organizational initiatives, e.g. Demand Generation, Houston Locationsmanage direct reports, multiple vendors and agency relationshipstrack and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurements
JOB SPECIFIC COMPETENCIES
Advertising and Marketing Strategy, Planning and ExecutionDevelops and optimizes strategy for MD Anderson's local, regional and national advertising programs, as well as other marketing and organizational initiativesDirectly manages creative strategy, production and execution of creative campaigns and content, including concepting, talent identification, videography, photography and editing for creative and content across all platformsDevelops and manages strategy, media plans and creative campaigns to support institutional sponsorships and events, such as sports sponsorships and the Boot Walk to End CancerDevelops and manages strategy, media plans and creative campaigns to support Development's fundraising effortsCreates strategies and provides support and direction for expansion efforts in Houston and beyondProvides strategic insight and guidance for customer research projects and creates actionable plansTracks and reports key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurementsContinuously optimizes programs and campaigns to ensure successful campaign performance and support of institutional and divisional goals and objectivesProvides consultation to the Cancer Network
and manages any MD Anderson-funded or led advertising programs on behalf of network participants
Program and People ManagementEvaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends and market dataDevelops and negotiates multi-year advertising contracts, including participating in RFP selection process for Marketing-owned contracts, as well as for other areas within Institutional Advancement as requiredConducts annual strategy and budget planning sessions with internal departments and agencies, as well with the Houston Locations administrative leadershipDevelops executive presentations and reports key campaign effectiveness measures to department and divisional leadership, as well Houston locations administrative and center leadership and key stakeholders within the institutionStays current on advertising industry trends and business activitiesManages agency and vendor relationshipsTracks, manages, and reports budget activities for advertising, marketing and demand programsWorks with vendors to track and manage contract capsServes as day-to-day manager of advertising agency staffManages advertising team, provides support of professional growth of team members, resolves conflicts and provides constructive feedback to staffServes as subject matter expert and provide best practices in areas of advertising and marketing
Institution Integration and CommunicationDevelops and maintains relationships with leaders and key stakeholders at all levels of the organizationDevelops and executes institutional communications and content plan around advertising and marketing activitiesOrganizes cross-functional meetings, schedules, and assignments, ensuring integration between Marketing, other departments within the Institutional Advancement division, Physician Relations, Houston locations administration and center physicians and staff, as well as other key stakeholdersCollaborates with MD Anderson sponsorship team, research and analytics team, Public Relations, Strategic Communications, Development and Corporate Alliances and others on strategies, creative and media planning and execution, as well as effectiveness measurement to support programs and initiatives as neededReports out key details about advertising activities, media plans and partnerships and other information to relevant parties
Other duties as assigned
Education
Required : Bachelor's degree in Business Administration, Healthcare Administration or related field.
Experience
Required : Five years project/program management experience. May substitute required education degree with additional years of equivalent experience on a one to one basis. Preferred degree may substitute for two years of required experience.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Additional InformationRequisition ID: 167146Employment Status: Full-TimeEmployee Status: RegularWork Week: DaysMinimum Salary: US Dollar (USD) 91,000Midpoint Salary: US Dollar (USD) 113,500Maximum Salary : US Dollar (USD) 136,000FLSA: exempt and not eligible for overtime payFund Type: HardWork Location: Remote (within Texas only)Pivotal Position: NoReferral Bonus Available?: NoRelocation Assistance Available?: NoScience Jobs: No
#LI-Remote#J-18808-Ljbffr
SUMMARY
The person in this position provides strategic management for MD Anderson's local, regional and national advertising and marketing programs. This person will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson, directly and measurably drive patient demand, acquisition and donations, and support other institutional and marketing initiatives. This person will recommend and manage domestic business and marketing strategies in response to internal and external trends. This person will provide strategic insight and guidance for customer research projects and create actionable plans to optimize campaign and other marketing-related programs. This person will provide counsel to organizational leaders about advertising and marketing programs and efforts, align advertising and marketing strategies and activities with other initiatives across Institutional Advancement and lead high-profile projects to ensure cohesiveness and integration. This person will cultivate and maintain strong relationships with stakeholders across the institution, division and department, as well as with agency/vendors and other partners, physicians, caregivers and patients.
The ideal candidate will have experience managing agency relationships, implementing multiple advertising campaigns, and managing a budget. Additionally, 5 years or more of experience in marketing, advertising or communications is also preferred.
The person in this position will:develop the strategy and provide day-to-day management for the institution's visible, multi-million dollar advertising program and other institutional initiativesserve in a management and leadership role in the marketing department and Institutional Advancement divisionlead and participate in cross-functional teams supporting organizational initiatives, e.g. Demand Generation, Houston Locationsmanage direct reports, multiple vendors and agency relationshipstrack and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurements
JOB SPECIFIC COMPETENCIES
Advertising and Marketing Strategy, Planning and ExecutionDevelops and optimizes strategy for MD Anderson's local, regional and national advertising programs, as well as other marketing and organizational initiativesDirectly manages creative strategy, production and execution of creative campaigns and content, including concepting, talent identification, videography, photography and editing for creative and content across all platformsDevelops and manages strategy, media plans and creative campaigns to support institutional sponsorships and events, such as sports sponsorships and the Boot Walk to End CancerDevelops and manages strategy, media plans and creative campaigns to support Development's fundraising effortsCreates strategies and provides support and direction for expansion efforts in Houston and beyondProvides strategic insight and guidance for customer research projects and creates actionable plansTracks and reports key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurementsContinuously optimizes programs and campaigns to ensure successful campaign performance and support of institutional and divisional goals and objectivesProvides consultation to the Cancer Network
and manages any MD Anderson-funded or led advertising programs on behalf of network participants
Program and People ManagementEvaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends and market dataDevelops and negotiates multi-year advertising contracts, including participating in RFP selection process for Marketing-owned contracts, as well as for other areas within Institutional Advancement as requiredConducts annual strategy and budget planning sessions with internal departments and agencies, as well with the Houston Locations administrative leadershipDevelops executive presentations and reports key campaign effectiveness measures to department and divisional leadership, as well Houston locations administrative and center leadership and key stakeholders within the institutionStays current on advertising industry trends and business activitiesManages agency and vendor relationshipsTracks, manages, and reports budget activities for advertising, marketing and demand programsWorks with vendors to track and manage contract capsServes as day-to-day manager of advertising agency staffManages advertising team, provides support of professional growth of team members, resolves conflicts and provides constructive feedback to staffServes as subject matter expert and provide best practices in areas of advertising and marketing
Institution Integration and CommunicationDevelops and maintains relationships with leaders and key stakeholders at all levels of the organizationDevelops and executes institutional communications and content plan around advertising and marketing activitiesOrganizes cross-functional meetings, schedules, and assignments, ensuring integration between Marketing, other departments within the Institutional Advancement division, Physician Relations, Houston locations administration and center physicians and staff, as well as other key stakeholdersCollaborates with MD Anderson sponsorship team, research and analytics team, Public Relations, Strategic Communications, Development and Corporate Alliances and others on strategies, creative and media planning and execution, as well as effectiveness measurement to support programs and initiatives as neededReports out key details about advertising activities, media plans and partnerships and other information to relevant parties
Other duties as assigned
Education
Required : Bachelor's degree in Business Administration, Healthcare Administration or related field.
Experience
Required : Five years project/program management experience. May substitute required education degree with additional years of equivalent experience on a one to one basis. Preferred degree may substitute for two years of required experience.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
Additional InformationRequisition ID: 167146Employment Status: Full-TimeEmployee Status: RegularWork Week: DaysMinimum Salary: US Dollar (USD) 91,000Midpoint Salary: US Dollar (USD) 113,500Maximum Salary : US Dollar (USD) 136,000FLSA: exempt and not eligible for overtime payFund Type: HardWork Location: Remote (within Texas only)Pivotal Position: NoReferral Bonus Available?: NoRelocation Assistance Available?: NoScience Jobs: No
#LI-Remote#J-18808-Ljbffr