Caesars Entertainment
Marketing Campaign Associate I (Atlantic City)
Caesars Entertainment, Brooklyn, New York, United States, 08400
Job Summary:
The Marketing Campaign Associate role involves responsibility for data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.
Overview:
Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.
Our most successful team members in this role can be described as follows:
Personal Qualities:
Confident in their intelligence, adaptability and drive to independently learn
Organized with high attention to detail
Passionate about quality performance, with an obvious concern for the way their work and attitude will impact others
Willing to see any task through to the best of their ability
Conscious that effective communication is the single most important tool for this job, and is also the hardest to pull off unless fully focused
Agile enough to glean systems and program expertise and reapply willingly to new processes and methodology
Prefers to take an active role in finding solutions
Loves to teach and learn from others, and is committed to making a positive contribution
Inspired by opportunity for growth
Requirements:
Bachelor’s Degree in Marketing, Business, Advertising or related field
Copywriting and proofreading experience
Working knowledge of Microsoft Outlook, Word and Excel
Familiarity with database structures, database terminology, database management, and database querying tools preferred
Mobile and Social Media targeted marketing experience helpful
#J-18808-Ljbffr
The Marketing Campaign Associate role involves responsibility for data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.
Overview:
Each Marketing Campaign Associate is assigned to work on a team that focuses primarily on mailed/emailed campaigns for one property or market. The average workload is ten projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion. Each project will begin with a pre-formulated strategy, and the Associate will receive all details needed to set up offer segmentation, query criteria from an existing database, and set up execution rules. The Associate will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications.
Our most successful team members in this role can be described as follows:
Personal Qualities:
Confident in their intelligence, adaptability and drive to independently learn
Organized with high attention to detail
Passionate about quality performance, with an obvious concern for the way their work and attitude will impact others
Willing to see any task through to the best of their ability
Conscious that effective communication is the single most important tool for this job, and is also the hardest to pull off unless fully focused
Agile enough to glean systems and program expertise and reapply willingly to new processes and methodology
Prefers to take an active role in finding solutions
Loves to teach and learn from others, and is committed to making a positive contribution
Inspired by opportunity for growth
Requirements:
Bachelor’s Degree in Marketing, Business, Advertising or related field
Copywriting and proofreading experience
Working knowledge of Microsoft Outlook, Word and Excel
Familiarity with database structures, database terminology, database management, and database querying tools preferred
Mobile and Social Media targeted marketing experience helpful
#J-18808-Ljbffr