Growth Marketing Manager

About Our ClientThe hiring company helps people and organizations drive better results from their most important meetings. The company's Meeting Optimization Engine automates scheduling, ensures the right people are in the room, and provides actionable insights to meet smarter. Its flagship product allows organizations to win top talent faster with Candidate Relationship Intelligence. Over 300 leading companies have scheduled more than 7 million smart meetings with the company.About The RoleAs a Growth Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and engage prospects and customers to accelerate their value with the company. In this role, you will have expertise in paid marketing and executing key marketing operation functions such as personalized messaging in the product and touch-points involving mediums such as email, in-product, and ABM marketing support.The hiring company is data-driven in everything it does. All communications are tested and measured, and experiences are personalized and contextual by audience segment.What you’ll doDrive digital marketing initiatives, including online paid advertising, social media, email marketing, and content marketing supportOptimize digital channels for efficient lead acquisition, engagement, customer retention, and winbackSupport lifecycle marketing and evergreen campaigns across email to increase database engagement, reduce customer churn, and improve retentionCreate and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses, and scale effective messaging interventionsLeverage marketing automation to streamline, automate, and measure all marketing tasks and workflows. Implement and QA campaign attribution across all marketing systems.Write creative briefs and work with creative teams to design campaign assetsEngage cross-functionally with Sales, Customer Success, Data, and Marketing to meet ambitious growth targets and to increase campaign performance through better tooling, automation, and personalizationMeasure and report on the impact of projects, and collaborate to scale efficient leversWhat you’ll bring5+ years in growth or marketing, with demonstrated experience creating and analyzing marketing campaigns, executing paid media campaigns, and supporting key marketing operationsExperimentation experience, with a proven track record of designing and executing a testing roadmapData-led decision-making and analytical skills. You are expected to write and interpret queries and use data to identify opportunities for experimentation and optimization.Experience working with CRM and marketing automation technologies such as Hubspot, Chili Piper, and SalesforceCreative and empathetic thinker; you always think customer firstProven ability to work effectively with cross-functional teams with a win-as-a-team mentalityYou thrive in fast-paced environments and can adapt quickly to shifting prioritiesYou might be a good fit for the hiring company if you:Like to work with amazing people (seriously, our own teammates’ words)Dislike politics and “red tape”Are friendly, always willing to lend a helping handCan make a path forward, even in ambiguous situationsAre Humble, able to admit your failures (we’re all human)Love to learn, self-taught in many areasAre willing to give and receive feedback because you careAre bored without a hard problem to solveEnjoy seeing your hard work make real impact and controlling your own succesBenefits/PerksRemote first culture$500 home office subsidy8 week Parental Leave (including adoption placement)Flexible time off (R&R)Up to $500 towards self-selected learning and developmentHealth, Dental, and Short-term Disability plans, with generous employer contributionPaid subscription to Calm app (meditations on meditations y’all)

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