Senior Product Marketer

Curated Job Opportunity!Senior Product Marketing Manager needed to play a pivotal role in shaping the success of products and articulating the impact of the suite of marketing solutions for brands.You will be responsible for compelling storytelling based on the performance of the ad products for brands and effectively positioning and packaging ad products to grow investment from brands season over season. By harnessing data, you will uncover insights, craft narratives, and provide strategy recommendations that drive the success of the advertising products and brand partner campaigns.Description:Campaign Performance Analysis: Build a framework for analyzing campaign performance across various metrics and KPIs. Use data-driven insights to refine product messaging and improve campaign effectiveness.Storytelling: Develop messaging framework that highlights campaign performance, value of our products, trends, and areas for improvement to drive renewals and upsellsProduct Development and Positioning: Develop and refine product strategy, positioning and packaging to achieve campaign objectives and drive multi-year commitments from sponsorsSales Enablement: Provide sales teams with tools, training and resources to effectively communicate the value of ad products and secure longer-term investments from brandsMarket Insights: Stay updated and share insights of latest trends and best practices in advertising and marketing to shape the strategy and share with sponsors and internal stakeholdersCross-Functional Collaboration: Collaborate with new business, existing business, product, marketing, and leadership to ensure alignment and consistency in messaging and strategy.Qualifications:A minimum of 3-5 years in product marketing, sales enablement, campaign measurement, and/or analytics strategy, preferably with a mobile publisherAbility to communicate complex data findings in a clear and actionable mannerExperience with media metrics (e.g. impressions, CPM, CTR) and quantitative business indicators (e.g. LTV, NRR, ROI)Sales enablement experience building frameworks, training, resources, and materials for sales teamsExceptional communication, storytelling, and analytical skillsProactive approach to providing insight that results from intellectual curiosity and an understanding of our customers, products, and strategic objectives

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