Social Media Manager - Wheel of Fortune

The

Social

Media

Manager

sits within the Game Shows Social & Digital Organization and reports directly to the

Executive Director

,

Digital Content

.

This position will be directly responsible for

Wheel of Fortune content creation, including

daily programming

,

editorial calendar management

and KPI ownership across

TikTok, Instagram, Facebook, YouTube

,

Pinterest

and

X

(as well as future emerging platforms).The ideal candidate is well versed in various aspects of social, but their area of expertise is

in content creation, from initial planning and concepting through execution, analysis and post-mortem. They

have a deep understanding of how to represent well-established brands and IPs with an eye to

ward strategically

growing their audiences and scaling their reach across platforms.

Should be comfortable creating always-on/evergreen content and large-scale custom camapigns alike, and knows how to re-purpose content across main social platforms, including Instag

ram, TikTok, Facebook, YouTube, Twitter/X and Pinterest

.The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of

innovative trends

and

how to curate conte

n

t across different audience demographics.

While you will be working with a team of in-house creatives, you will also have to refine and edit some of your own content, so you should be well-versed with tools and platforms like Canva, CapCut, etc. Ideally, we want someon

e who knows how to plan content that involves talent and influcencers, as well as cross-branded or co-branded content e.g. for giveaways and brand sponsorships.

Should be familiar with short-form and long-form content alike, paid and organic social, and all associated deliverables across main social channels.This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important:

If

content and copy falls short of intended audience goals, our ideal

social media manager

manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified

Wheel of Fortune

fan segments.

When working with

in-house creative team, t

hey

are able to give clear and concise creative direction and feedback.Working in lock step with the brand’s Community Manager, our

S

ocial

M

edia

M

anager

will also be responsible for ensuring

Wheel of Fortune

’s

Social platforms

are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent

.Most crucially, our Platform Manager is a

Wheel of Fortune

fan and is excited about

socail media,

pop culture, entertainment and bringing

Wheel of Fortune

’s

41

-year legacy to new social audiences across the globe.Responsibilities

:Own

and/or manage

the

entire

content

lifecycle

process, from ideation

to capture to

edit

posting

.Coordinate

and execute all content capture on set during Wheel of Fortune tapings.Coordinate and execute live social media events.In conjunction with the Executive Director, Digital Content and Digital Producer,

assist

in the development of

brand

social media strategy

that’s

innovative and on trend.

Plan

and execute

the

daily social editorial calendar

s

across Instagram, Facebook,

X

,

TikTok

, Pinterest

and YouTube (+ emerging platforms) including

partnerships

and marketing initiatives.Assist

in the planning and execution of social calendars for talent.Write or oversee the writing of copy

and creative direction

for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is

accurate

, punctual, safe and on-brand.In conjunction with the Executive Director, Digital Content and Digital Producer, c

raft and implement

overall social campaign strategy,

calendaring

and execution for campaigns and tentpole events.Work with

Associate Community Manager

to implement an active engagement strategy

with fans across all platforms, reacting to the show

, special

holidays

and current eventsEnsure all content across

all platforms

is posted and scheduled during regular business,

off-hours,

and holidays.Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook,

Instagram,

and YouTube (+ emerging platforms).Drive optimizations by testing new techniques, analyzing performance

data,

and making recommendations

regarding

shifting resources to top performing posts.Develop,

track,

and meet/exceed KPIs across each platform.RequirementsDeep knowledge of

TikTok,

YouTube,

Instagram,

Facebook

,

X

and emerging platforms (plus how best to

utilize

them)

and social

content marketing toolsets

.Deep experience

as a content creator

(

personally or professionally)

with the ability to record, edit and post on the flyDeep e

xperience with creative tools such as

CapCut

, Canva and

the

Adobe Creative SuiteExperience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of

Wheel of Fortune

in high-profile entertainment settings

.A track record

of creating

compelling

multi-platform digital content that is shared,

consumed,

and enjoyed.Thrives in a collaborative, creative culture and is an active contributor.Ability to work flexible hours – this role will often require work during non-business hoursAbility to work

on-site in Culver City, CA four (4) days per week (M/T/W/Th)

– days in the office are subject to change.Experience with project management software like

Airtable

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