Sony Pictures Entertainment, Inc
Social Media Manager - Wheel of Fortune
Sony Pictures Entertainment, Inc, Culver City, California, United States, 90232
The
Social
Media
Manager
sits within the Game Shows Social & Digital Organization and reports directly to the
Executive Director
,
Digital Content
.
This position will be directly responsible for
Wheel of Fortune content creation, including
daily programming
,
editorial calendar management
and KPI ownership across
TikTok, Instagram, Facebook, YouTube
,
Pinterest
and
X
(as well as future emerging platforms).The ideal candidate is well versed in various aspects of social, but their area of expertise is
in content creation, from initial planning and concepting through execution, analysis and post-mortem. They
have a deep understanding of how to represent well-established brands and IPs with an eye to
ward strategically
growing their audiences and scaling their reach across platforms.
Should be comfortable creating always-on/evergreen content and large-scale custom camapigns alike, and knows how to re-purpose content across main social platforms, including Instag
ram, TikTok, Facebook, YouTube, Twitter/X and Pinterest
.The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of
innovative trends
and
how to curate conte
n
t across different audience demographics.
While you will be working with a team of in-house creatives, you will also have to refine and edit some of your own content, so you should be well-versed with tools and platforms like Canva, CapCut, etc. Ideally, we want someon
e who knows how to plan content that involves talent and influcencers, as well as cross-branded or co-branded content e.g. for giveaways and brand sponsorships.
Should be familiar with short-form and long-form content alike, paid and organic social, and all associated deliverables across main social channels.This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important:
If
content and copy falls short of intended audience goals, our ideal
social media manager
manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified
Wheel of Fortune
fan segments.
When working with
in-house creative team, t
hey
are able to give clear and concise creative direction and feedback.Working in lock step with the brand’s Community Manager, our
S
ocial
M
edia
M
anager
will also be responsible for ensuring
Wheel of Fortune
’s
Social platforms
are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent
.Most crucially, our Platform Manager is a
Wheel of Fortune
fan and is excited about
socail media,
pop culture, entertainment and bringing
Wheel of Fortune
’s
41
-year legacy to new social audiences across the globe.Responsibilities
:Own
and/or manage
the
entire
content
lifecycle
process, from ideation
to capture to
edit
posting
.Coordinate
and execute all content capture on set during Wheel of Fortune tapings.Coordinate and execute live social media events.In conjunction with the Executive Director, Digital Content and Digital Producer,
assist
in the development of
brand
social media strategy
that’s
innovative and on trend.
Plan
and execute
the
daily social editorial calendar
s
across Instagram, Facebook,
X
,
TikTok
, Pinterest
and YouTube (+ emerging platforms) including
partnerships
and marketing initiatives.Assist
in the planning and execution of social calendars for talent.Write or oversee the writing of copy
and creative direction
for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is
accurate
, punctual, safe and on-brand.In conjunction with the Executive Director, Digital Content and Digital Producer, c
raft and implement
overall social campaign strategy,
calendaring
and execution for campaigns and tentpole events.Work with
Associate Community Manager
to implement an active engagement strategy
with fans across all platforms, reacting to the show
, special
holidays
and current eventsEnsure all content across
all platforms
is posted and scheduled during regular business,
off-hours,
and holidays.Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook,
Instagram,
and YouTube (+ emerging platforms).Drive optimizations by testing new techniques, analyzing performance
data,
and making recommendations
regarding
shifting resources to top performing posts.Develop,
track,
and meet/exceed KPIs across each platform.RequirementsDeep knowledge of
TikTok,
YouTube,
Instagram,
Facebook
,
X
and emerging platforms (plus how best to
utilize
them)
and social
content marketing toolsets
.Deep experience
as a content creator
(
personally or professionally)
with the ability to record, edit and post on the flyDeep e
xperience with creative tools such as
CapCut
, Canva and
the
Adobe Creative SuiteExperience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of
Wheel of Fortune
in high-profile entertainment settings
.A track record
of creating
compelling
multi-platform digital content that is shared,
consumed,
and enjoyed.Thrives in a collaborative, creative culture and is an active contributor.Ability to work flexible hours – this role will often require work during non-business hoursAbility to work
on-site in Culver City, CA four (4) days per week (M/T/W/Th)
– days in the office are subject to change.Experience with project management software like
Airtable
#J-18808-Ljbffr
Social
Media
Manager
sits within the Game Shows Social & Digital Organization and reports directly to the
Executive Director
,
Digital Content
.
This position will be directly responsible for
Wheel of Fortune content creation, including
daily programming
,
editorial calendar management
and KPI ownership across
TikTok, Instagram, Facebook, YouTube
,
and
X
(as well as future emerging platforms).The ideal candidate is well versed in various aspects of social, but their area of expertise is
in content creation, from initial planning and concepting through execution, analysis and post-mortem. They
have a deep understanding of how to represent well-established brands and IPs with an eye to
ward strategically
growing their audiences and scaling their reach across platforms.
Should be comfortable creating always-on/evergreen content and large-scale custom camapigns alike, and knows how to re-purpose content across main social platforms, including Instag
ram, TikTok, Facebook, YouTube, Twitter/X and Pinterest
.The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of
innovative trends
and
how to curate conte
n
t across different audience demographics.
While you will be working with a team of in-house creatives, you will also have to refine and edit some of your own content, so you should be well-versed with tools and platforms like Canva, CapCut, etc. Ideally, we want someon
e who knows how to plan content that involves talent and influcencers, as well as cross-branded or co-branded content e.g. for giveaways and brand sponsorships.
Should be familiar with short-form and long-form content alike, paid and organic social, and all associated deliverables across main social channels.This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important:
If
content and copy falls short of intended audience goals, our ideal
social media manager
manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified
Wheel of Fortune
fan segments.
When working with
in-house creative team, t
hey
are able to give clear and concise creative direction and feedback.Working in lock step with the brand’s Community Manager, our
S
ocial
M
edia
M
anager
will also be responsible for ensuring
Wheel of Fortune
’s
Social platforms
are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent
.Most crucially, our Platform Manager is a
Wheel of Fortune
fan and is excited about
socail media,
pop culture, entertainment and bringing
Wheel of Fortune
’s
41
-year legacy to new social audiences across the globe.Responsibilities
:Own
and/or manage
the
entire
content
lifecycle
process, from ideation
to capture to
edit
posting
.Coordinate
and execute all content capture on set during Wheel of Fortune tapings.Coordinate and execute live social media events.In conjunction with the Executive Director, Digital Content and Digital Producer,
assist
in the development of
brand
social media strategy
that’s
innovative and on trend.
Plan
and execute
the
daily social editorial calendar
s
across Instagram, Facebook,
X
,
TikTok
and YouTube (+ emerging platforms) including
partnerships
and marketing initiatives.Assist
in the planning and execution of social calendars for talent.Write or oversee the writing of copy
and creative direction
for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is
accurate
, punctual, safe and on-brand.In conjunction with the Executive Director, Digital Content and Digital Producer, c
raft and implement
overall social campaign strategy,
calendaring
and execution for campaigns and tentpole events.Work with
Associate Community Manager
to implement an active engagement strategy
with fans across all platforms, reacting to the show
, special
holidays
and current eventsEnsure all content across
all platforms
is posted and scheduled during regular business,
off-hours,
and holidays.Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook,
Instagram,
and YouTube (+ emerging platforms).Drive optimizations by testing new techniques, analyzing performance
data,
and making recommendations
regarding
shifting resources to top performing posts.Develop,
track,
and meet/exceed KPIs across each platform.RequirementsDeep knowledge of
TikTok,
YouTube,
Instagram,
,
X
and emerging platforms (plus how best to
utilize
them)
and social
content marketing toolsets
.Deep experience
as a content creator
(
personally or professionally)
with the ability to record, edit and post on the flyDeep e
xperience with creative tools such as
CapCut
, Canva and
the
Adobe Creative SuiteExperience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of
Wheel of Fortune
in high-profile entertainment settings
.A track record
of creating
compelling
multi-platform digital content that is shared,
consumed,
and enjoyed.Thrives in a collaborative, creative culture and is an active contributor.Ability to work flexible hours – this role will often require work during non-business hoursAbility to work
on-site in Culver City, CA four (4) days per week (M/T/W/Th)
– days in the office are subject to change.Experience with project management software like
Airtable
#J-18808-Ljbffr