Perigon
Director of Growth Marketing
Perigon, Austin, Texas, us, 78716
Company Overview: Perigon is revolutionizing access to public information through cutting-edge AI technology. Our mission is to make the world's data useful and actionable, enabling more profound insights and faster answers for everyone, from regular consumers to busy CEOs. We champion a collaborative, inclusive environment where creativity, curiosity, and problem-solving flourish. Join us in transforming how people engage with information and enjoy unparalleled career growth, a vibrant culture, and the chance to work with some of the brightest minds in the industry.
Job Description: We seek a visionary Director of Growth Marketing with a proven track record in Product-Led Growth (PLG) to drive exponential user growth and explore innovative customer acquisition strategies. This role is ideal for a strategic, data-driven thinker passionate about AI's transformative potential. You'll lead our growth initiatives, experiment with new channels, and craft compelling narratives that captivate our audience, all while working in a collaborative and fast-paced environment.
Key Responsibilities:
Drive Exponential Growth: Develop and implement groundbreaking growth strategies to skyrocket user acquisition and top-of-funnel performance.Identify Key Product Value: Analyze product usage patterns to pinpoint high-value behaviors and optimize conversion and upsell opportunities.Innovate Across Channels: Experiment with cutting-edge and unconventional channels to discover new customer acquisition opportunities.Craft Inspirational Stories: Create compelling narratives and messaging that resonate with and convert our target audience.Analyze Data for Insights: Dive deep into analytics, extract actionable insights, and optimize campaigns for maximum impact.Foster Cross-Functional Collaboration: Partner with engineering, product, and sales teams to integrate growth initiatives into everyday activities.Stay Ahead of Trends: Monitor industry trends and competitor activities to keep Perigon at the forefront of the market.
You are Someone Who:
Thinks Strategically and Acts Autonomously: You use data-driven insights as your guide, focus on impactful strategies, are fearless in asking the right questions, and have a bias for decisive action.Thrives in a Collaborative Environment: You excel in team environments where you are a force multiplier, leveraging collective strengths and fostering a culture of trust.Is Customer Focused: Customer satisfaction is at the heart of everything. You prioritize customer value, always seeking to exceed expectations.Drives Quality-Driven Innovation: You balance innovation and high standards with agility and the urgency required in a company at our stage.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferredProven track record in product-led and sales-assisted growth marketing within a technical SaaS environmentExpertise in SEO, SEM, social media, content marketing, CRM, and emerging growth toolsExceptional communication and collaboration skillsStrategic thinker with tactical execution capabilities and a natural curiosityCreative problem solver with a results-oriented mindset and experience in innovative, data-driven growth strategies
What We Offer:
A competitive salary and benefits package.An innovative and supportive work environment that encourages creativity and growth.A blend of in-office collaboration and remote flexibility to foster a balanced work environment.
Perigon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.#J-18808-Ljbffr
Job Description: We seek a visionary Director of Growth Marketing with a proven track record in Product-Led Growth (PLG) to drive exponential user growth and explore innovative customer acquisition strategies. This role is ideal for a strategic, data-driven thinker passionate about AI's transformative potential. You'll lead our growth initiatives, experiment with new channels, and craft compelling narratives that captivate our audience, all while working in a collaborative and fast-paced environment.
Key Responsibilities:
Drive Exponential Growth: Develop and implement groundbreaking growth strategies to skyrocket user acquisition and top-of-funnel performance.Identify Key Product Value: Analyze product usage patterns to pinpoint high-value behaviors and optimize conversion and upsell opportunities.Innovate Across Channels: Experiment with cutting-edge and unconventional channels to discover new customer acquisition opportunities.Craft Inspirational Stories: Create compelling narratives and messaging that resonate with and convert our target audience.Analyze Data for Insights: Dive deep into analytics, extract actionable insights, and optimize campaigns for maximum impact.Foster Cross-Functional Collaboration: Partner with engineering, product, and sales teams to integrate growth initiatives into everyday activities.Stay Ahead of Trends: Monitor industry trends and competitor activities to keep Perigon at the forefront of the market.
You are Someone Who:
Thinks Strategically and Acts Autonomously: You use data-driven insights as your guide, focus on impactful strategies, are fearless in asking the right questions, and have a bias for decisive action.Thrives in a Collaborative Environment: You excel in team environments where you are a force multiplier, leveraging collective strengths and fostering a culture of trust.Is Customer Focused: Customer satisfaction is at the heart of everything. You prioritize customer value, always seeking to exceed expectations.Drives Quality-Driven Innovation: You balance innovation and high standards with agility and the urgency required in a company at our stage.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferredProven track record in product-led and sales-assisted growth marketing within a technical SaaS environmentExpertise in SEO, SEM, social media, content marketing, CRM, and emerging growth toolsExceptional communication and collaboration skillsStrategic thinker with tactical execution capabilities and a natural curiosityCreative problem solver with a results-oriented mindset and experience in innovative, data-driven growth strategies
What We Offer:
A competitive salary and benefits package.An innovative and supportive work environment that encourages creativity and growth.A blend of in-office collaboration and remote flexibility to foster a balanced work environment.
Perigon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.#J-18808-Ljbffr