Mahprm
Director of Marketing
Mahprm, Jefferson City, Missouri, United States, 65109
Description:Leads all strategic marketing, brand management and a team of marketing professionals for Saint Francis Healthcare System. The Director leads this team to deliver results in reputation management, strategic planning, and volume growth.
The Director works closely with the Executive Team and key Leaders to ensure alignment of system-wide messaging (internal & external) to the Healthcare System’s brand, mission. This person will be a visible and active representative of Saint Francis Healthcare System in the region it serves.
Required Skills:Leads the implementation and execution of marketing initiatives to strengthen the image and brand to attraction and retention of patients.Leads and manages a team that develops internal communications as well as external communications strategy, positioning, planning engagement and content development.Proactively and strategically identifies, evaluates engagement opportunities internally and externally to drive strategy.Leads development and execution of integrated marketing campaigns.Helps Executives and Leaders articulate the Healthcare Systems vision, mission, and value proposition in an effective and engaging manner to high-impact audiences.Supports and mentors Marketing team members to optimize individual performance and provides opportunities and guidance for growth, engagement, and professional development within the Healthcare System.Writes and edits key messages for external audiences.Utilizes primary and secondary market research to understand market dynamics and guide decisions for placing marketing resources and leverage innovative marketing. Market research will guide key decision making.Collaborates with colleagues in Service Line management, business development, medical partner relations and strategic relationships for market analytics and align marketing tactics to align with priorities.Manage outside agencies’ functions to support the Healthcare Systems strategic marketing plans and initiatives.Oversees media relations and buying with guidance from Vice President of Population Health & Payer Strategies.
Demonstrated track record building and managing marketing teams and fiscal managementTeam oriented outlook and ability to collaborate effectively with Healthcare System colleaguesMust work well under pressure of multiple projects having deadlines and supervise team to do the same.Must perform all duties and responsibilities in a manner consistent with the mission and values of Saint Francis Healthcare System.
Required Education:Education: Bachelor’s Degree in marketing, public relations, or related fieldMaster’s Degree preferred in Marketing, Mass Communications or Healthcare
Required Experience:10 or more years of experience in health care marketing and communications3 or more years of progressive experience as a manager
Positions Type:
Full TimeOrganization:Saint Francis Healthcare System211 Saint Francis DriveCape Girardeau MO 63703sfmc.netContact:Jill WilsonTalent Acquistion DirectorSaint Francis Healthcare System211 Saint Francis DriveCape Girardeau MO 63703Phone: 5733313930Fax:Email: JWilson@sfmc.net
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The Director works closely with the Executive Team and key Leaders to ensure alignment of system-wide messaging (internal & external) to the Healthcare System’s brand, mission. This person will be a visible and active representative of Saint Francis Healthcare System in the region it serves.
Required Skills:Leads the implementation and execution of marketing initiatives to strengthen the image and brand to attraction and retention of patients.Leads and manages a team that develops internal communications as well as external communications strategy, positioning, planning engagement and content development.Proactively and strategically identifies, evaluates engagement opportunities internally and externally to drive strategy.Leads development and execution of integrated marketing campaigns.Helps Executives and Leaders articulate the Healthcare Systems vision, mission, and value proposition in an effective and engaging manner to high-impact audiences.Supports and mentors Marketing team members to optimize individual performance and provides opportunities and guidance for growth, engagement, and professional development within the Healthcare System.Writes and edits key messages for external audiences.Utilizes primary and secondary market research to understand market dynamics and guide decisions for placing marketing resources and leverage innovative marketing. Market research will guide key decision making.Collaborates with colleagues in Service Line management, business development, medical partner relations and strategic relationships for market analytics and align marketing tactics to align with priorities.Manage outside agencies’ functions to support the Healthcare Systems strategic marketing plans and initiatives.Oversees media relations and buying with guidance from Vice President of Population Health & Payer Strategies.
Demonstrated track record building and managing marketing teams and fiscal managementTeam oriented outlook and ability to collaborate effectively with Healthcare System colleaguesMust work well under pressure of multiple projects having deadlines and supervise team to do the same.Must perform all duties and responsibilities in a manner consistent with the mission and values of Saint Francis Healthcare System.
Required Education:Education: Bachelor’s Degree in marketing, public relations, or related fieldMaster’s Degree preferred in Marketing, Mass Communications or Healthcare
Required Experience:10 or more years of experience in health care marketing and communications3 or more years of progressive experience as a manager
Positions Type:
Full TimeOrganization:Saint Francis Healthcare System211 Saint Francis DriveCape Girardeau MO 63703sfmc.netContact:Jill WilsonTalent Acquistion DirectorSaint Francis Healthcare System211 Saint Francis DriveCape Girardeau MO 63703Phone: 5733313930Fax:Email: JWilson@sfmc.net
#J-18808-Ljbffr