Norstella
Director of Product Marketing
Norstella, Lansing, Michigan, United States, 48900
Director of Product Marketing at Norstella
Location:
Remote, United StatesDate Posted:
Aug 23, 2024Employment Type:
Full TimeJob ID:
R-526DescriptionPanalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies.The Role:As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.Responsibilities:Complete a detailed product-market fit analysis and competitive mapping.Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.Develop core product metrics in partnership with the product team to craft product marketing KPIs.Ensure collaboration with demand generation, sales, operations, and customer success teams.Lead the development of crisp product messaging and positioning.Integrate portfolio product marketing approaches.Develop customer segmentation against market trends.Own product-market fit analysis and market intelligence.Lead launches across all tiers, from new product introductions to customer retention upgrades.Partner with the GTM team on launch design and execution.Review and refine critical GTM assets.Use performance data to make adjustments to GTM assets.Present at company-led customer events and industry conferences.Qualifications:5+ years of experience in product marketing.Proven experience in product marketing, with a track record of driving successful product launches.Experience in healthcare, life sciences, or health tech industries.Prior experience developing product messaging aligned with market needs.Effective leadership and communication skills.Ability to collaborate effectively with cross-functional teams.Location:
Remote USOur Guiding Principles for success at Norstella:Integrity, Truth, RealityKindness, Empathy, GraceResilience, Mettle, PerseveranceCompensation:The expected base salary for this position ranges from $130,000 to $170,000, based on various factors including skills and experience.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
#J-18808-Ljbffr
Location:
Remote, United StatesDate Posted:
Aug 23, 2024Employment Type:
Full TimeJob ID:
R-526DescriptionPanalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies.The Role:As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.Responsibilities:Complete a detailed product-market fit analysis and competitive mapping.Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.Develop core product metrics in partnership with the product team to craft product marketing KPIs.Ensure collaboration with demand generation, sales, operations, and customer success teams.Lead the development of crisp product messaging and positioning.Integrate portfolio product marketing approaches.Develop customer segmentation against market trends.Own product-market fit analysis and market intelligence.Lead launches across all tiers, from new product introductions to customer retention upgrades.Partner with the GTM team on launch design and execution.Review and refine critical GTM assets.Use performance data to make adjustments to GTM assets.Present at company-led customer events and industry conferences.Qualifications:5+ years of experience in product marketing.Proven experience in product marketing, with a track record of driving successful product launches.Experience in healthcare, life sciences, or health tech industries.Prior experience developing product messaging aligned with market needs.Effective leadership and communication skills.Ability to collaborate effectively with cross-functional teams.Location:
Remote USOur Guiding Principles for success at Norstella:Integrity, Truth, RealityKindness, Empathy, GraceResilience, Mettle, PerseveranceCompensation:The expected base salary for this position ranges from $130,000 to $170,000, based on various factors including skills and experience.Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
#J-18808-Ljbffr