Tbwa Chiat/Day Inc
Head of Product Marketing
Tbwa Chiat/Day Inc, Denver, Colorado, United States, 80285
Frontera Health is developing a tech-enabled platform to provide pediatric therapies for rural families in need. Our platform leverages AI/ML to establish the foundational video-based data model for early intervention and developmental disorders. By working with parents and caregivers in rural communities, we aim to increase access to care, improve health equity, and deliver personalized treatment for better outcomes.Frontera is led by a world-class leadership team, well capitalized and backed by premier investors (Lightspeed and Lux), and already have 500+ clients eagerly awaiting our services. As Frontera continues to scale, we will continue to expand services and product offerings to better serve the families and providers in our communities.The Role: Head of Product Marketing
As the Head of Product Marketing, you will be instrumental in shaping Frontera Health’s market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.Responsibilities:
Define and execute product marketing strategy:
Develop a comprehensive product marketing roadmap aligned with Frontera Health’s overall business objectives.Conduct market research and competitive analysis:
Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.Craft compelling product positioning:
Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.Build and execute go-to-market plans:
Lead the development and execution of go-to-market strategies for new product launches and expansions.Collaborate cross-functionally:
Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.Measure and optimize:
Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.Build and lead a high-performing team:
Recruit, develop, and mentor a product marketing team to support the company's growth.Qualifications:
Proven track record in building and scaling product marketing functions from the ground up.Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.Strong analytical skills and ability to leverage data to inform decision-making.Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.Experience working with AI/ML-powered products is a plus.Passion for Frontera Health’s mission to improve the lives of children with developmental disorders.Strong leadership skills and a collaborative approach to working with cross-functional teams.This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.Why Frontera Health?
Opportunity to be at the forefront of innovation in pediatric healthcare.Work on challenging and impactful projects that leverage cutting-edge AI/ML technologies.Collaborate with a talented and passionate team in a fast-paced and dynamic environment.Make a real difference in the lives of children and families in rural communities.Competitive salary and benefits package.Join us in building the future of behavioral healthcare!We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above.Expected salary range in Denver:$150,000 - $200,000 USDFrontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.Equal Employment Opportunity
We are committed to:Providing equal employment opportunities to all qualified individuals, without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity or expression, age, genetic information, veteran status, or any other characteristic protected by law.Fostering a culture of inclusion and belonging where everyone feels valued and respected.Providing reasonable accommodations to employees with disabilities.Continuously learning and improving our DE&I practices.We will achieve this commitment by:Recruiting and hiring a diverse workforce that reflects the communities we serve.Creating and maintaining an inclusive work environment that is free from discrimination and harassment.Actively listening to and addressing the needs and concerns of all employees.We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community.
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As the Head of Product Marketing, you will be instrumental in shaping Frontera Health’s market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.Responsibilities:
Define and execute product marketing strategy:
Develop a comprehensive product marketing roadmap aligned with Frontera Health’s overall business objectives.Conduct market research and competitive analysis:
Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.Craft compelling product positioning:
Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.Build and execute go-to-market plans:
Lead the development and execution of go-to-market strategies for new product launches and expansions.Collaborate cross-functionally:
Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.Measure and optimize:
Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.Build and lead a high-performing team:
Recruit, develop, and mentor a product marketing team to support the company's growth.Qualifications:
Proven track record in building and scaling product marketing functions from the ground up.Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.Strong analytical skills and ability to leverage data to inform decision-making.Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.Experience working with AI/ML-powered products is a plus.Passion for Frontera Health’s mission to improve the lives of children with developmental disorders.Strong leadership skills and a collaborative approach to working with cross-functional teams.This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.Why Frontera Health?
Opportunity to be at the forefront of innovation in pediatric healthcare.Work on challenging and impactful projects that leverage cutting-edge AI/ML technologies.Collaborate with a talented and passionate team in a fast-paced and dynamic environment.Make a real difference in the lives of children and families in rural communities.Competitive salary and benefits package.Join us in building the future of behavioral healthcare!We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above.Expected salary range in Denver:$150,000 - $200,000 USDFrontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.Equal Employment Opportunity
We are committed to:Providing equal employment opportunities to all qualified individuals, without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity or expression, age, genetic information, veteran status, or any other characteristic protected by law.Fostering a culture of inclusion and belonging where everyone feels valued and respected.Providing reasonable accommodations to employees with disabilities.Continuously learning and improving our DE&I practices.We will achieve this commitment by:Recruiting and hiring a diverse workforce that reflects the communities we serve.Creating and maintaining an inclusive work environment that is free from discrimination and harassment.Actively listening to and addressing the needs and concerns of all employees.We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community.
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