UniVista Insurance Services
Marketing Analyst
UniVista Insurance Services, Miami, Florida, us, 33222
Digital Analyst to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities. The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.Responsibilities and Duties
Analyze sales funnels and customer intent.Measure ROI of online and offline advertising campaigns.Report on marketing KPIs like leads, conversion rates, and website traffic.Track email campaign metrics (delivery, open rates, click-through rates).Monitor budget distribution and performance of paid ad campaigns.Conduct competitive research and analyze benchmarking data.Recommend website and campaign optimizations.Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.).Requirements, Qualifications and Skills
2+ years of experience working with a variety of paid media channels, including paid social, display, and paid search.Demonstrable experience with campaign planning, optimization, and analysis.The ability to think adeptly around both creative and analytics, and an understanding of how they work together to drive a return on investment.A strong grasp of performance media best practices.Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads.An understanding of digital ad tech, including the ability to work with conversion tracking systems.Aptitude for working with and gaining insights from data.Strong MS Excel skills, including the use of functions, filters, and pivot tables.An understanding of common paid media metrics as well as broader digital subscription metrics, such as LTV, churn rate, etc.The ability to analyze campaign performance data and translate that analysis into key insights.Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.The ideal candidate is
A process-minded forward thinker.All about the metrics, quality, and details.An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.Skills
Real-world experience as a Digital Analyst or in a similar role.Expertise in Google Analytics.In-depth understanding of SEM campaign strategies and SEO practices.Experience with PPC campaigns.Knowledge of MS Excel.Analytical abilities.Knowledge of Power BI is a plus.
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Analyze sales funnels and customer intent.Measure ROI of online and offline advertising campaigns.Report on marketing KPIs like leads, conversion rates, and website traffic.Track email campaign metrics (delivery, open rates, click-through rates).Monitor budget distribution and performance of paid ad campaigns.Conduct competitive research and analyze benchmarking data.Recommend website and campaign optimizations.Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.).Requirements, Qualifications and Skills
2+ years of experience working with a variety of paid media channels, including paid social, display, and paid search.Demonstrable experience with campaign planning, optimization, and analysis.The ability to think adeptly around both creative and analytics, and an understanding of how they work together to drive a return on investment.A strong grasp of performance media best practices.Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads.An understanding of digital ad tech, including the ability to work with conversion tracking systems.Aptitude for working with and gaining insights from data.Strong MS Excel skills, including the use of functions, filters, and pivot tables.An understanding of common paid media metrics as well as broader digital subscription metrics, such as LTV, churn rate, etc.The ability to analyze campaign performance data and translate that analysis into key insights.Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.The ideal candidate is
A process-minded forward thinker.All about the metrics, quality, and details.An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.Skills
Real-world experience as a Digital Analyst or in a similar role.Expertise in Google Analytics.In-depth understanding of SEM campaign strategies and SEO practices.Experience with PPC campaigns.Knowledge of MS Excel.Analytical abilities.Knowledge of Power BI is a plus.
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