Director of Marketing

DescriptionJob Description:The Director of Marketing is responsible for developing, implementing, and overseeing the organization's marketing strategies to promote its brand, products, and services. This role leads the marketing team, aligns marketing initiatives with business goals, and drives growth through innovative and data-driven marketing approaches.We're looking for a creative and forward-thinking marketing leader to help shape our future. This person will bring fresh ideas and a new vision to our marketing efforts, guiding us toward exciting opportunities. They'll have the skills to develop innovative strategies across various channels, from digital platforms to traditional media, while nurturing a talented team. Our ideal candidate will be passionate about building and improving, able to see the big picture while also diving into the details when needed. They'll collaborate closely with other departments and the President of the company to ensure our marketing not only reflects us but also elevates our company's goals.Key Responsibilities:1. Strategic Leadership:Develop and execute comprehensive marketing strategies aligned with company goalsLead the creation of annual and long-term marketing plansCollaborate with executive leadership to shape the company's vision and direction2. Team Management:Lead, mentor, and develop a high-performing marketing teamRecruit, train, and retain top marketing talentSet clear objectives and key performance indicators (KPIs) for team members3. Brand Management:Oversee and evolve the company's brand strategy and identityEnsure consistent brand messaging across all channels and touchpointsMonitor and protect the company's reputation4. Marketing Campaigns:Plan, develop, and execute multi-channel marketing campaignsOversee content creation, including advertising, promotional materials, and digital contentManage the marketing budget and allocate resources effectively5. Digital Marketing:Lead digital marketing initiatives, including SEO, email marketing, paid advertising, and social mediaOversee the company's website communication and language to the customerAbility to strategize and execute with digital agency partnersImplement influencer marketing initiatives to expand brand reach and credibility6. Strategic Partner Management:Create and oversee customer segmentation strategies to enable targeted marketing campaignsCollaborate with the sales team to develop and execute account-based marketing (ABM) strategies for key accountsDevelop and manage a partner marketing program to leverage channel partnerships for mutual growth7. Traditional Marketing:Develop and execute traditional marketing strategies, including print, press releases, podcasts, and other advertisingPlan and oversee the company's participation in trade shows and industry eventsIntegrate traditional marketing efforts with digital strategies for a cohesive marketing approach8. Marketing Budget Management:Develop and propose the annual marketing budget aligned with company goals and growth targetsAllocate budget resources across various marketing channels and initiatives based on strategic prioritiesAnalyze return on investment (ROI) for different marketing activities to inform future budget decisions9. Communication and Team Collaboration:Foster strong relationships with leaders across all departments to align marketing efforts with overall business objectivesEstablish and maintain clear communication channels between the marketing team and other departmentsSkills and Abilities:Proven ability to manage and lead a teamAbility to craft and articulate a compelling, forward-thinking visionProven track record of developing and executing successful marketing strategiesStrong analytical and problem-solving skillsExcellent communication and presentation abilitiesExperience with marketing technologies and data analysis toolsStrategic thinker with the ability to execute tacticallyEducation & Experience:

Typically requires a Bachelor’s degree in a relevant field and 7+ years of marketing experience in eCommerce or similar industry.Location:

This is an in-office position based in El Cajon, CA.Travel:

Up to ~ 15%

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