Verizon Communications
Associate Director of Portfolio Product Marketing
Verizon Communications, Miami, Florida, us, 33222
When you join Verizon
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.Total Wireless & Verizon Prepaid :
At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
Straight Talk, TracFone, and Walmart Family Mobile :
Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
Visible :
Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
Simple Mobile :
Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
SafeLink :
SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.
Join the team that connects people with quality experiences that give them the best value in wireless.What You’ll Be Doing:As the Associate Director of Product Marketing, you will be leading a team that will set the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio through ‘left to right’ differentiation across segments, pricing, product, and promotions. You’ll work hand-in-hand with various partners across the business, marketing, customer service, and more to ensure how the brands come to life aligns with and complements the overall brand mapping strategic approach across the portfolio.Owning the ‘left to right’ view of brands to ensure distinct differentiation across all brands and clearly articulate the strategic role of each brand within the Verizon Value Portfolio.
Defining the mapping of brand target segments (and potential new growth segments) and align each distinct target segment to the portfolio brand map.
Partnering closely with brand leads to ensure differentiation throughout value proposition, pricing, product, and promotions.
Owning and continuously assessing the portfolio pricing ladder across all brands and identify areas of overlap and opportunities.
Articulating ‘left to right’ differentiated phrases that pay and partner with Marketing to transform the phrases into consumer facing comms.
Thought leader for VVO partners as they develop their respective plans to ensure brand work aligns with brand mapping and brand distinction.
Owning the development and planning of a portfolio-wide product marketing growth strategy (annual and quarterly) that clearly outlines approach, thematic calendar, and brand plans; partnering closely with Brand Leads and Integrated Marketing to build one comprehensive VVO plan.
Closely integrating with key insights and analytics teams (consumer research, business insights, and business transformation) to stay ahead of trends that may impact the portfolio’s marketing growth plan (and optimize accordingly).
Evangelize the brand mapping, target segments, and pricing ladder among cross-functional partners to support on delivering growth initiatives by brand.
Developing and maintaining an insights driven prepaid thematic calendar for the portfolio.
Liaising with Integrated Marketing on portfolio wide roadmaps outlining big rocks across value prop, promos, products, and product launches.
Providing support in defining portfolio wide prioritization across thematic calendars and roadmaps.
Cultivating a positive winning mindset within the team and partners.
Sharing a contagious passion and excitement for the family of brands and business that motivates partners to engage.
Dedicated to nurturing and developing their respective team.
You’ll Need to Have:Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even Better If You Have One or More of the Following:MBA.
Exceptional communication and interpersonal skills.
Deep experience in segmentation and marketing growth strategy.
Proficiency in Google Suite and MS Office.
Understanding of Verizon processes and systems.
Understanding of the indirect channel.
Experience in telecommunications or CPG.
Strong project management skills, efficient multitasking is vital to success.
Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
Impeccable managerial skills and excellent communication skills and executive presence.
Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out
our diversity and inclusion
page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
#J-18808-Ljbffr
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.Total Wireless & Verizon Prepaid :
At the forefront, we have Total by Verizon and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total by Verizon is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
Straight Talk, TracFone, and Walmart Family Mobile :
Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
Visible :
Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
Simple Mobile :
Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
SafeLink :
SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.
Join the team that connects people with quality experiences that give them the best value in wireless.What You’ll Be Doing:As the Associate Director of Product Marketing, you will be leading a team that will set the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio through ‘left to right’ differentiation across segments, pricing, product, and promotions. You’ll work hand-in-hand with various partners across the business, marketing, customer service, and more to ensure how the brands come to life aligns with and complements the overall brand mapping strategic approach across the portfolio.Owning the ‘left to right’ view of brands to ensure distinct differentiation across all brands and clearly articulate the strategic role of each brand within the Verizon Value Portfolio.
Defining the mapping of brand target segments (and potential new growth segments) and align each distinct target segment to the portfolio brand map.
Partnering closely with brand leads to ensure differentiation throughout value proposition, pricing, product, and promotions.
Owning and continuously assessing the portfolio pricing ladder across all brands and identify areas of overlap and opportunities.
Articulating ‘left to right’ differentiated phrases that pay and partner with Marketing to transform the phrases into consumer facing comms.
Thought leader for VVO partners as they develop their respective plans to ensure brand work aligns with brand mapping and brand distinction.
Owning the development and planning of a portfolio-wide product marketing growth strategy (annual and quarterly) that clearly outlines approach, thematic calendar, and brand plans; partnering closely with Brand Leads and Integrated Marketing to build one comprehensive VVO plan.
Closely integrating with key insights and analytics teams (consumer research, business insights, and business transformation) to stay ahead of trends that may impact the portfolio’s marketing growth plan (and optimize accordingly).
Evangelize the brand mapping, target segments, and pricing ladder among cross-functional partners to support on delivering growth initiatives by brand.
Developing and maintaining an insights driven prepaid thematic calendar for the portfolio.
Liaising with Integrated Marketing on portfolio wide roadmaps outlining big rocks across value prop, promos, products, and product launches.
Providing support in defining portfolio wide prioritization across thematic calendars and roadmaps.
Cultivating a positive winning mindset within the team and partners.
Sharing a contagious passion and excitement for the family of brands and business that motivates partners to engage.
Dedicated to nurturing and developing their respective team.
You’ll Need to Have:Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even Better If You Have One or More of the Following:MBA.
Exceptional communication and interpersonal skills.
Deep experience in segmentation and marketing growth strategy.
Proficiency in Google Suite and MS Office.
Understanding of Verizon processes and systems.
Understanding of the indirect channel.
Experience in telecommunications or CPG.
Strong project management skills, efficient multitasking is vital to success.
Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
Impeccable managerial skills and excellent communication skills and executive presence.
Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out
our diversity and inclusion
page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $244,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
#J-18808-Ljbffr