Fanatics Inc.
Sr. Director, Product Marketing - Fanatics Collect
Fanatics Inc., Los Angeles, California, United States, 90079
About Fanatics Collect:
Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a small, nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
The Role:
As part of the Marketing team at Fanatics Collect, we are seeking an experienced Product Marketing leader to drive and manage key product initiatives and concepts. This candidate will spend a majority of their time developing and executing strategies that support Fanatics Collect’s audience growth, while keeping an eye on overall performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic and creative vision, strong communication skills, collaborative mindset, and product marketing experience, including internationally. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.
Responsibilities:
Bring a point of view to the team, informing and guiding strategic decisions related to product marketing
Lead the consumer insights practice inclusive of qualitative and quantitative research, establishing a culture of consumer obsession internally
Represent the customers point of view internally with Product, Design, Marketing and other cross-functional teams in the prioritization, design and development of innovative experiences, and identify future opportunities for audience growth
Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
Develop value propositions for key product concepts that, in partnership with Product, Design, Engineering and Marketing teams, demonstrate clear impact on strategic growth goals.
Partner with Commercial and Product teams to identify and refine PMF in international markets
Own GTM for key product launches and moments, and awareness, intent and qualified demand throughout product life
Partner with the brand marketing team on the development of marketing programs and strategies that tap into consumer insights
Qualifications:
8+ years experience with product marketing for digital consumer products, preferably marketplaces
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications
Preferred Qualifications
Product Marketing experience with consumer marketplaces
Product Marketing experience of international launches
Experience with both early-stage products/marketplaces and established products/marketplaces
Experience with end-to-end product lifecycle management
BA/BS degree in marketing, business, product development, or related field
The salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
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Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.
We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a small, nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
The Role:
As part of the Marketing team at Fanatics Collect, we are seeking an experienced Product Marketing leader to drive and manage key product initiatives and concepts. This candidate will spend a majority of their time developing and executing strategies that support Fanatics Collect’s audience growth, while keeping an eye on overall performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic and creative vision, strong communication skills, collaborative mindset, and product marketing experience, including internationally. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.
Responsibilities:
Bring a point of view to the team, informing and guiding strategic decisions related to product marketing
Lead the consumer insights practice inclusive of qualitative and quantitative research, establishing a culture of consumer obsession internally
Represent the customers point of view internally with Product, Design, Marketing and other cross-functional teams in the prioritization, design and development of innovative experiences, and identify future opportunities for audience growth
Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
Develop value propositions for key product concepts that, in partnership with Product, Design, Engineering and Marketing teams, demonstrate clear impact on strategic growth goals.
Partner with Commercial and Product teams to identify and refine PMF in international markets
Own GTM for key product launches and moments, and awareness, intent and qualified demand throughout product life
Partner with the brand marketing team on the development of marketing programs and strategies that tap into consumer insights
Qualifications:
8+ years experience with product marketing for digital consumer products, preferably marketplaces
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications
Preferred Qualifications
Product Marketing experience with consumer marketplaces
Product Marketing experience of international launches
Experience with both early-stage products/marketplaces and established products/marketplaces
Experience with end-to-end product lifecycle management
BA/BS degree in marketing, business, product development, or related field
The salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
#J-18808-Ljbffr