Hasbro
Director, Performance Marketing
Hasbro, Renton, Washington, United States, 98056
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!We're looking for an elite performance marketing leader who will be responsible for the development and execution of highly-successful paid marketing strategies across a portfolio of products and services. This role will report to the VP of Marketing & Commercial, manage a team of skilled digital marketers, and partner with the greater Marketing organization.The ideal candidate has extensive performance marketing experience across physical and digital products, subscriptions and services within gaming and gaming-adjacent verticals. They're obsessed with customers, energized by uncovering key insights, and focused on turning those insights into business results. They're naturally curious and collaborative, and simply love to get things done.This is a high-profile role within the company, so you'll need to possess an outstanding sense of self-awareness, strong emotional intelligence, and excellent presentation and communication skills.
What You'll Do:
Own paid marketing budgets and channel performance.Lead performance marketing measurement and reporting.Develop and scale effective paid marketing campaigns.Drive improvement in comprehensive funnel metrics.Optimize customer lifecycle through CRM best-practices.Deploy SEO/SEM strategies to maintain quality traffic.Collaborate with Product to ensure effective conversion.Inspire and lead a team of skilled digital marketers.Mentor junior team-members to improve their technical skills.Work effectively across teams to build strong partnerships.What You'll Bring:
A minimum 10 years of professional marketing and people management experience, with a track record of effectively leading performance marketing teams to achieve strong results.Experience owning paid media and performance budgets and campaigns, developing customer lifecycle mappings and associated CRM strategies, deploying search engine optimization best-practices, and managing paid influencer engagements through agency relationships.Experience working on and optimizing performance marketing campaigns in the tech and/or gaming industry, with clarity around what levers drive significant business impact.A foundational knowledge of industry trends and best-practices that extends across a wide range of performance marketing and lifecycle channels and campaign tactics.Outstanding communication and interpersonal skills, facilitating effective collaboration across diverse cross-functional teams, with opposing perspectives and priorities.Experience with Dungeons & Dragons, games of all kinds, fantasy entertainment properties and passionate communities of fans across the globe.Salary Compensation Range, Currency USD:
Starting Pay Range: $157,230Pay Range End: $215,380We are an Equal Opportunity / Affirmative Action EmployerThe above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.#Wizards
#J-18808-Ljbffr
What You'll Do:
Own paid marketing budgets and channel performance.Lead performance marketing measurement and reporting.Develop and scale effective paid marketing campaigns.Drive improvement in comprehensive funnel metrics.Optimize customer lifecycle through CRM best-practices.Deploy SEO/SEM strategies to maintain quality traffic.Collaborate with Product to ensure effective conversion.Inspire and lead a team of skilled digital marketers.Mentor junior team-members to improve their technical skills.Work effectively across teams to build strong partnerships.What You'll Bring:
A minimum 10 years of professional marketing and people management experience, with a track record of effectively leading performance marketing teams to achieve strong results.Experience owning paid media and performance budgets and campaigns, developing customer lifecycle mappings and associated CRM strategies, deploying search engine optimization best-practices, and managing paid influencer engagements through agency relationships.Experience working on and optimizing performance marketing campaigns in the tech and/or gaming industry, with clarity around what levers drive significant business impact.A foundational knowledge of industry trends and best-practices that extends across a wide range of performance marketing and lifecycle channels and campaign tactics.Outstanding communication and interpersonal skills, facilitating effective collaboration across diverse cross-functional teams, with opposing perspectives and priorities.Experience with Dungeons & Dragons, games of all kinds, fantasy entertainment properties and passionate communities of fans across the globe.Salary Compensation Range, Currency USD:
Starting Pay Range: $157,230Pay Range End: $215,380We are an Equal Opportunity / Affirmative Action EmployerThe above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.#Wizards
#J-18808-Ljbffr