Takeda
Associate Director, HCP Marketing (GI Rare – EoE)
Takeda, Lexington, Massachusetts, United States, 02173
Join Takeda as an Associate Director, HCP Marketing (GI Rare) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials that drive the business. As part of the GI Rare Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.How you will contribute:
Help refine core brand message architecture and positioning statement to ensure alignment with franchise's strategic prioritiesPartner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tacticsLeverage brand insights to inform segmentation, channel mix preferences, and targeting of HCPsIdentify critical design elements for initiatives/ promotions designed to inspire desired Health Care Provider (HCP) behavior changeOptimize HCP marketing materials across both non-personal and personal to inspire meaningful provider behavior changeMake strategic choices when prioritizing & commissioning tactics from relevant cross-functional partnersManage multiple agencies from strategic brief ideation through to delivery, including successful management of project budgets and timelinesCollaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, conference activities, P2P programming, and omnichannel experiencePartner consistently with Sales and other relevant functions to improve the journey for patients with EoEMinimum Requirements/Qualifications:
Bachelor’s degree8+ years experience with increasing responsibilities in sales, marketing or related function, with at least 4 years of dedicated experience in marketing; desired experience in launches, GI, or Rare diseaseDemonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to help set priorities, develop roles and responsibilities, and manage external partnersAbility to assess strengths and weaknesses of team members and provide suggestions for improvement; established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisionsDeep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisionsExtensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partnersBroad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of an asset to iPads)Capable of leveraging data and analytics to distill insights and drive data-based decision makingPreferred:
MBA or MSc/PhDExperience in GI or Rare therapeutic areasExperience working on a product launchWhat Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and VisionFinancial Planning & Stability: 401(k) with company match and Annual Retirement Contribution PlanHealth & Wellness programs including onsite flu shots and health screeningsGenerous time off for vacation and the option to purchase additional vacation daysCommunity Outreach Programs and company match of charitable contributionsFamily Planning SupportFlexible Ways of WorkingTuition reimbursementAt Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Locations:
Lexington, MAWorker Type:
EmployeeWorker Sub-Type:
RegularTime Type:
Full time
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Help refine core brand message architecture and positioning statement to ensure alignment with franchise's strategic prioritiesPartner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tacticsLeverage brand insights to inform segmentation, channel mix preferences, and targeting of HCPsIdentify critical design elements for initiatives/ promotions designed to inspire desired Health Care Provider (HCP) behavior changeOptimize HCP marketing materials across both non-personal and personal to inspire meaningful provider behavior changeMake strategic choices when prioritizing & commissioning tactics from relevant cross-functional partnersManage multiple agencies from strategic brief ideation through to delivery, including successful management of project budgets and timelinesCollaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, conference activities, P2P programming, and omnichannel experiencePartner consistently with Sales and other relevant functions to improve the journey for patients with EoEMinimum Requirements/Qualifications:
Bachelor’s degree8+ years experience with increasing responsibilities in sales, marketing or related function, with at least 4 years of dedicated experience in marketing; desired experience in launches, GI, or Rare diseaseDemonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; Ability to help set priorities, develop roles and responsibilities, and manage external partnersAbility to assess strengths and weaknesses of team members and provide suggestions for improvement; established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisionsDeep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisionsExtensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partnersBroad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of an asset to iPads)Capable of leveraging data and analytics to distill insights and drive data-based decision makingPreferred:
MBA or MSc/PhDExperience in GI or Rare therapeutic areasExperience working on a product launchWhat Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and VisionFinancial Planning & Stability: 401(k) with company match and Annual Retirement Contribution PlanHealth & Wellness programs including onsite flu shots and health screeningsGenerous time off for vacation and the option to purchase additional vacation daysCommunity Outreach Programs and company match of charitable contributionsFamily Planning SupportFlexible Ways of WorkingTuition reimbursementAt Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.Locations:
Lexington, MAWorker Type:
EmployeeWorker Sub-Type:
RegularTime Type:
Full time
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