Senior Marketing Specialist- Recruitment Marketing & Employer Brand - Hybrid

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, andinnovate.Webelieve that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!This job assists in development and implementation of online marketing strategic initiatives that sustain and strengthen the employment brand and recruitment marketing. Drafts, builds and edits web content, including video, online advertising, and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics to formulate digital marketing strategy, track ROI and continually improve results, and supports employment brand and online marketing initiatives across all digital marketing channels. Assists in strategic planning of digital recruitment marketing campaigns including long term projects, web builds, video editing, email marketing and advertising tracking.EducationRequired -High School diploma or equivalentPreferred - Bachelor's degree in Marketing, Advertising, Web Design or related degreeWork ExperienceRequired -5 years related experienceExperience with social media community management and engagement with followers, content optimization experience, publishing natively on social platforms, scheduling with link tracking, and using Facebook Business Manager.Event coverage experience is a plus or handling live social media/ real time content creation.Experience with Google Analytics would be valuable.Preferred Experience:Three years related experience with bachelor's degree.Experience in Digital and Social Media Content Development, Website Content Creation, Writing and Editing, Website Content Management Systems, Posting on Social Media Channels and Monitoring Social Media CommunitiesKnowledge of Physician or provider recruitment is a plusExperience working in Salesforce or similar CRM platformsAt least 1 year of agency experienceAdvanced video content development and creation skillsetKnowledge Skills and Abilities (KSAs)Strong writing and editorial background, including familiarity with AP styleDigitally savvy individual who can customize content to audiences, digital channels and formatsEffective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individualsFamiliarity with SEO implement principles, analytics and management platformsComfortable with major social channels including Facebook, Twitter, Instagram, LinkedIn, YouTube and their analytics capabilitiesExperience in Hootsuite or other social media monitoring platformKnowledge of scheduling and analytics softwareExperience publishing natively, scheduling with link tracking, and using Facebook Business ManagerCampaign strategy and execution specific to social, as well as attribution and optimization experienceOverwhelming attention to detail and ability to test and proof online contentExceptional organizational skills, with the ability to manage multiple projects in a fast-paced environmentMust have computer skills and dexterityMust be proficient with Windows-style applications, various software packages specific to role and keyboardHigh proficiency with personal computers and corresponding software programs and online platforms, including: website online content management systems, Adobe Creative Cloud, Adobe Photoshop, photo editing, Microsoft Word, Excel, PowerPoint and digital analytics programs (ex: Google Analytics and heat mapping)Job DutiesSolves for Ochsner Health's most critical physician and advanced practice provider staffing needs. This position requires flexibility and consistent preparation to respond to swiftly shifting priorities.Identify opportunities for development and implementation of online/digital content that sustains and strengthens the employer brand's position in the market to acquire and attract physicians and advanced practice providers and provide measurable marketing return on investment to drive candidate conversions.Creates employment campaigns by attracting physician and APP candidates through various social media outlets and company pages.Creates and edits video content for internal employment branding as well as external attraction campaigns; also serves as project manager for any outsourced video projects.Researches related trends and manages employment related websites including but not limited to careers pages on social media, job boards, event advertisements and the company's employment page(s).Provides and suggests technology solutions for engaging candidates in our talent community. Uses text, virtual and AI platforms to expand our reach and extend frequent communication for job seekers. Serves as a subject matter expert for Salesforce CRM build and workflows specifically related to physician and app recruitment.Responsible for designing promotional materials for recruitment collateral, from graphics and flyers to digital ads and billboards including but not limited to physician and advanced practice provider needs.Writes copy for employment campaigns , including but not limited to direct mail, social media, print and digital ads, and job adverts.Designs online display, advertising and online graphics with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.Assists with managing company career pages and leveraging vendor products and resources (Glassdoor, Indeed, LinkedIn, Practice Match, Doximity)Ensures recruitment marketing efforts are in alignment with Ochsner's Diversity & Inclusion initiatives, partnering with internal resource groups and key stakeholders as well as any external partnersFosters, maintains and strengthens meaningful, high-touch relationships with key organizations, academic partners and appropriate residency programsAssist with planning, organizing and creating marketing plans for any physician recruitment hosted eventsOther related duties as required.Other related duties as required. The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.Ochsner is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.Physical and Environmental DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Medium Work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.There is no occupational risk for exposure to communicable diseases.Are you ready to make a difference? Apply Today!Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Maryland, New York, Washington, and Washington D.C.Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or

careers@ochsner.org

. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.We are proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to the principles of equal employment opportunity and providing a workplace that is free from discrimination based on race, color, creed, religion, pregnancy status, pregnancy-related conditions, national origin, ancestry, mental or physical disability, medical condition, age, veteran status, military status, citizenship status, marital status, familial status, sexual orientation, gender, gender identity or expression, genetic information, political affiliation, unemployment status, or any other characteristic protected under applicable federal, state or local law. These protections extend to applicants and all employment related decisions. View the EEO is the Law poster and its supplement , as well as the pay transparency policy for more information.Affirmative Action Policy Statement