The Health Management Academy
Marketing Operations Associate Director
The Health Management Academy, Arlington, Virginia, United States, 22201
About The Health Management Academy:
The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.
The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!
Position Summary:
Reporting to the Sr. Director, Demand Generation the Associate Director, Marketing Operations works to drive leads, sales pipeline and brand awareness through inbound and outbound marketing techniques. This individual works cross functionally with teams across the organization, most notably IT, sales operations and marketing and is responsible for the technical capabilities and tactical effectiveness for marketing at The Academy.
Primary Job Duties:
Deep understanding and management of all technical aspects of existing marketing systems (marketing automation, CRM connection) used to generate, distribute, and report on leads, including determining and implementing system updates, managing QA process and daily monitoring of health of system
Monitor marketing technology solutions and recommend needed enhancements to existing tech stack to support annual marketing goals
Ensure execution of all marketing tactics across email, webinar, social, web and other tactics as needed to achieve annual marketing goals
Own website setup, management and content/copy updating
Monitor, analyze and communicate marketing metrics on an ongoing basis to optimize performance based on industry best practices
Develop a deep understanding of target market and segments to maintain a high-quality database of target companies with relevant titles, contacts, and contact details using Salesforce
Manage the marketing operations team members including supporting their ongoing growth and development along with performance of everyday responsibilities.
Minimum Qualifications:
Bachelor’s Degree required
5+ years’ experience in marketing operations
Deep knowledge of marketing automation systems (Marketo strongly preferred)
Experience managing data in a CRM (Salesforce strongly preferred)
Admin experience in digital channels including web, social media, search
Familiarity with the collection and interpretation of marketing analytics
Interpersonal Skills & Attributes:
Collaborative
Metrics oriented
Strategic and creative problem solver
Ability to influence others at senior levels
Willingness to roll up your sleeves and tackle the less glamorous tasks of building a marketing function
Process oriented with the ability to drive a project to completion
Attentive to detail
Ability to work independently and as a team member
Excellent written and verbal communications skills
Excellent organizational skills
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.
Notice of Equal Opportunity Employment:
The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.
Compensation:
Starting salary of $100,000 per year plus benefits.
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The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.
The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!
Position Summary:
Reporting to the Sr. Director, Demand Generation the Associate Director, Marketing Operations works to drive leads, sales pipeline and brand awareness through inbound and outbound marketing techniques. This individual works cross functionally with teams across the organization, most notably IT, sales operations and marketing and is responsible for the technical capabilities and tactical effectiveness for marketing at The Academy.
Primary Job Duties:
Deep understanding and management of all technical aspects of existing marketing systems (marketing automation, CRM connection) used to generate, distribute, and report on leads, including determining and implementing system updates, managing QA process and daily monitoring of health of system
Monitor marketing technology solutions and recommend needed enhancements to existing tech stack to support annual marketing goals
Ensure execution of all marketing tactics across email, webinar, social, web and other tactics as needed to achieve annual marketing goals
Own website setup, management and content/copy updating
Monitor, analyze and communicate marketing metrics on an ongoing basis to optimize performance based on industry best practices
Develop a deep understanding of target market and segments to maintain a high-quality database of target companies with relevant titles, contacts, and contact details using Salesforce
Manage the marketing operations team members including supporting their ongoing growth and development along with performance of everyday responsibilities.
Minimum Qualifications:
Bachelor’s Degree required
5+ years’ experience in marketing operations
Deep knowledge of marketing automation systems (Marketo strongly preferred)
Experience managing data in a CRM (Salesforce strongly preferred)
Admin experience in digital channels including web, social media, search
Familiarity with the collection and interpretation of marketing analytics
Interpersonal Skills & Attributes:
Collaborative
Metrics oriented
Strategic and creative problem solver
Ability to influence others at senior levels
Willingness to roll up your sleeves and tackle the less glamorous tasks of building a marketing function
Process oriented with the ability to drive a project to completion
Attentive to detail
Ability to work independently and as a team member
Excellent written and verbal communications skills
Excellent organizational skills
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.
Notice of Equal Opportunity Employment:
The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.
Compensation:
Starting salary of $100,000 per year plus benefits.
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