TriWest Healthcare Alliance
Digital Marketing Specialist
TriWest Healthcare Alliance, Phoenix, Arizona, United States, 85003
We offer remote work opportunities (AK, AR, AZ, CA, *CO, FL, *HI, IA, ID, IL, KS, LA, MD, MN, MO, MT, NE, NV, NM, NC, ND, OK, OR, SC, SD, TN, TX, UT, VA/DC, *WA, WI and WY only).
Our Department of Defense contract requires US citizenship and a favorably adjudicated DOD background investigation for this position.
Veterans, Reservists, Guardsmen and military family members are encouraged to apply!
Job Summary
The Digital Marketing Specialist is up-to-date on the latest social media, analytics, Search Engine Optimization (SEO), and email marketing trends and technologies. In this role responsibilities include, but are not limited to, planning, implementing and monitoring TriWests brand and social media presence to ensure that TriWests brand and reputation is positive and continues to grow. Drive TriWests brand awareness and online reputation by fostering the active social media presence TriWest created within the military and Veteran communities. Analyze data from social media and Google Analytics to determine if social media efforts are reaching the intended audience, how to get more engagements and brand awareness on posts and make recommendations for TriWest websites related to SEO and increasing user experience. Facilitate approval of corporate responses to social media inquiries or concerns.
Education and Experience
Required:
Bachelors degree (or equivalent work experience) in digital marketing, social media, communication, computer information systems, business data analytics, or other related areas U.S. Citizenship Must be able to receive a favorable Interim and adjudicated final Department of Defense (DoD) background investigation 3 years professional experience with social media marketing or as a digital marketing professional t in a corporate environment 3 years of proven experience with analytics and SEO for native web and mobile initiatives Strong familiarity with the business applications of social media platforms (Facebook, X, LinkedIn, Instagram, YouTube, etc.) Experience using analytical tools such as Google Analytics, Hootsuite Pro, and Meta Business Insights to monitor and evaluate the companys web and social media presence and performance Experience in measuring and analyzing digital media campaigns including organic and paid search, social media, email, affiliate, and display, to understand behavior and expectations of online visitors Experience working with web development and design teams to implement solutions for digital media campaigns, SEO and analytics Experience communicating with both technical and business audiences Preferred:
Experience with Content Management Systems (CMS) Experience with email campaign management and tracking Experience with web accessibility standards (Section 508 and WCAG) Basic understanding of technical platforms (HTML, CSS, JavaScript, etc.) Knowledge of writing content for search engine optimization Knowledge of design and editing programs in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, Premiere, and After Effects) Basic budgeting skills to reconcile any paid digital media placements
Key Responsibilities
Collaborate with communications and creative services teams to design and monitor digital media campaigns according to business goals. Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Schedule placement of content on social and digital media platforms. Monitor and report on social media channels. Ensure brand consistency across all social medial channels. Capture and analyze the appropriate social data/metrics, insights and social media be t practices to measure the success of every social media campaign, then use that information to refine future campaigns. Work with copywriters and designers to ensure content is informative and appealing. Collaborate with web design, web development, communications, customer relations and other possible stakeholders. Monitor SEO and customer engagement and suggest content optimization. Remain current with social media, analytics, SEO, and web accessibility best practices, trends and technologies. Performs other duties as assigned. Regular and reliable attendance required.
Competencies
Commitment to Task: Ability to conform to established policies and procedures; exhibit high motivation. Sense of ownership and pride in your performance and its impact on TriWests success. Communication / People Skills: Ability to influence or persuade others under positive or negative circumstances; adapt to different styles; listen critically; collaborate. Computer Literacy: Ability to function in a multi-system Microsoft environment using Word, Outlook, TriWest Intranet, the Internet, social media, analytics software, SEO tools and department software applications. Coping / Flexibility: Resiliency in adapting to a variety of situations and individuals while maintaining a sense of purpose and mature problem-solving approach is required. Creativity / Innovation: Ability to develop unique and novel solutions to problems; view change as necessary. High Intensity Environment: Ability to function in a fast-paced environment with multiple activities occurring simultaneously while maintaining focus and control of workflow Multi-Tasking / Time Management: Prioritize and manage actions to meet ch
Our Department of Defense contract requires US citizenship and a favorably adjudicated DOD background investigation for this position.
Veterans, Reservists, Guardsmen and military family members are encouraged to apply!
Job Summary
The Digital Marketing Specialist is up-to-date on the latest social media, analytics, Search Engine Optimization (SEO), and email marketing trends and technologies. In this role responsibilities include, but are not limited to, planning, implementing and monitoring TriWests brand and social media presence to ensure that TriWests brand and reputation is positive and continues to grow. Drive TriWests brand awareness and online reputation by fostering the active social media presence TriWest created within the military and Veteran communities. Analyze data from social media and Google Analytics to determine if social media efforts are reaching the intended audience, how to get more engagements and brand awareness on posts and make recommendations for TriWest websites related to SEO and increasing user experience. Facilitate approval of corporate responses to social media inquiries or concerns.
Education and Experience
Required:
Bachelors degree (or equivalent work experience) in digital marketing, social media, communication, computer information systems, business data analytics, or other related areas U.S. Citizenship Must be able to receive a favorable Interim and adjudicated final Department of Defense (DoD) background investigation 3 years professional experience with social media marketing or as a digital marketing professional t in a corporate environment 3 years of proven experience with analytics and SEO for native web and mobile initiatives Strong familiarity with the business applications of social media platforms (Facebook, X, LinkedIn, Instagram, YouTube, etc.) Experience using analytical tools such as Google Analytics, Hootsuite Pro, and Meta Business Insights to monitor and evaluate the companys web and social media presence and performance Experience in measuring and analyzing digital media campaigns including organic and paid search, social media, email, affiliate, and display, to understand behavior and expectations of online visitors Experience working with web development and design teams to implement solutions for digital media campaigns, SEO and analytics Experience communicating with both technical and business audiences Preferred:
Experience with Content Management Systems (CMS) Experience with email campaign management and tracking Experience with web accessibility standards (Section 508 and WCAG) Basic understanding of technical platforms (HTML, CSS, JavaScript, etc.) Knowledge of writing content for search engine optimization Knowledge of design and editing programs in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, Premiere, and After Effects) Basic budgeting skills to reconcile any paid digital media placements
Key Responsibilities
Collaborate with communications and creative services teams to design and monitor digital media campaigns according to business goals. Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Schedule placement of content on social and digital media platforms. Monitor and report on social media channels. Ensure brand consistency across all social medial channels. Capture and analyze the appropriate social data/metrics, insights and social media be t practices to measure the success of every social media campaign, then use that information to refine future campaigns. Work with copywriters and designers to ensure content is informative and appealing. Collaborate with web design, web development, communications, customer relations and other possible stakeholders. Monitor SEO and customer engagement and suggest content optimization. Remain current with social media, analytics, SEO, and web accessibility best practices, trends and technologies. Performs other duties as assigned. Regular and reliable attendance required.
Competencies
Commitment to Task: Ability to conform to established policies and procedures; exhibit high motivation. Sense of ownership and pride in your performance and its impact on TriWests success. Communication / People Skills: Ability to influence or persuade others under positive or negative circumstances; adapt to different styles; listen critically; collaborate. Computer Literacy: Ability to function in a multi-system Microsoft environment using Word, Outlook, TriWest Intranet, the Internet, social media, analytics software, SEO tools and department software applications. Coping / Flexibility: Resiliency in adapting to a variety of situations and individuals while maintaining a sense of purpose and mature problem-solving approach is required. Creativity / Innovation: Ability to develop unique and novel solutions to problems; view change as necessary. High Intensity Environment: Ability to function in a fast-paced environment with multiple activities occurring simultaneously while maintaining focus and control of workflow Multi-Tasking / Time Management: Prioritize and manage actions to meet ch