Restaurant Marketing Manager

Restaurant Marketing ManagerResponsibilitiesThe Marketing Specialist will play an influential role within The Company's Marketing Team and franchisees, helping to establish a local face to the brand, while also helping to shape the entire The Company's marketing organization as the brand growsImplement and execute all marketing strategies for the restaurant locations to help drive sales and create brand recognition on a local store levelThis position will be highly innovative, process-driven and collaborative with cross-functional and external partnersRestaurant Support: Proactively communicates with Vice President of Marketing and department overall to identify business and marketing needs and develop immediate plans to improve sales, guest count and/or profitabilityWorks closely with Operations counterparts to develop, establish and execute successful marketing programs, including grand openings, in-store activations, community outreachExecution of Marketing Initiatives: Assists franchisees and corporate general managers in coordinating market-wide or multi-restaurant event opportunities; ensures successful execution of marketing events and/or major market event sponsorshipsLocal Marketing Program Development: Develops and implements of promotional calendars, product launches and local marketing strategies for franchisees and corporate locations that help us achieve brand goalsAnalysis, Reporting and Recommendation: Provides insight into market-wide and Restaurant-level marketing activity and sales trends following an event/sponsorshipProvides analysis into how sales have been affected by said activity and overall restaurant performance, makes recommendations, and constantly monitors the competitive environment and shares with othersDigital Marketing: Designs and oversees all aspects of The Company's digital marketing department including the marketing database, email, and display advertising campaignsFollows Budget: Responsible for tracking and managing a pre-determined budget for all projects and above-mentioned area of focusOther duties as assignedQualificationsHas Knowledge of creative content creation (SNS, photography/videography skills, story board, shot list, etc)Minimum of 3-5 years of Marketing experience requiredExcellent communication skills: verbal and writtenMust be able to clearly articulate goals, performance, and objectivesAdaptable and flexible - priorities change on a daily or hourly basis, you can pivot, adjust your schedule, re-focus and thrive in a fast-paced working environmentExcellent organizational skills and attention to detail while multi-taskingMust have working knowledge of MS Word, MS Excel, and MS PowerPoint software, and be proficient with MAC platform