Brand Journalist

We’re seeking a talented and motivated Brand Journalist to join our dynamic Communications team. The ideal candidate will collaborate closely with business stakeholders and Communications management to capture the essence of our brand through compelling storytelling across various media. This role plays a pivotal part in shaping our company's image as an innovative thought leader and customer-centric organization.You’ll craft engaging content across a range of media that resonates with customers, prospects, stakeholders, and associates, fostering a shared belief in our company's values. You’ll work closely with fellow brand journalists and across the Marketing team to create and maintain a content structure that meets the needs of our audiences while effectively conveying our narrative. You’ll receive moderate guidance and direction, adhering to processes and guidelines while applying fundamental expertise.This role will follow a hybrid schedule with the option to work from home on Mondays and Fridays, and required in-office days Tuesday – Thursday at our Stevens Point, WI office.What You’ll DoAs a Brand Journalist, you willCollaborate with business stakeholders to understand their content needs and project parameters.Partner with Communication management in establishing content direction that increases brand awareness and supports business goals.Develop and maintain understanding of target audiences by leveraging analytics/metrics and utilizes findings to deliver effective content and develop future storytelling initiatives.Create and/or edit content in brand-journalism style for multiple publication mediums including, but not limited to blogs, social media, third-party media, infographics, reports, and interactive websites ensuring consistent and compelling messaging is maintained.Participate in executing communication campaigns by writing or editing stories that align with the overall content strategy and business objectives. This may include, but is not limited to researching, interviewing, and producing content that represents the organization while conveying the appropriate message.Write in brand voice and tone for all communications; adhering to company style guide and/or AP Stylebook. Proofread work to ensure it is consistently on tone and grammatically correct. Collaborate across Marketing to execute campaign plans that accurately depict Sentry and position us appropriately in the market. For content his includes, but is not limited to, incorporating impactful search engine optimization language, following all communication standards and guidelines, ensuring alignment to visual designs, and adhering to the overall marketing strategy. In addition, you will:Maintain knowledge and understanding of content best practices, policies and trends, especially as they relate to digital market.Apply content and communication best practices and knowledge to provide recommendations and solutions for business needs.

Continue to build knowledge of the organization, processes, and customers.Develop and maintain relationships with internal stakeholders to support content needs.May participate in various projects providing project management, research, and collaboration with multiple resources to address specific communications needs.Perform other job-related duties as assigned from time to time.What it Takes Bachelors Degree or equivalent work experience in Marketing, Communications, Journalism, Advertising, or related field.Two years of related work experience in professional content writing.Extraordinary written and verbal communications skills, including editing and proofreading skills preferredCreative and strategic thinking with the ability to build individual pieces that come together to make a powerful big picture.A natural curiosity and passion that helps make content interesting, innovative, and newsworthy beneficialAn understanding of evolving content consumption trends.A general understanding of trends in search, personalization trends, and backend analytics, to inform content direction.Ability to hold constructive conversations with leaders to determine the best approach to problem-solving for the business.Instinctually collaborative with the ability to manage multiple projects and build positive relationships with people across the organization.Quick, smart, and concise writing, self-sufficiently able to meet aggressive delivery deadlines.An ability to keep a calm head and think clearly and quickly under pressure.What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office.401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement programGenerous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time offGroup Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.Well-being and Employee Assistance programsSentry Foundation gift matching program to encourage charitable giving.About SentryWe take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.Get ready to own your future at Sentry. Opportunities await!Talent Acquisition SpecialistKasha DombrowskiEqual Employment OpportunitySentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.