Hologic
Breast & Skeletal Health Senior Marketing Manager (Remote)
Hologic, Marlborough, Massachusetts, us, 01752
Breast & Skeletal Health Senior Marketing Manager (Remote)
Marlborough, MA, United States
As the Senior Marketing Manager for our Breast Screening Portfolio, you will be responsible for franchise commercial strategy for the Mammography portfolio (Hologic 3Dimensions, Selenia Dimensions, Clarity HD, Intelligent 2D, 3D Quorum. Come join Hologic and lead the largest product line in our $1+ billion US commercial business! Hologic is the market leader in breast screening and we need an exceptional team member to lead the business in its next growth phase.
What to Expect:
Develop strategies and tactics to grow market share and develop the mammography market
Build culture and enthusiasm within the team and broader organization
Cultivate and foster relationships with our internal stakeholders
Utilize the big picture framework, to understand the product and product category, the drivers, and barriers.
Use analytical methods to size the market and arrive at an actionable marketing strategy to drive growth.
Develop and implement tactics – Direct to sales (marketing collaterals, sales training, spiffs), direct to physician (Tradeshows, marketing campaigns) and physician to physician.
Implement and execute against Key performance indicators to ensure launch and marketing strategy success.
Manage day to day field-based inquiries and requests.
Own the forecasting for USA.
Provide inputs during demand reviews.
Engage customers via customer visits. Engage commercial teams via field rides.
Partner successfully with cross functional teams like commercial excellence, medical relations, sales training, marketing communications, service engineering, and clinical applications.
Responsible for P&L for the portfolio.
What We Expect:
4+ years of product management or marketing experience
Experience with medical device marketing required
Advanced degree in technical or business disciplines preferred.
Experience in consumer and/or patient marketing preferred.
Advanced degree in marketing or business preferred.
Strong working knowledge of MS Office (Word, Excel, and PowerPoint, Strong project management and communication skills, ability to absorb complex technical product knowledge
Ability to travel required as needed (25%)
So why join Hologic?
We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.
We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.
From a benefits perspective, you will join our wide-ranging benefits policy including medical and dental insurance, 401(k) plan, vacation, sick leave and holidays, parental leave and many more!
Additional Info:
The annualized base salary range for this role is $100,800 to $157,700 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant
experience, skillset, knowledge, geography, education, business needs and market demand.
#LI-KM3
Agency And Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
Marlborough, MA, United States
As the Senior Marketing Manager for our Breast Screening Portfolio, you will be responsible for franchise commercial strategy for the Mammography portfolio (Hologic 3Dimensions, Selenia Dimensions, Clarity HD, Intelligent 2D, 3D Quorum. Come join Hologic and lead the largest product line in our $1+ billion US commercial business! Hologic is the market leader in breast screening and we need an exceptional team member to lead the business in its next growth phase.
What to Expect:
Develop strategies and tactics to grow market share and develop the mammography market
Build culture and enthusiasm within the team and broader organization
Cultivate and foster relationships with our internal stakeholders
Utilize the big picture framework, to understand the product and product category, the drivers, and barriers.
Use analytical methods to size the market and arrive at an actionable marketing strategy to drive growth.
Develop and implement tactics – Direct to sales (marketing collaterals, sales training, spiffs), direct to physician (Tradeshows, marketing campaigns) and physician to physician.
Implement and execute against Key performance indicators to ensure launch and marketing strategy success.
Manage day to day field-based inquiries and requests.
Own the forecasting for USA.
Provide inputs during demand reviews.
Engage customers via customer visits. Engage commercial teams via field rides.
Partner successfully with cross functional teams like commercial excellence, medical relations, sales training, marketing communications, service engineering, and clinical applications.
Responsible for P&L for the portfolio.
What We Expect:
4+ years of product management or marketing experience
Experience with medical device marketing required
Advanced degree in technical or business disciplines preferred.
Experience in consumer and/or patient marketing preferred.
Advanced degree in marketing or business preferred.
Strong working knowledge of MS Office (Word, Excel, and PowerPoint, Strong project management and communication skills, ability to absorb complex technical product knowledge
Ability to travel required as needed (25%)
So why join Hologic?
We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.
We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.
From a benefits perspective, you will join our wide-ranging benefits policy including medical and dental insurance, 401(k) plan, vacation, sick leave and holidays, parental leave and many more!
Additional Info:
The annualized base salary range for this role is $100,800 to $157,700 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant
experience, skillset, knowledge, geography, education, business needs and market demand.
#LI-KM3
Agency And Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.