Zoom Corporation
Integrated Marketing Manager
Zoom Corporation, Springfield, Illinois, us, 62777
What you can expect:
We’re looking for a demand generation expert to build and implement demand marketing campaigns to generate pipeline for Zoom’s Customer Experience portfolio.
About the team:
This position will support the buyer and customer journey strategy across various marketing channels. Key to success is a track record of developing outstanding cross-functional partnerships and tight collaboration to deliver against shared goals.
Responsibilities:
Source, plan, and manage marketing demand generation campaigns, primarily in support of awareness, lead generation, pipeline, and revenue targets
Partner with product business owners to identify objectives, craft marketing strategies and build omni-channel campaigns in support of business goals
Partner with product marketing to scale and source campaign content for product releases, education, thought leadership, awareness, and training
Manage each aspect of the campaign process (concept, intake/scoping, measurement, optimization), and work cross-department to coordinate tactics and deliver on-time and on-budget
Create or source content where necessary, for example (but not limited to) writing and managing email nurtures, digital ads, sales outreach, etc. to drive awareness and lead generation
Develop campaign-in-a-box toolkits and playbooks that support a global perspective, and enable our regional teams to activate within their markets
Establish program KPIs; gather quantitative/qualitative data from marketing campaigns; provide analysis and insights to optimize performance
Prepare presentations and present cross-functionally to all internal CXDM stakeholders
What we're looking for:
BA/BS degree or equivalent work experience
8+ years of experience running integrated marketing and demand generation programs
Experience and success working in a cross-functional organization, and with a global mindset
Proactive self-starter with professional drive; comfortable working independently in remote/virtual work environment
Understanding of basic marketing techniques & a passion for learning
Excellent verbal & written communication skills; able to work across diverse stakeholder groups to build/foster relationships
Strong strategic thinking, program/project management, communication, and analytical skills required
Comfortable working in a fast-paced environment with a positive attitude.
Salary Range or On Target Earnings:
Minimum:
$93,900.00
Maximum:
$217,000.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/13/24
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.
Our CommitmentWe believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.
We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
We’re looking for a demand generation expert to build and implement demand marketing campaigns to generate pipeline for Zoom’s Customer Experience portfolio.
About the team:
This position will support the buyer and customer journey strategy across various marketing channels. Key to success is a track record of developing outstanding cross-functional partnerships and tight collaboration to deliver against shared goals.
Responsibilities:
Source, plan, and manage marketing demand generation campaigns, primarily in support of awareness, lead generation, pipeline, and revenue targets
Partner with product business owners to identify objectives, craft marketing strategies and build omni-channel campaigns in support of business goals
Partner with product marketing to scale and source campaign content for product releases, education, thought leadership, awareness, and training
Manage each aspect of the campaign process (concept, intake/scoping, measurement, optimization), and work cross-department to coordinate tactics and deliver on-time and on-budget
Create or source content where necessary, for example (but not limited to) writing and managing email nurtures, digital ads, sales outreach, etc. to drive awareness and lead generation
Develop campaign-in-a-box toolkits and playbooks that support a global perspective, and enable our regional teams to activate within their markets
Establish program KPIs; gather quantitative/qualitative data from marketing campaigns; provide analysis and insights to optimize performance
Prepare presentations and present cross-functionally to all internal CXDM stakeholders
What we're looking for:
BA/BS degree or equivalent work experience
8+ years of experience running integrated marketing and demand generation programs
Experience and success working in a cross-functional organization, and with a global mindset
Proactive self-starter with professional drive; comfortable working independently in remote/virtual work environment
Understanding of basic marketing techniques & a passion for learning
Excellent verbal & written communication skills; able to work across diverse stakeholder groups to build/foster relationships
Strong strategic thinking, program/project management, communication, and analytical skills required
Comfortable working in a fast-paced environment with a positive attitude.
Salary Range or On Target Earnings:
Minimum:
$93,900.00
Maximum:
$217,000.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/13/24
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.
Our CommitmentWe believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.
We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote