SightMD
SEO Marketing Manager - Remote (NY, NJ, CT, PA)
SightMD, Hauppauge, New York, United States, 11788
Description
A career that changes lives.
SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.
Position Summary: As the SEO manager, you will be the lead in-house expert on search engine optimization, developing and implementing strategies to improve organic search visibility and traffic. A strong understanding of current SEO best practices is crucial for this role. You will collaborate closely with the marketing team to ensure our online content and advertising are optimized.
Job Duties & Essential Functions:
Develop long- and short-term SEO strategies
Research and report relevant search engine keywords and trends
Develop off-page optimization initiatives, such as link-building
Collaborate with creative and marketing teams to produce engaging, relevant content
Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
Conduct audits and research to pinpoint growth opportunities
Develop and propose data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
Continuously monitor and analyze health and performance metrics, and respond promptly to any emergent issues
Provide ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
Stay on top of SEO best practices and marketing trends
Required Qualifications:
Bachelor’s Degree in mass communications, digital marketing, advertising, business, or a similar field
4+ years of experience in SEO
Expert knowledge of SEO & SEM
Strong experience with HTML/CSS
Expertise in current SEO best practices
Knowledge in using content management systems (CMS) to optimize websites
Working knowledge of SEO copywriting and UI design skills
Solid background in strategy for traditional and digital media channels
Strong leadership and organizational skills
Analytical, results-driven mindset
Strong communication and collaboration skills, capable of working effectively with cross-functional teams
Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics, Search Console, and SEO tools
Preferred Qualifications:
Salary Range:
$90,000 - $110,000/annually to commensurate with experience
Location:
This position is fully remote but requires residency in New York, New Jersey, Connecticut, or Pennsylvania.
Benefits:
We aim to take care of our teammates the same way we take care of our patients.
All SightMD employees receive the following benefits:
Medical/Prescription Drug Coverage
Dental Insurance
Vision Insurance
Company Paid Term Life Insurance & Long-Term Disability
Supplemental Insurance Benefits
Employee Assistance Program (EAP)
Retirement Plan - 401(k)
Paid Time Off (PTO)
Paid Holidays
Career Development Programs
Eligibility for benefits is based on employment status
Equal Employment Opportunity Statement:
SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.
If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services at peopleservices@sightgrowthpartners.com
#SNY123
A career that changes lives.
SightMD is a rapidly growing integrated ophthalmic provider group, extending the reach of exceptional eye care to patients across New York, New Jersey, Pennsylvania, and Connecticut. With over 127 eye care providers and the convenience of 60 locations, our commitment to delivering unparalleled services is at the heart of everything we do. As we embark on our mission, we are actively seeking teammates who are eager to contribute to our legacy of eye excellence, a tradition that spans more than 50 years.
Position Summary: As the SEO manager, you will be the lead in-house expert on search engine optimization, developing and implementing strategies to improve organic search visibility and traffic. A strong understanding of current SEO best practices is crucial for this role. You will collaborate closely with the marketing team to ensure our online content and advertising are optimized.
Job Duties & Essential Functions:
Develop long- and short-term SEO strategies
Research and report relevant search engine keywords and trends
Develop off-page optimization initiatives, such as link-building
Collaborate with creative and marketing teams to produce engaging, relevant content
Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
Conduct audits and research to pinpoint growth opportunities
Develop and propose data-driven recommendations for SEO tests and changes, complete with thorough analysis and rationale
Continuously monitor and analyze health and performance metrics, and respond promptly to any emergent issues
Provide ongoing knowledge sharing within the company to elevate the SEO acumen of the organization
Stay on top of SEO best practices and marketing trends
Required Qualifications:
Bachelor’s Degree in mass communications, digital marketing, advertising, business, or a similar field
4+ years of experience in SEO
Expert knowledge of SEO & SEM
Strong experience with HTML/CSS
Expertise in current SEO best practices
Knowledge in using content management systems (CMS) to optimize websites
Working knowledge of SEO copywriting and UI design skills
Solid background in strategy for traditional and digital media channels
Strong leadership and organizational skills
Analytical, results-driven mindset
Strong communication and collaboration skills, capable of working effectively with cross-functional teams
Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics, Search Console, and SEO tools
Preferred Qualifications:
Salary Range:
$90,000 - $110,000/annually to commensurate with experience
Location:
This position is fully remote but requires residency in New York, New Jersey, Connecticut, or Pennsylvania.
Benefits:
We aim to take care of our teammates the same way we take care of our patients.
All SightMD employees receive the following benefits:
Medical/Prescription Drug Coverage
Dental Insurance
Vision Insurance
Company Paid Term Life Insurance & Long-Term Disability
Supplemental Insurance Benefits
Employee Assistance Program (EAP)
Retirement Plan - 401(k)
Paid Time Off (PTO)
Paid Holidays
Career Development Programs
Eligibility for benefits is based on employment status
Equal Employment Opportunity Statement:
SightMD is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, and all other protected classes under federal, state and local laws.
If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact People Services at peopleservices@sightgrowthpartners.com
#SNY123