VERTICAL BRIDGE MANAGEMENT LLC
Senior Director Marketing
VERTICAL BRIDGE MANAGEMENT LLC, Boca Raton, Florida, us, 33481
Summary:This position will lead the marketing department with planning, implementing, executing, and tracking strategic marketing and branding plans. This role will be responsible for content creation and management, assisting in developing effective and innovative brand strategies, managing social media strategy and the company’s online presence, responsible for internal and external communication and efforts. Accountable for building, growing, and inspiring a team of marketing professionals.
Job Functions:
Develop and oversee marketing team strategies: Ensuring the strategies align with Vertical Bridge’s goals and objectives
Create and implement brand, marketing, and communication strategies for Vertical Bridge
Lead the implementation and execution of strategies leveraging the marketing team, internal and external resources
Collaborate and create impactful internal branding strategies; corporate marketing and communication materials, including brochures, presentations, email signatures, social media content and more
Conduct market research and analyze industry trends
Develop long-form and short-form writing for blogs, emails, letters, press releases, social media, etc.
Lead and manage the marketing team through concept creation, approvals, and optimizations
Develop, manage, and update content on Vertical Bridge’s website to reflect desired brand and image strategies
Partner in the review and editing of external communication efforts, to include press releases and articles
Drive press and media exposure in collaboration with external agencies
Develop messaging, talking points, FAQs, and other communications to our Vertical Bridge team
Conduct monthly analysis of marketing strategy and efforts, providing results and any corresponding recommendations
These job functions are representative of tasks accomplished by incumbents. The list is not exhaustive; incumbents perform other job-related tasks.
Supervisory Responsibilities:Lead a team of 3+ marketing professionals
Working Conditions and Physical Demands:
Position will work directly from the corporate office with minimal travel
Job Functions:
Develop and oversee marketing team strategies: Ensuring the strategies align with Vertical Bridge’s goals and objectives
Create and implement brand, marketing, and communication strategies for Vertical Bridge
Lead the implementation and execution of strategies leveraging the marketing team, internal and external resources
Collaborate and create impactful internal branding strategies; corporate marketing and communication materials, including brochures, presentations, email signatures, social media content and more
Conduct market research and analyze industry trends
Develop long-form and short-form writing for blogs, emails, letters, press releases, social media, etc.
Lead and manage the marketing team through concept creation, approvals, and optimizations
Develop, manage, and update content on Vertical Bridge’s website to reflect desired brand and image strategies
Partner in the review and editing of external communication efforts, to include press releases and articles
Drive press and media exposure in collaboration with external agencies
Develop messaging, talking points, FAQs, and other communications to our Vertical Bridge team
Conduct monthly analysis of marketing strategy and efforts, providing results and any corresponding recommendations
These job functions are representative of tasks accomplished by incumbents. The list is not exhaustive; incumbents perform other job-related tasks.
Supervisory Responsibilities:Lead a team of 3+ marketing professionals
Working Conditions and Physical Demands:
Position will work directly from the corporate office with minimal travel