Abbott
Brand Marketing Manager
Abbott, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.
The Opportunity
We are seeking a
Brand Marketing Manager
for Lingo, Abbott’s rapidly growing consumer biowearables division. The Brand Marketing Manager will play a crucial role in planning, executing and managing marketing and advertising campaigns to build Lingo’s presence in the market. As part of the brand team, you will educate our target consumer on who we are and the extensive benefits of our products in unique, engaging and impactful ways.
What You'll Work On
Develop and execute fully integrated GTM plans to drive our brand awareness, consideration and ultimately product adoption.
Collaborate with internal and external partners, to create powerful, 360 degree marketing campaigns to power the brand.
Lead execution of brand activations and partnerships in key markets.
Partner with our research team to identify key consumer insights and turn them into compelling marketing executions.
Create opportunities for the brand to have a purpose within cultural moments
Ensure all brand activity is aligned with fulfilling the brand vision for Lingo.
Analyse everything you create to understand impact and identify unmet opportunities
Required Qualifications:
Bachelor's Degree in a related field or an equivalent combination of education and work experience.
Minimum 7 years experience in-house, consumer marketing.
Excellent storyteller who knows how to use different channels for maximum impact
Experience leading go-to-market strategies
Excellent project management skills – able to drive internal cross function resources and external agency partners to collaborate and meet key milestones within budget.
Strong analytical skills and data-driven decision-making.
You love to create and value the importance of measuring all that you do to continuously optimize and challenge yourself and the team to achieve greater results next time.
You are customer obsessed. You are deeply curious about what resonates with our target.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multitasks, prioritizes and meets deadlines in timely manner. Strong organizational and follow-up skills, as well as attention to detail.
Preferred Qualifications
Experience in a regulated industry
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.
The Opportunity
We are seeking a
Brand Marketing Manager
for Lingo, Abbott’s rapidly growing consumer biowearables division. The Brand Marketing Manager will play a crucial role in planning, executing and managing marketing and advertising campaigns to build Lingo’s presence in the market. As part of the brand team, you will educate our target consumer on who we are and the extensive benefits of our products in unique, engaging and impactful ways.
What You'll Work On
Develop and execute fully integrated GTM plans to drive our brand awareness, consideration and ultimately product adoption.
Collaborate with internal and external partners, to create powerful, 360 degree marketing campaigns to power the brand.
Lead execution of brand activations and partnerships in key markets.
Partner with our research team to identify key consumer insights and turn them into compelling marketing executions.
Create opportunities for the brand to have a purpose within cultural moments
Ensure all brand activity is aligned with fulfilling the brand vision for Lingo.
Analyse everything you create to understand impact and identify unmet opportunities
Required Qualifications:
Bachelor's Degree in a related field or an equivalent combination of education and work experience.
Minimum 7 years experience in-house, consumer marketing.
Excellent storyteller who knows how to use different channels for maximum impact
Experience leading go-to-market strategies
Excellent project management skills – able to drive internal cross function resources and external agency partners to collaborate and meet key milestones within budget.
Strong analytical skills and data-driven decision-making.
You love to create and value the importance of measuring all that you do to continuously optimize and challenge yourself and the team to achieve greater results next time.
You are customer obsessed. You are deeply curious about what resonates with our target.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multitasks, prioritizes and meets deadlines in timely manner. Strong organizational and follow-up skills, as well as attention to detail.
Preferred Qualifications
Experience in a regulated industry
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com