Barton Publishing
Vice President of Performance Marketing - Remote
Barton Publishing, Dallas, Texas, United States, 75215
Barton Publishing is a Christian-based leader in DTC nutritional supplements, with a 20-year track record of profitable growth. We’re seeking a hands-on VP of Performance Marketing with a proven track record in scaling direct response VSL funnels in paid media to own the customer lifecycle from acquisition to conversion to retention to drive profitable, sustainable growth. You’ll be 100% accountable for hitting KPI targets for ad spend, ROAS, LTV, and engagement. And you’ll enjoy full autonomy to build, shape and cultivate a high-performance team to execute your strategy.
Is this the role you are looking for If so read on for more details, and make sure to apply today.
So, if you’re completely addicted to growth, love to be a hands-on doer, and you have the proven ability to develop strategy, build a team, deliver results and…
You LOVE both optimizing the big picture as well as the granular daily moving parts…You LOVE running growth experiments, optimizing funnels and testing new creative…You LOVE developing GTM plans to crack open new ad platforms and audiences…You LOVE architecting teams, systems and processes that can scale…You LOVE diving into data to detect patterns, gain insights, and turn those into action…… then please keep reading as you may be the perfect fit.
What are the Key Points?Core Compensation: $200,000 – $250,000 (base + bonus)Location: 100% Remote in the USA (team of 18+)Benefits: Health Stipend/Dental/Vision/Disability/Life + 401k + Unlimited PTOHours: 8:30 a.m. to 5:30 p.m. CT (with some flexibility based on location)Culture: faith-based, family-focused, mission-driven#1 Objective: Hit growth targets consistentlyWhat’s the Ideal Candidate Background?Hello, my name is Joe Barton, founder and CEO at Barton Publishing, and I need your help. When I founded Barton Publishing 20 years ago, my motivation was to help people find natural ways to overcome health challenges. It was driven by my frustration from seeing how many people were being shortchanged by the traditional pharmaceutical-led medical system.
Having been the primary marketer from the outset, and now having achieved most of my original goals, it’s now time for new leadership to step in to take things to the next level. Our ultimate goal is to help 1 million people overcome their health challenges. But to do that we need to begin scaling up. And that’s where you come in.
I’m looking for a proven DTC performance marketing leader to take over end-to-end marketing leadership – everything from acquisition to conversion to retention. Because we spend ~$1M / month on paid media through our agency, the ideal match is someone who has cut their teeth scaling VSL funnels on Meta and YouTube.
You know how to crack the code to get a new offer to work. And you have the discipline and rigor to know how to scale it sustainably. You know everything from audience targeting to creative development to funnel split testing to maximizing LTV with multi-channel retention campaigns across web, email, SMS, and phone.
How Will Your Time Be Spent?25% Growth Strategy - Identifying new strategies to drive growth, whether on acquisition, conversion, or retention, with particular attention to audience and creative.25% Data Analytics – Collaborating with our BI team to develop and analyze reports, detect patterns, gain actionable insights, and share findings with other teams to execute.25% Testing Plans – Developing hypotheses to drive KPIs throughout the customer journey, whether CTR, CVR, AOV, and ROAS on front-end or LTV or engagement on back-end.25% Managing – Working with direct reports to set unambiguous expectations, define clear KPIs, establish optimal working rhythms and mentoring them to achieve their best potential.What Does Initial Success Look Like?Upgrade Funnels – While our funnels are converting well enough, we need a fresh set of eyes to deliver upgrades to UX/UI, CVR, and AOV for both primary purchase and upsells.Stabilize Paid Media – Your goal is to scrutinize everything A-Z with our agency, from creative to ad account configuration, to attribution, pixels, audience targeting, etc., and make the optimizations necessary to deliver stable, profitable spend that can be grown consistently.Optimize Team – We look forward to your insights on how to optimize our people, process, and systems to consistently deliver the high performance that our mission demands.Requirements7-10 Years of Proven DTC Track Record – Your resume is filled with measurable growth accomplishments that you were individually responsible for delivering from A-Z that demonstrate your ability to create something out of nothing AND scale what is working, ideally with VSL-based funnels.Paid Media Acquisition Expert – A master at scaling paid media to multiple 7-figure monthly budgets across Meta, YouTube, TikTok and native.Conversion Optimization Expert – Excels at CRO, with deep experience formulating hypotheses and running experiments with value props, copy, design, UX, and technical optimizations.Back-end Retention Expert – Deep experience driving LTV with upselling and cross-selling, maximizing retention with activation, engagement, winback campaigns.Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize.Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence.Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos.Exceptional Communicator – A perceptive listener who can formulate a methodical action plan that can be clearly articulated.Humble Team Leader – Knows how to recruit, train and build a world-class team.
#J-18808-LjbffrRemote working/work at home options are available for this role.
Is this the role you are looking for If so read on for more details, and make sure to apply today.
So, if you’re completely addicted to growth, love to be a hands-on doer, and you have the proven ability to develop strategy, build a team, deliver results and…
You LOVE both optimizing the big picture as well as the granular daily moving parts…You LOVE running growth experiments, optimizing funnels and testing new creative…You LOVE developing GTM plans to crack open new ad platforms and audiences…You LOVE architecting teams, systems and processes that can scale…You LOVE diving into data to detect patterns, gain insights, and turn those into action…… then please keep reading as you may be the perfect fit.
What are the Key Points?Core Compensation: $200,000 – $250,000 (base + bonus)Location: 100% Remote in the USA (team of 18+)Benefits: Health Stipend/Dental/Vision/Disability/Life + 401k + Unlimited PTOHours: 8:30 a.m. to 5:30 p.m. CT (with some flexibility based on location)Culture: faith-based, family-focused, mission-driven#1 Objective: Hit growth targets consistentlyWhat’s the Ideal Candidate Background?Hello, my name is Joe Barton, founder and CEO at Barton Publishing, and I need your help. When I founded Barton Publishing 20 years ago, my motivation was to help people find natural ways to overcome health challenges. It was driven by my frustration from seeing how many people were being shortchanged by the traditional pharmaceutical-led medical system.
Having been the primary marketer from the outset, and now having achieved most of my original goals, it’s now time for new leadership to step in to take things to the next level. Our ultimate goal is to help 1 million people overcome their health challenges. But to do that we need to begin scaling up. And that’s where you come in.
I’m looking for a proven DTC performance marketing leader to take over end-to-end marketing leadership – everything from acquisition to conversion to retention. Because we spend ~$1M / month on paid media through our agency, the ideal match is someone who has cut their teeth scaling VSL funnels on Meta and YouTube.
You know how to crack the code to get a new offer to work. And you have the discipline and rigor to know how to scale it sustainably. You know everything from audience targeting to creative development to funnel split testing to maximizing LTV with multi-channel retention campaigns across web, email, SMS, and phone.
How Will Your Time Be Spent?25% Growth Strategy - Identifying new strategies to drive growth, whether on acquisition, conversion, or retention, with particular attention to audience and creative.25% Data Analytics – Collaborating with our BI team to develop and analyze reports, detect patterns, gain actionable insights, and share findings with other teams to execute.25% Testing Plans – Developing hypotheses to drive KPIs throughout the customer journey, whether CTR, CVR, AOV, and ROAS on front-end or LTV or engagement on back-end.25% Managing – Working with direct reports to set unambiguous expectations, define clear KPIs, establish optimal working rhythms and mentoring them to achieve their best potential.What Does Initial Success Look Like?Upgrade Funnels – While our funnels are converting well enough, we need a fresh set of eyes to deliver upgrades to UX/UI, CVR, and AOV for both primary purchase and upsells.Stabilize Paid Media – Your goal is to scrutinize everything A-Z with our agency, from creative to ad account configuration, to attribution, pixels, audience targeting, etc., and make the optimizations necessary to deliver stable, profitable spend that can be grown consistently.Optimize Team – We look forward to your insights on how to optimize our people, process, and systems to consistently deliver the high performance that our mission demands.Requirements7-10 Years of Proven DTC Track Record – Your resume is filled with measurable growth accomplishments that you were individually responsible for delivering from A-Z that demonstrate your ability to create something out of nothing AND scale what is working, ideally with VSL-based funnels.Paid Media Acquisition Expert – A master at scaling paid media to multiple 7-figure monthly budgets across Meta, YouTube, TikTok and native.Conversion Optimization Expert – Excels at CRO, with deep experience formulating hypotheses and running experiments with value props, copy, design, UX, and technical optimizations.Back-end Retention Expert – Deep experience driving LTV with upselling and cross-selling, maximizing retention with activation, engagement, winback campaigns.Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize.Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence.Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos.Exceptional Communicator – A perceptive listener who can formulate a methodical action plan that can be clearly articulated.Humble Team Leader – Knows how to recruit, train and build a world-class team.
#J-18808-LjbffrRemote working/work at home options are available for this role.