Maslow Media Group
Lead Strategist - Brand, Creative Strategy, and Research
Maslow Media Group, San Antonio, Texas, United States, 78208
The Maslow Media Group is currently recruiting an ongoing, full-time
Lead Strategist
contractor for our client, one of the leading providers of insurance, banking and investment and retirement solutions to more than 13 million members of the U.S. military, veterans who have honorably served and their families.
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.About
The Lead Strategist position is a contractor role responsible for creative strategy within our client's brand organization, working closely with our client's in-house agency and brand marketing teams.
Primary Function
We are seeking a creative minded, critical thinker highly experienced in Strategic Account Planning in an advertising agency or in-house agency environment, with a proven ability to engage teams and drive results independently. A thought leader with a deep understanding of people, culture, and the world, and most importantly, a desire to dig into what makes them tick. This role requires a strategist that tells compelling brand stories that excite, inspire, and help partners see opportunities in new ways. The Lead Strategist independently champions large scale strategic efforts as assigned with little oversight, supports other strategists as needed, and conducts other strategy related duties as assigned. Must have experience independently developing creative briefs and message/communication matrices.
This role offers a hybrid work environment that requires an individual to be
in the office 4 days per week . This position will be based in the
San Antonio, TX
office. Relocation assistance is not available for this position.
Duties & Responsibilities
Independently develops creative strategy for large-scale integrated projects and programs via clear yet powerful brand/enterprise creative briefs, including but not limited to message/communication matrices, and journey mapping.
Develop inspiring and timely audience profiles, insights and understanding - a critical part of creative briefs targeting suspects, new Members, existing members for initiatives within Marketing/In-house creative agency as assigned.
Communicate effectively while collaborating across creative, brand management and project management teams in support of marketing efforts and advertising campaigns.
Trusted partner to creative teams supporting them throughout creative development, including but not limited to brainstorming, creative concepting and executional development strategic guidance.
Excellent at conveying ideas, highly skilled in writing, and adept at presenting and leading meetings to senior level partners and colleagues.
Champion and bring to life unique military "understanding" in such a way that insights is a critical deliverable of the Brand and Creative Strategy team, and an inspiring focal point for creative teams with little supervision.
Support and uphold alignment to Branding principles via creative briefs and verbal/written guidance during development.
Identify and leverage key military and cultural/societal trends that could impact creative briefs, as well as industry trends for the broader Brand & Creative Strategy team.
Exhibits strategic thought leadership by staying ahead of trends and offering practical inspiration and recommendations.
Expert or Experience in leading social media strategy planning, full digital upper to mid funnel campaign cadence resulting in well integrated and successful executions.
Proficient in independently managing and coordinating multiple work streams and deadlines efficiently.
Leads brainstorming sessions to generate breakthrough ideas, as needed.
Develops more tactical project creative briefs, as needed.
Skills & Qualifications
Ability to harness intuition to guide development and creative work, and interpret data to develop creative insights.
Ability to build relationships and influence the creative process.
Solid presentation and communication skills.
Engaging storyteller.
Curious personality.
Proficient knowledge of the account planning and creative function/discipline and demonstrated application of knowledge, skills, and abilities towards work products required.
Knowledgeable in qualitative and quantitative research and how to leverage it in strategy development.
Knowledgeable in the creative development process and marketing principles.
Education & Experience
Bachelor's Degree required, specifically in advertising or communications or marketing.
8-10+ years of related account planning or brand/creative strategy experience required, including developing creative briefs or creative strategies.
Experience working with/partnering with creative teams required.
Experience working in an advertising agency or in-house agency required.
Salary Range:
$40 - $45 per hour DOE.
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
San Antonio, TX (Required)
Work Location:
In person
#J-18808-Ljbffr
Lead Strategist
contractor for our client, one of the leading providers of insurance, banking and investment and retirement solutions to more than 13 million members of the U.S. military, veterans who have honorably served and their families.
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.About
The Lead Strategist position is a contractor role responsible for creative strategy within our client's brand organization, working closely with our client's in-house agency and brand marketing teams.
Primary Function
We are seeking a creative minded, critical thinker highly experienced in Strategic Account Planning in an advertising agency or in-house agency environment, with a proven ability to engage teams and drive results independently. A thought leader with a deep understanding of people, culture, and the world, and most importantly, a desire to dig into what makes them tick. This role requires a strategist that tells compelling brand stories that excite, inspire, and help partners see opportunities in new ways. The Lead Strategist independently champions large scale strategic efforts as assigned with little oversight, supports other strategists as needed, and conducts other strategy related duties as assigned. Must have experience independently developing creative briefs and message/communication matrices.
This role offers a hybrid work environment that requires an individual to be
in the office 4 days per week . This position will be based in the
San Antonio, TX
office. Relocation assistance is not available for this position.
Duties & Responsibilities
Independently develops creative strategy for large-scale integrated projects and programs via clear yet powerful brand/enterprise creative briefs, including but not limited to message/communication matrices, and journey mapping.
Develop inspiring and timely audience profiles, insights and understanding - a critical part of creative briefs targeting suspects, new Members, existing members for initiatives within Marketing/In-house creative agency as assigned.
Communicate effectively while collaborating across creative, brand management and project management teams in support of marketing efforts and advertising campaigns.
Trusted partner to creative teams supporting them throughout creative development, including but not limited to brainstorming, creative concepting and executional development strategic guidance.
Excellent at conveying ideas, highly skilled in writing, and adept at presenting and leading meetings to senior level partners and colleagues.
Champion and bring to life unique military "understanding" in such a way that insights is a critical deliverable of the Brand and Creative Strategy team, and an inspiring focal point for creative teams with little supervision.
Support and uphold alignment to Branding principles via creative briefs and verbal/written guidance during development.
Identify and leverage key military and cultural/societal trends that could impact creative briefs, as well as industry trends for the broader Brand & Creative Strategy team.
Exhibits strategic thought leadership by staying ahead of trends and offering practical inspiration and recommendations.
Expert or Experience in leading social media strategy planning, full digital upper to mid funnel campaign cadence resulting in well integrated and successful executions.
Proficient in independently managing and coordinating multiple work streams and deadlines efficiently.
Leads brainstorming sessions to generate breakthrough ideas, as needed.
Develops more tactical project creative briefs, as needed.
Skills & Qualifications
Ability to harness intuition to guide development and creative work, and interpret data to develop creative insights.
Ability to build relationships and influence the creative process.
Solid presentation and communication skills.
Engaging storyteller.
Curious personality.
Proficient knowledge of the account planning and creative function/discipline and demonstrated application of knowledge, skills, and abilities towards work products required.
Knowledgeable in qualitative and quantitative research and how to leverage it in strategy development.
Knowledgeable in the creative development process and marketing principles.
Education & Experience
Bachelor's Degree required, specifically in advertising or communications or marketing.
8-10+ years of related account planning or brand/creative strategy experience required, including developing creative briefs or creative strategies.
Experience working with/partnering with creative teams required.
Experience working in an advertising agency or in-house agency required.
Salary Range:
$40 - $45 per hour DOE.
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Ability to Commute:
San Antonio, TX (Required)
Work Location:
In person
#J-18808-Ljbffr