Evonik group
Technical Marketing Manager Construction
Evonik group, Richmond, Virginia, United States, 23214
Technical Marketing Manager ConstructionApplyLocations: Richmond, VATime Type: Full timePosted on: Posted YesterdayJob Requisition ID: R34250As the Technical Marketing Manager for our Construction segment, the desired and key expectations include maintaining regional standard margins, representing customer needs in regional and global construction processes, and ensuring quality technical service for our construction customers, and lead regional innovation projects in the Construction segment. You will set business and opportunity priorities for the region, oversee construction planning and forecasts, develop marketing and sales tools, engage with customers, manage the regional portfolio, and establish regional pricing strategies. The position is a 50/50 split between a technical and marketing function.RESPONSIBILITIES
Lead the regional market segment as the regional technical marketing manager for Construction, ensuring the safeguarding and profitable growth of the construction business according to business line (BL) expectations.Develop and implement detailed regional execution plans that incorporate global market segment strategy, tailored with regional insights, and ensure cross-functional alignment (especially with sales and technical teams) for successful execution.Assume Profit & Loss responsibility for the market segment in the AMERICAS, ensuring that volumes, sales, and margins meet the financial targets derived from segment and BL planning.Develop and prioritize regional portfolios (e.g., Innovation, Opportunity) in alignment with the market segment strategy and regional plans, coordinating the planning and prioritization of available and required resources.Gather, analyze, and translate regional and subregional market insights into actionable strategies.Execute regional marketing activities, including pricing, promotion, and other market communication strategies.Maintain effective support and interaction with the Global Head of Marketing for Construction, facilitating global strategic initiatives and ensuring regional contributions align with overall business objectives.Plan, coordinate, and execute marketing activities such as product launches, participation in trade fairs, and the development of sales tools and digital content.Support sales during key customer interactions and oversee the commercial aspects of regional innovation projects.Manage and optimize pricing strategies within the region, conducting regular evaluations and initiating proactive pricing optimizations to enhance market positioning and profitability.Oversee the communication strategy, ensuring effective internal and external messaging and alignment with global marketing efforts.Provide regular updates and reports on market conditions, campaign effectiveness, and other critical metrics to senior management.Lead the construction labs in Richmond and Americana, aligning technical activities with regional strategies and market needs.Responsibility for technical service to customers and to identify technical customer needs.Accountable for being the technical expert to customers and being visible in the market.Collaboration with different global/regional functions, e.g. AT/TS, product management, sales, supply chain, EHS, R&D.Attend technical conferences, standardization committees, industry events etc. and give technical speeches.Initiation, planning and execution of innovation and application technology projects and the usage of dedicated tools.Provide technical training for customers, distributors, and internal staff.Identify gaps in fulfilling regional technical needs and define roadmap to meet requirements.Competitor analysis and watch of market trends.Maintain effective support and interaction with the Global Head of AT&TS Construction.REQUIREMENTS
Bachelor of Science in Chemistry, Engineering, or a related technical discipline.Minimum of 5 years in sales and marketing of technical products, preferably in industrial markets.Experience in the chemical industry and construction market is advantageous.At least 5 years in a professional marketing or technical environment. Background in operations, sales, or marketing is beneficial.Chemical distribution experience is a plus.Excellent interpersonal, analytical, and communication skills.Proficiency in Microsoft Office suite.Strong research and analytical capabilities.Ability to work effectively in team settings.Candidates with less experience but holding an MBA will also be considered.Willingness to travel (20%-30%).Ability to work independently and be self-motivated.Your Application
To ensure that your application is processed as quickly as possible and to protect the environment, please apply online via our careers portal. Further information about Evonik as an employer can be found at
https://careers.evonik.com .Please address your application to the Talent Acquisition Manager, stating your earliest possible starting date and your salary expectations.Your Talent Acquisition Manager:Wenda Cenexant [C]Company is Evonik Operations GmbHAbout Us
This is your opportunity to join a thriving global organization that combines cutting-edge science, technology, and engineering with world-class business services to create solutions that answer real-world problems. If you join us, we’ll expect you to take ownership of your work, team up with other great minds, and add your name to creations that make a positive difference for generations. As one of the world leaders in specialty chemicals operating in more than 100 countries with over 32,000 employees, we need your diversity of thought to make us better. In return for your passion, initiative, and creativity, you’ll enjoy opportunities to improve and to be respected for your contribution. Click here to learn more about Evonik from our employees.
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Lead the regional market segment as the regional technical marketing manager for Construction, ensuring the safeguarding and profitable growth of the construction business according to business line (BL) expectations.Develop and implement detailed regional execution plans that incorporate global market segment strategy, tailored with regional insights, and ensure cross-functional alignment (especially with sales and technical teams) for successful execution.Assume Profit & Loss responsibility for the market segment in the AMERICAS, ensuring that volumes, sales, and margins meet the financial targets derived from segment and BL planning.Develop and prioritize regional portfolios (e.g., Innovation, Opportunity) in alignment with the market segment strategy and regional plans, coordinating the planning and prioritization of available and required resources.Gather, analyze, and translate regional and subregional market insights into actionable strategies.Execute regional marketing activities, including pricing, promotion, and other market communication strategies.Maintain effective support and interaction with the Global Head of Marketing for Construction, facilitating global strategic initiatives and ensuring regional contributions align with overall business objectives.Plan, coordinate, and execute marketing activities such as product launches, participation in trade fairs, and the development of sales tools and digital content.Support sales during key customer interactions and oversee the commercial aspects of regional innovation projects.Manage and optimize pricing strategies within the region, conducting regular evaluations and initiating proactive pricing optimizations to enhance market positioning and profitability.Oversee the communication strategy, ensuring effective internal and external messaging and alignment with global marketing efforts.Provide regular updates and reports on market conditions, campaign effectiveness, and other critical metrics to senior management.Lead the construction labs in Richmond and Americana, aligning technical activities with regional strategies and market needs.Responsibility for technical service to customers and to identify technical customer needs.Accountable for being the technical expert to customers and being visible in the market.Collaboration with different global/regional functions, e.g. AT/TS, product management, sales, supply chain, EHS, R&D.Attend technical conferences, standardization committees, industry events etc. and give technical speeches.Initiation, planning and execution of innovation and application technology projects and the usage of dedicated tools.Provide technical training for customers, distributors, and internal staff.Identify gaps in fulfilling regional technical needs and define roadmap to meet requirements.Competitor analysis and watch of market trends.Maintain effective support and interaction with the Global Head of AT&TS Construction.REQUIREMENTS
Bachelor of Science in Chemistry, Engineering, or a related technical discipline.Minimum of 5 years in sales and marketing of technical products, preferably in industrial markets.Experience in the chemical industry and construction market is advantageous.At least 5 years in a professional marketing or technical environment. Background in operations, sales, or marketing is beneficial.Chemical distribution experience is a plus.Excellent interpersonal, analytical, and communication skills.Proficiency in Microsoft Office suite.Strong research and analytical capabilities.Ability to work effectively in team settings.Candidates with less experience but holding an MBA will also be considered.Willingness to travel (20%-30%).Ability to work independently and be self-motivated.Your Application
To ensure that your application is processed as quickly as possible and to protect the environment, please apply online via our careers portal. Further information about Evonik as an employer can be found at
https://careers.evonik.com .Please address your application to the Talent Acquisition Manager, stating your earliest possible starting date and your salary expectations.Your Talent Acquisition Manager:Wenda Cenexant [C]Company is Evonik Operations GmbHAbout Us
This is your opportunity to join a thriving global organization that combines cutting-edge science, technology, and engineering with world-class business services to create solutions that answer real-world problems. If you join us, we’ll expect you to take ownership of your work, team up with other great minds, and add your name to creations that make a positive difference for generations. As one of the world leaders in specialty chemicals operating in more than 100 countries with over 32,000 employees, we need your diversity of thought to make us better. In return for your passion, initiative, and creativity, you’ll enjoy opportunities to improve and to be respected for your contribution. Click here to learn more about Evonik from our employees.
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