Dir. Marketing Global Food Retail, Product Licensing

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Location:

Tampa, US

Job Summary:Be Part of the growth story as the Senior Manager Global food product retail Licensing at The Checkers and Rally’s Company! This position responsible for the multi-million dollar retail product category with current penetration in all major retailers in the US. The successful candidate will drive performance of current and future categories across a number of segments including frozen food, licensed merchandise and apparel. Lead the development of strategies and growth plans with partners and collaborators and the execution of those strategies.

Position Responsibilities:This role reports to the Checkers and Rally’s chief marketing officer.Define category and brand strategy by reviewing market share and data analytics to develop strategies and business plans by consumer demo, brand and property for current product lines.Identify new categories and products to continue rapid growth of the businessAccountable for management of all licensees within the product categories, which includes contract negotiation, business and product planning, and marketing alignment, and manage day to day relationship with manufacturer partnersResponsible to interact with culinary team, marketing, supply chain, legal, and finance departments to help drive financial success and market share growth: drive regular communication and information flow, incorporate feedback for product development, marketing plans and contract negotiation into execution of retail productsMaintain current knowledge of industry trends, competitors, business opportunities, threats and dynamicsResponsible for cost assessment, recommendation and control of research dedicated to managed categoryIdentify growth opportunities by category, product line, and distribution and select, pitch and implement new deals to fill gapsNegotiate financial deal points and other material terms on new deals and renewals with the support from executive teamSet-up and lead licensee business reviews, as well as internal and external line reviewsFiscal responsibility for assigned categories and business segments (setting annual AOP targets, obtaining and reviewing quarterly forecasts)Build and present category forecast and budgetResponsible for category input within the 3 year strategic planLead category and brand direction of creative roll-out for appropriate licensees and retailersIn conjunction with the Brand team and manufacturer partners, provide any licensee with product information in support of marketing and brand presentations and sales meetings and help define and integrate licensees within wider brand and marketing plansPartner with Marketing to build and implement marketing and product launch plans with key partnersRequired Qualifications & Skills:Bachelor's degree or equivalent7+ yrs. of directly related experience in packaged food retail placement, sales and category management5+ years of experience in the food industry including licensing roleExcellent understanding of the manufacturer and retail sell in process, brand and property positioning, retail business development, retail distribution and the retail environmentData/insights driven individual with strong financial savvy and a well-developed understanding of market research, data analysis and data storytellingFirsthand experience with marketing/product development and developing/executing brand plansComprehensive knowledge of licensees' production and creative capabilities/limitationsStrong leader with exceptional communication, presentation, and influencing skillsFlexible/adaptable, able to collaborate, influence and persuade at all levels of an organizationSelf-starter, motivated, proactive, dependable, flexible and able to work in a fast-paced environmentOpen and effective communicator able to develop respect and build partnerships with both internal and external partnersSolution oriented teammate with a curiosity for problem solvingComfortable working in an entrepreneurial role within a larger restaurant organizationPassion for the QSR burger industry and associated productsTravel Requirement of 25%#LI-NR1

Nearest Major Market:

SalinaNearest Secondary Market:

McPhersonJob Segment:

Supply Chain, Product Marketing, Data Analyst, Chef, Culinary, Operations, Marketing, Data, Hospitality

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